Loadout

Product Design Studio

[Framer @framer]

We heard your feedback on the Basic plan, so we've upgraded it. Same price, more room to build.

Basic site plans are now upgraded:
⚡️ 50GB of bandwidth (up from 10GB)
🗄️ 2 CMS collections (up from 1)

[Andrea Cau @aerdna_c]

Tomorrow we’re sharing a new Bitcoin product we helped refine at @weareloadout.

Focused UX work.
Cleaner product experience.
Real-world mining workflow.

Can’t wait to tell you more!

[Alberto Gangarossa @DerekBlueEyes]

Open hardware needs open trust.

@skot9000 came to us with the right idea for Bitaxe: the vendor list should not live in a closed CMS controlled behind the scenes.

The source of truth should be public.

So we designed the new Vendor List around a GitHub repo as a public ledger, maintained in the open by the community, and connected it to the new Bitaxe vendor list experience.

That is the important part:

GitHub keeps the trust model transparent.
The website makes it usable for everyone.

At @weareloadout, this is exactly the kind of OSS support we believe in: turning open-source infrastructure into clearer, more usable product experiences.

Built on @framer, using the new Framer Server API to bridge the open ledger with the public website.

Open hardware.
Open trust.
Public by design.

[Loadout @weareloadout]

For PoliRNA, the challenge wasn’t just to look scientific, but to build a visual language that felt scientifically credible and unmistakably theirs.

A warmer palette, particulate treatments, and duotone-dithered imagery turned the symbol into a wider identity system.

[Loadout @weareloadout]

For PoliRNA, we wanted the mark to come from the logic of the science itself, not from familiar biotech conventions.

Two routes emerged: Modular and Core-Targeting.

The selected direction, Core-Targeting, became the symbol the full identity system could be built around.

[Andrea Cau @aerdna_c]

Before a brand identity fails visually, it usually fails strategically. Misalignment shows up much earlier than most teams think.

For PoliRNA, at @weareloadout we started with a 3-hour Brand Sprint to clarify audience, values, and brand character.
Then we ran a 20-second gut test to surface visual instincts early, before they turn into vague feedback later.

That gave us a much cleaner starting point for the identity work that followed.

Next checkpoint: the 3 moodboards this process led to.

[Loadout @weareloadout]

Early experiments from the brand identity work we developed for PoliRNA.

[Loadout @weareloadout]

We’re the technology partner of WUD Rome.

We designed and built the new website. Clean, fast, easy to update.

→ https://t.co/D04i9KE49m

[Loadout @weareloadout]

Brand Identity by @weareloadout → https://t.co/y1AGIS2s45

[Loadout @weareloadout]

Each hue in the BeBoomer system maps to a travel mood: connection, discovery, adventure, pause, joy.

Design for how people feel, not who they are.

[Loadout @weareloadout]

Designed and built by Loadout → https://t.co/y1AGIS2ZTD

[Loadout @weareloadout]

New brand drop: BeBoomer.

Built around energy, connection, and stories that start later in life.

[Loadout @weareloadout]

→ If you’re racing a roadmap, say hi or check https://t.co/1jgAT82Fih

[Loadout @weareloadout]

The design strike team
that got your back.

Embedded with your team. Predictable cadence, async updates, production-ready handoff.

[Loadout @weareloadout]

Senior speed. Reliable outcomes. Follow for the drop.