LevelUp

You build hype. We surface what works!
Meet the first marketing analytics suite made just for game marketers.

[LevelUp @wearelua]

🥺 @summergamefest 2026 is officially over. What a week!

15+ showcases. Dozens of world premieres. Millions of viewers tuned in from every corner of the world, and we tracked everything!

A huge shoutout to @geoffkeighley and the entire SGF team for putting on this annual celebration of our industry. Year after year, they deliver the magic — world premieres, explosive announcements, and a moment that unites the entire gaming community. This edition was no exception. 🙌

📊 We measured the hype across conferences, trailers, press coverage, and community engagement — and crowned one overall winner across all dimensions.

#SummerGameFest #SGF2026 #GamingIndustry #Analytics #GameMarketing

[Shinobi602 @shinobi602]

The top 10 best performing games of Summer Game Fest by most covered, watched and discussed:

1. God of War: Laufey
2. The Legend of Zelda: Ocarina of Time
3. Resident Evil Veronica
4. Wolverine
5. Gears of War: E-Day
6. Kingdom Hearts IV
7. Persona 6
8. FF7: Revelation
9. Spyro: A Realm Beyond
10. Until Dawn 2

Via: https://t.co/7Czw6Dhody

#SummerGameFest #PS5 #Xbox #Nintendo

[LevelUp @wearelua]

📊 XBOX Games Showcase numbers are in!

A solid, steady performance — largely flat vs last year across the board.
2.2M peak viewers. Virtually unchanged vs the 2025 edition.

A packed show nonetheless, with 30 game reveals and Game Pass announcements. The most content-dense Xbox showcases in recent years, headlined by Gears of War: E-Day, Fable, and Persona 6.

With SGF week now wrapped, we'll be back shortly with a full breakdown: which events won the streaming battle, and which games generated the most hype. Stay tuned!

#XboxShowcase #SGF2026 #GamingIndustry #Analytics #Streaming #Gaming

[LevelUp @wearelua]

What a show!! 🤩

The Summer Game Fest 2026 main showcase delivered an onslaught of game reveals, release dates, and announcements — easily one of the most jam-packed SGF showcases in recent years.

🎮 Highlights included Resident Evil Veronica, Alien: Isolation 2, Guild Wars 3, The Wolf Among Us 2, and Final Fantasy VII Revelation — a lineup that had something for everyone.

📊 The audience showed up for it → 3.6M peak viewers. This is +20% vs last year.
Simply the biggest SGF yet. 🎤👋

But SGF week isn't over. The XBOX Showcase is up tomorrow — and we'll be covering it too.

In the coming days, we'll also release a full breakdown of the entire SGF coverage: which games generated the most hype and won the visibility battle. Stay tuned. ✌️

#SummerGameFest #SGF2026 #GamingIndustry #Analytics #Streaming

[LevelUp @wearelua]

💥 4.5M peak viewers for @thegameawards 2025
📈 +12% vs last year

The growing numbers year over year confirm that major live showcases still attract strong global attention. Huge congrats to @geoffkeighley and his team for another successful show!

📊 You can expect more detailed stats on game announcement performance and trailer results in the coming days. Stay tuned and follow us so you do not miss them.

#TheGameAwards #TGA #Gaming #GamingIndustry #videogame #analytics #streaming

[LevelUp @wearelua]

With @gamescom now behind us, the question on everyone’s mind is: 𝗪𝗵𝗼 𝗿𝗲𝗮𝗹𝗹𝘆 𝘄𝗼𝗻 𝗴𝗮𝗺𝗲𝘀𝗰𝗼𝗺 𝟮𝟬𝟮𝟱?

📊 Thanks to LevelUp’s data, the answer is clear:

🏆 𝗟𝗲𝗴𝗼 𝗕𝗮𝘁𝗺𝗮𝗻: 𝗟𝗲𝗴𝗮𝗰𝘆 𝗼𝗳 𝘁𝗵𝗲 𝗗𝗮𝗿𝗸 𝗞𝗻𝗶𝗴𝗵𝘁 comes out on top overall, based on average/combined performance across trailer views, press coverage, and engagement.

A fun, bold, and unexpected reveal that cut through the noise — even with @CallofDuty 𝗕𝗹𝗮𝗰𝗸 𝗢𝗽𝘀 𝟳 making a massive splash (driven in part by heavy media amplification on the trailer, according to our estimates).

👏 Hats off to our friends @wbgames! You nailed the drop! 🖐️🎤

#gamescom #levelup #marketinganalytics #gaming #press #trailer #lego #batman

[LevelUp @wearelua]

🚨 2.1M peak viewers for Opening Night Live
📈 +60% vs last year.

That’s massive! 🤯

This year’s @gamescom ONL was the most watched in its history — and it shows how live showcases remain a key moment for hype and community engagement in gaming.👾

Huge congrats to @gamescom and @geoffkeighley for pulling off such a tremendous success! 🙌

#gamescom2025 #ONL #levelup #gaming #analytics