5. Resend campaigns to non-openers
Over major campaign periods (e.g. sales and product launches), resend your top performing emails to those who didn’t open, ideally 1-2 days later.
Be sure to change the subject line and send time for optimum engagement.
If you’re a D2C eCommerce business, email marketing should be driving at least 35% of your total revenue.
Here are 5 tips to optimize your email marketing performance.
#ecommerce#emailmarketing#CRM
4. Clean your list regularly
Run a compelling reactivation campaign to disengaged subscribers at least twice a year, and manually suppress those who don’t reengage.
Keeping your list clean will ensure strong deliverability while also keeping your email platform costs down.
@jimmykim Always surprising to see how many merchants aren't separating prospects from existing customers in their Abandoned Cart flow in particular - such a missed opportunity. Same applies to higher value carts vs lower value carts.
Getting privacy right is not just about the technical part. It’s also about knowing your customer’s attitudes towards privacy and segmenting accordingly. @comparethemkt#nxbris#privacy