This is a really smart @AliSwenson story about the rise of progressive media, which I think has been a massive factor in #MISen.
El-Sayed ran for governor in 2018. There was no Breaking Points, no Zeteo, no Drop Site. TikTok wasn't a big deal yet. Reels didn't rip it off yet.
Traditional media mattered a lot more and getting your message out without it was pretty tough. In the 2018 campaign, El-Sayed had to fend off a long challenge to his residency, which hurt both his fundraising and his media reach. (Is a channel going to send a producer and crew for a candidate who might get tossed off the ballot?)
El-Sayed built his own media profile after losing that race (books, podcast) and got better at winning the FYP. There's also just much more media that gets in front of normal voters now and he was all over it - while that same media was mocking Stevens.
https://t.co/aKdlVEyYfF
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@garrett_cass Every team in this state is aggressively mediocre or worse and I’m just over it😂. Still gonna support and watch but I’m not gonna be happy about it.