Richard Lloyd / somethingcreativ

𝘋𝘦𝘴𝘪𝘨𝘯𝘦𝘳
𝘴𝘱𝘰𝘳𝘵𝘴 𝘥𝘦𝘴𝘪𝘨𝘯 𝘤𝘰𝘯𝘴𝘶𝘭𝘵𝘢𝘯𝘵
𝘗𝘳𝘰𝘥𝘶𝘤𝘵 𝘚𝘵𝘺𝘭𝘪𝘯𝘨 / 𝘉𝘳𝘢𝘯𝘥𝘪𝘯𝘨 / 𝘗𝘳𝘪𝘯𝘵 /𝘋𝘪𝘨𝘪𝘵𝘢𝘭

[Richard Lloyd / somethingcreativ @wearecreativ]

A look behind the creativ…. Always creating, always pushing, always developing…. In creation

📷 Nick Brincat (the smallgreen studio) / @dunloptennis

#design #creativ #productstyling #sportsdesign #tennis

[Tim Newcomb @tdnewcomb]

Dunlop’s Power-Focused FX Racket Gets New Mold And Fresh Technology https://t.co/gFZCXNf16V

[Richard Lloyd / somethingcreativ @wearecreativ]

Nice to see the DUNLOP SX300 LS Ltd racket cosmetic we created with @dunloptennis for the @ROLEXMCMASTERS on court

📷 @ROLEXMCMASTERS

#design #racketcosmetic #colour #detailing #montecarlomasters #tennis

[Richard Lloyd / somethingcreativ @wearecreativ]

Crafting the look & feel with the @dunloppadel product team to design the new FX Team Padel Racket Bag to perfectly complement the FX Padel rackets.

We’ve been testing it on court... heres some different perspectives
📷 @wearecreativ / @dunloppadelofficial

FX 🩶🩵

#design

[Richard Lloyd / somethingcreativ @wearecreativ]

we are creating, we are pushing, we are updating….. New Padel video added to homepage on our website

Pus l the 10th Edition of our workbook containing all the latest projects to have launched to market over the last 12 months.
https://t.co/0NZA6RAIfM

#design #productstyling

[Richard Lloyd / somethingcreativ @wearecreativ]

We are always creating, We are pushing the boundaries, we are always moving forward... Latest update to website incoming

#design #productstyling #colour #materials #branding @dunloppadel

[Richard Lloyd / somethingcreativ @wearecreativ]

New weapon of choice....

The @dunloppadel FX PRO

#PadelTennis #Dunlop #Design #ProductStyling

[Richard Lloyd / somethingcreativ @wearecreativ]

Excited to share the latest edition of our workbook is now ‘Live’ on our website as a flipbook.

A snap shot of the latest projects we’ve worked on with our clients to have launched in the past 12 months.

https://t.co/ClfdlnAxVf

📷 @dunloptennis @DunlopSquash @dunloppadel

[Richard Lloyd / somethingcreativ @wearecreativ]

New case study.... the 2025 @dunloptennis CX Series Limited Edition.

Like a lot of designers and being generally introverted. I prefer to let my work do the talking, but for once I went in front of the camera!

📷 📹 @dunloptennis

#ReturnOfTheMax #design #productstyling

[Richard Lloyd / somethingcreativ @wearecreativ]

Pleased to share….. Our updated website is now live!

Along with the 10th Edition of our workbook containing the latest projects to have launched over the last 12 months.

https://t.co/0NZA6RAaqe

Working across tennis, squash, padel and field hockey

#design #productstyling

[Richard Lloyd / somethingcreativ @wearecreativ]

Excited to share another project launched yesterday. Leading the design and development with the Dunlop product team to design and create the new supporting FX Performance luggage range (Racket bag & Backpack).
📷 @wearecreativ & @dunloppadel

FX 🩶🩵

#PowerOn #design #luggage

[Richard Lloyd / somethingcreativ @wearecreativ]

Additional to leading the design & development to create the bat cosmetics. We also worked with the Dunlop product teams to design & create the supporting new FX Team Racket bag.
📷 @wearecreativ and @dunloppadel

FX 🩶🩵

#PowerOn #design #productstyling #branding #colour

[Richard Lloyd / somethingcreativ @wearecreativ]

Excited to share a new project that’s just launched, in creating the bat cosmetics for the new @dunloppadel FX⚡Power Series.🎾

Working closely with the Dunlop product team to lead the design & development to create these new racket cosmetics.
📷 @dunloppadel

#PowerOn #design

[Dunlop Padel @dunloppadel]

Your first look.
The new FX Series.
#PowerOn

[Dunlop Padel @dunloppadel]

Power.. On..
Find out more tomorrow.

[Richard Lloyd / somethingcreativ @wearecreativ]

Additionally to creating the racket cosmetics,we also worked closely with the product development team to create the supporting FX Performance (12 & 8 Racket bag & backpack) & FX Club luggage ranges.

📷 @wearecreativ & @dunloptennis

#PowerOn #design #productstyling #tennis

[Richard Lloyd / somethingcreativ @wearecreativ]

Latest project with @dunloptennis and the new Dunlop FX Power Series.

Working closely with the product development team to lead the design and development.

Endorsed by @jackdraper

#PowerOn #design #productstyling #graphics #branding #colour #typography #racketdesign #tennis

[Richard Lloyd / somethingcreativ @wearecreativ]

We Are sixteen! Grateful for the exciting projects with our clients & look forward to what’s coming next!

From our first project with @TushinghamSails & The Rock wave sail, to our latest with @dunloptennis & the cosmetic for the FX range revealed a few days ago.

#design

[Richard Lloyd / somethingcreativ @wearecreativ]

This popped up on instagram, another cool project

#design

[Richard Lloyd / somethingcreativ @wearecreativ]

New range drops for the 2025/26 season.

As well as creating the new XR series cosmetics. We’ve created a CGI of the stick perspectives (outside, top & inside) to showcase some additional imagery of the top sticks in the range, XR-1.00 / XR-2.00 / XR-3.00

#design productstyling