@darrenrovell That's a downer....the good stuff is a higher price point that people can afford less and less as we are squeezed at all angles by the economy. My dental insurance used to cover all of the cost of my cleanings - not anymore- now it's $65 out of pocket.
@darrenrovell Were there actually any premium Magazines being sold? Magazines have such low pop counts...cards are a dime a dozen vs Magazines. I think Magazines will out perform cards