Opia

Innovative global promotion consultants.

Bold campaigns, high impact & low risk.

[Opia @weareOpia]

Number 3 in our #PromoPsychology countdown: Reframe Value.

An annual subscription for £108 verses a monthly subscription for £9. Which would be more attractive to you?

2 more tips on the way: https://t.co/BIQ5oc2CTA #Psychology #PromotionStrategy #AskQuestions

[Opia @weareOpia]

If you’re locked in a price standoff and your promotions aren't working, take a look at how the grocery industry has changed in recent years: https://t.co/6UKFxtbRu5 #ThinkDeeper

[Opia @weareOpia]

Our promotional consultation process unearths the various (and sometimes conflicting) motivations of your audience. As a result, we can help you craft bespoke sales solutions that press their buttons.

https://t.co/4Xb3CBwSYo #ThinkDeeper

[Opia @weareOpia]

Do your sales promotions ever end?

According to research by global payments provider Klarna, 25% of consumers said they were “less likely to shop regularly with a retailer who always has sales on”, while 38% said “constant sales make a brand look cheap and unfashionable”.

[Opia @weareOpia]

Which sales promotions are your business going to trial in 2019? 🤔

⬜ Target Promotions to Specific Groups
⬜ Buy-One-Get-One
⬜ Flash Sale
⬜ Offer Upgrades
⬜ Free Gifts, Samples or Trials

Great ideas and insights via @minutehack: https://t.co/8zo5WIsZI1 #PromotionStrategy

[Opia @weareOpia]

In what would be a huge blow to confectionery brands, the UK government has unveiled proposals to curb “unfair” promotions on products that are high in fat, sugar and salt: https://t.co/azy5UkN9lV #HealthyPromotionsPlease

[Opia @weareOpia]

TV campaigns will soon be too expensive to be cost-effective for advertisers. Is your brand prepared for the change? Are you switching to a combination of broadcast and on-demand TV or doubling down on digital? https://t.co/wwcfvajq6y #Advertising

[Opia @weareOpia]

Number 4 in our #PromoPsychology countdown: Supersize the Small Things.

When researchers altered the description on an offer from “a £5 fee” to “a small £5 fee” sales of the product increased by 20%.

3 more tips on the way: https://t.co/BIQ5oc2CTA #PromotionStrategy

[Opia @weareOpia]

What do Samsung, Dulux and Motorola have in common?

They all challenged Opia to help boost their sales and reaped the rewards. You should challenge us too. https://t.co/4Xb3CBwSYo #OpiaChallenge

[Opia @weareOpia]

Looking for ways to persuade your customers to buy into your brand? 🤔

Find out how our bulk cinema promotions can catch their eye 📽️👀 https://t.co/RZ4tEF3fqc #incentives #PromotionMarketing #WeAreOpia

[Opia @weareOpia]

Nokia came to us with a dual objective promotional brief. Drive sales of their new Lumia handset and to draw attention to the fact that they were the first major OEM to go to market with a wireless-chargeable handset.

How did we do it? Read this: https://t.co/NBWzYnZUTm

[Opia @weareOpia]

Is your brand struggling to reposition itself in the marketplace?

A promotional campaign designed to shift consumer perceptions could be just the ticket. Start by thinking about which consumers you want to reach and why...

https://t.co/4Xb3CBwSYo #AskQuestions #Branding

[Opia @weareOpia]

Do you need inspiration for your next promotional campaign? 💡

Start by giving some thought to who, what and why. This will help you set goals and increase your chance of success. For more great insights, read this guide to rocket-powered promotions 🚀 https://t.co/8vih1WQ3OT

[Opia @weareOpia]

Are your sales promotions ambitious, exciting and disruptive? 🚀

Unfortunately, it's hard to think big when the risk of over-redemption looms. You need the peace of mind and security to innovate with total freedom.

There's a better way... https://t.co/JQBytgJfVQ #RiskManagement

[Opia @weareOpia]

Are you using hyperlocal promotions?

Focusing on a smaller audience means you can better tailor your messaging to the people you want to target. Nowadays you can even target people in a particular postcode or with a specific interest.

https://t.co/4Xb3CBwSYo #AskQuestions

[Opia @weareOpia]

Does good packaging = better sales? 📦🤔

Did you know that 50% of each buying decision is influenced by the packaging of the product. Is your brand missing a trick? Could you boost sales by simply updating your product packaging? https://t.co/mPcmxJyUnC #Retail #AskQuestions

[Opia @weareOpia]

Would you share a #promotion will multiple retailers?

80 retailers in Greenwich have come together in a citizen-driven effort to form one sales promotion push. Would this approach work for you & your neighbours? https://t.co/JM6oGQiFCs #Retail#SalesPromotion #ChallengeTheNorm

[Opia @weareOpia]

Are you planning to utilise #AI in your brand's #promotion strategy?

[Opia @weareOpia]

The Opia team attended #BettShow2019 yesterday, and it was truly inspiring.

If our schools are going to be great, they need great technology - and we look forward to being a part of that journey. Great to meet many of our clients demonstrating truly innovative #EdTech solutions

[Opia @weareOpia]

Looking for an attractive alternative to outright purchase promotions?

Thanks to their simplicity, flexibility and absence of large payments, 0% interest subscription models are a great way to increase refresh rates and revitalize revenue streams: https://t.co/7jDSYjNxkq