Will Braunstein

Founder & CEO of @adadspath & Host of A Dad's Path Podcast. Empowering dads on their parenting journey. Sign up for our free newsletter below:👇

[Will Braunstein @wbraunstein]

As Maya Angelou said, 'When you know better, you do better. Trauma can be inherited, but so can healing. Learn how our choices today can break chains of dysfunction for future generations. @drwillcole

[Will Braunstein @wbraunstein]

Leoo presents you the “Tatatta” mix. Give some love: vote for this mix on Incredibox! #incredibox ya bro
https://t.co/8Nynk9fJ2q

[Will Braunstein @wbraunstein]

This is how it's done! 💪

[Rich Handler @HandlerRich]

New total is $13mm! @MikeBloomberg matched for $2mm, Mark & Erica Gersen matched for $2mm, and $400k more from inspired clients and employees. Thank you all!

[Santiago @svpino]

I've talked to many of you who are miserable in your jobs.

You need to build leverage. It doesn't happen overnight but start as soon as you can.

Some people build a project on the side. I built an audience.

Here is my advice in 3 parts. This is what I did and what worked for me. My advice differs from what many others will tell you:

First, be willing to do what nobody else is doing.

I started writing about machine learning in 2020. Every person I found talked about research papers using words I couldn't pronounce. I did something different. I started writing about mundane topics using simple words. No math, no fancy language. I spoke to people like me who didn't work for a research lab.

It worked.

One day, AI became cool. The crypto influencers changed their focus and flooded the internet with content. They did the bare minimum to attract attention: they wrote about tools, links, and courses. They focused on the "what" but never told you the "why."

Good creators went one step further and made their content 10x better by telling you the "why" of things. This is much harder to do.

But you have to be willing to do what nobody else is doing.

I started talking about the "what" and the "why," but I didn't stop there. I started talking about the "how" as well. This is the secret that kept people coming back to my content.

Second, you have to put in the work. You have to be consistent, but I don't agree with one of the most popular recommendations I've seen online.

People tell you that quantity is better than quality. This is some attempt to please the algorithm, but I only care about pleasing people.

If your writing is bad, you'll end up with the wrong audience.

Of course, you need repetitions but don't write because you have to check an imaginary box. Write with intention and purpose. Write to become better.

Instead of writing more, start editing more. I use @typefully to write everything I post on X and LinkedIn. They are the gold standard, and I've been using their app for years:

https://t.co/GszPRWYHzr

Don't post the same day you write. Instead, schedule your content for a week later and review it the day before.

This is a big deal. By waiting a week before you post and looking at it again, the quality of your content will improve. A lot!

My third piece of advice is to watch your analytics and use them to guide you.

Peter Drucker said, "You can't manage what you can't measure." @typefully gives me a lot of numbers. I focus on Top Posts, Engagement During the Day, Impressions, and Profile Clicks. You'll see some of them in the attached screenshot.

It's simple: I look for what works to do more of it and move away from what doesn't.

I made this sound simple, but I know it isn't. If building an audience was a piece of cake, everyone would do it.

I believe, however, that everyone should try.

It will give you leverage.

[Will Braunstein @wbraunstein]

A helpful reminder in the middle of a long weekend:

[Will Braunstein @wbraunstein]

Amidst the storm of emotions, our role as parents is to be their safe harbor, their calm in the chaos.

[Will Braunstein @wbraunstein]

Some thoughts on dopamine and kids: 👇

[Will Braunstein @wbraunstein]

1/ Good advice from this article on ‘Dopamine Parenting!’

It’s about understanding the brain’s reward system and how it affects kids’ cravings for screens, sweets, etc.📱🍦

[Will Braunstein @wbraunstein]

A long weekend is a great time to start sleeping training. Some thoughts: 👇

[Will Braunstein @wbraunstein]

Hey Dads, are you debating about sleep training for your little ones? Almost every dad I speak with says the same thing: So Worth It! 💤👶

[Will Braunstein @wbraunstein]

Sarah is full of wisdom! The full episode is below👇

https://t.co/yesD8O3f3o

[Will Braunstein @wbraunstein]

The “lasts” sneak up on you in parenting.

Ask any parent of grown kids, and they’ll tell you how quickly it goes by.

Embrace the small moments before they're gone!

[Will Braunstein @wbraunstein]

1/6
The years with young kids go by so fast. Here are some tips for dads on how to make the most of them:

👇👇

[Will Braunstein @wbraunstein]

If we've told our kids the same thing over and over, and they still don't get it, who's the slow learner?

[Will Braunstein @wbraunstein]

Listen to the Full Episode Below: 👇

https://t.co/eq3ncVLpOR

[Will Braunstein @wbraunstein]

Are your kids disagreeing more than you'd like? Remember, sibling rivalry is not just real, it's genetic and powerful. What's your strategy for managing it?

[Will Braunstein @wbraunstein]

The Full Episode is Below: 👇

https://t.co/eq3ncVLpOR

[Will Braunstein @wbraunstein]

A mistake we parents often make is to expect our older kids to be the “mature ones.” Yet they’re just kids, too. Give them the grace they deserve.

[Will Braunstein @wbraunstein]

Listen to the Full Episode Below: 👇

https://t.co/eq3ncVLpOR

[Will Braunstein @wbraunstein]

In parenting, as in life, we often say more than necessary. Say it, mean it, and then give it space. Not just good parenting, but perhaps a life lesson too!

[Will Braunstein @wbraunstein]

Listen to the Full Episode Below: 👇

https://t.co/eq3ncVLpOR

[Will Braunstein @wbraunstein]

Controversial take: Family fun isn't always fun.

And there are real benefits of one-on-one time with your kids.

Dads, what's your take on this?

[Will Braunstein @wbraunstein]

Navigating your child's big emotions isn't easy. L.R. Knost said it best:

When little people are overwhelmed by big emotions, it's our job to share our calm, not join their chaos.

Be the calm in your child's storms!

[Will Braunstein @wbraunstein]

Listen to the Full Episode Below: 👇

https://t.co/eq3ncVLpOR

[Will Braunstein @wbraunstein]

Three of the most important jobs we have as parents:
1⃣Control Obnoxious Behavior
2⃣Encourage Positive Behavior
3⃣Bond with our Kids

This was a fun interview with Dr. Thomas Phelan, with actionable ideas on how to do the above!