CORE

We are Core, connecting #creativity, #strategy and #technology. Let’s get digital working for you.

[CORE @WeAre_Core]

Need a teaser for the kinds of things we found out...how about an, on overage, near 20% reduction in organic traffic for the sites we surveyed pre rollout and post rollout?

🤯

There's more...

[CORE @WeAre_Core]

We're on the eve of the one year anniversary of the UK rollout of Google's AI Overviews - but what really have been their impacts and what can we learn from them?

We've taken a look at the data and crunched the numbers so you don't have to!

https://t.co/IAUfVcqUz9

[CORE @WeAre_Core]

We're delighted to share with you the news CORE is now 100% employee owned!

It's a move which gives us a strong platform for long term growth, while remaining true to our collaborative values.

https://t.co/YqtTYVucbH

@Geldards @Cwmpas_Coop

#wearecore #employeeowned #EOT

[CORE @WeAre_Core]

Whether it's budget or geography, getting both your team & a photographer together onsite for staff headshots can be a tricky task.

So what can you do to ensure your staff-generated shots have that required level of consistency & quality?

https://t.co/OvNRxh4vZi

📷 👤👌

[CORE @WeAre_Core]

In paid advertising, AI has been a noisy 'backseat driver' - telling us where we're going wrong & all the while inviting us to take a break while they take the wheel.

But can you really afford to hand over control of your campaigns to machine learning?

https://t.co/Tc603Ziyzf

[CORE @WeAre_Core]

ICYMI big news from Google - third party cookies will NOT now be deprecated 👀

https://t.co/4prjp8tY8G

Huge for those who rely on third party cookies for their digital marketing (hint: a lot of people!), although will its alternative lead to a 'low cookie' world regardless?

[CORE @WeAre_Core]

In the second of our posts taking a closer look at cookie management, we focus here on the psychology of user attitudes to cookies and how we can leverage that into better data to power our marketing.

https://t.co/8fKPVWNZhr

[CORE @WeAre_Core]

Land on website. Get shown cookie banner. What do you do next? 🤔

[CORE @WeAre_Core]

When it comes to data we want to have our 🍰 and eat it too.

We want to remain compliant but also want as much data we can get to better inform our decision making.

But how we can we do that?

https://t.co/QU18rfFa6S

[CORE @WeAre_Core]

In our latest insights post our Digital Designer Dan has taken a bit of a deep dive into ‘brand’ as a concept, in the process shining a light on design terminology and setting some common ground for how we talk about ‘brand’ with our clients.

https://t.co/HlMDeA9qLA

[CORE @WeAre_Core]

Brilliant to see momentum gathering around Restaurant & Bar Design Award's recently launched Design Directory - https://t.co/BodLZSWV1V

Anticipation now building for this year's Restaurant & Bar Design Award's ceremony in Barcelona - last years was a night to remember!

[CORE @WeAre_Core]

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Another countdown is on from Google Analytics - download your old Universal Analytics data before it's deleted

Historic data can be invaluable both in benchmarking for your future and learning from your past, so get downloading folks! Or ask us of course...

[CORE @WeAre_Core]

It seems clear the future of the web is in automation 🤖

But when does it come at the cost of performance in the present? 🤔

In our latest post we take a look at the thorny issue of 'Recommendations' in Google Ads and how we suggest they are handled.

https://t.co/DTFb6Po5cT

[Simo Ahava @SimoAhava]

My latest article is a walkthrough of what we know about "Consent Mode V2" for Google tags.

Based on original research by @mbaersch.

https://t.co/j2b47j7FUe

#measure #googleanalytics #googleads #consentmode

[CORE @WeAre_Core]

Wishing all of our clients and partners a wonderful Christmas and Happy New Year! 🎅🎆

We've had a fantastic 2023 working with you to develop best-in-class websites and digital brands. We'll be back at our keyboards and raring to go from Tuesday 2nd January 2024.

[CORE @WeAre_Core]

We're all 'people persons' (or is that 'people people'?) when it comes to audience and it pays to be as aware as possible of your target demographic to find success.

Google Analytics is a great source of data for this, but how has GA4 changed the game?

https://t.co/QLIuMdGS5Y

[CORE @WeAre_Core]

Interesting stuff this for all sites using #GTM ⬇️

[Simo Ahava @SimoAhava]

Big news:

#GoogleTagManager GA4 Config tag is now the “Google Tag”.

Also, THREE new “Settings variables” are released:

- Event Settings variable
- Configuration Settings variable
- User Properties variable

Rolling out soon! And blog post(a) incoming.

https://t.co/L3CxS4mg0h

[CORE @WeAre_Core]

Content? Links? Paid Ads? Social Media?

When it comes to digital marketing of course it's all important, but where to start?

⬇️ we argue how reporting really should be your first port of call in developing a holistic #digitalmarketing strategy

https://t.co/hHAqW4jLPK

[CORE @WeAre_Core]

It's been a pleasure working with @totmorganic on their brand new impact page.

Showcasing the positive change they're making as a purpose-led period care brand.

https://t.co/ys8937paM6

[CORE @WeAre_Core]

📢 We’re looking for a 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐏𝐫𝐨𝐣𝐞𝐜𝐭 𝐌𝐚𝐧𝐚𝐠𝐞𝐫 to join our team!

The role will initially provide maternity cover with the possibility of developing into a permanent position.

For more info and how to apply take a look at https://t.co/5cMHfju7U6