Smaily - intentionally simple email marketing

An intentionally simple tool for sending newsletters to increase marketing quality and efficiency, while reducing prep time and resources. Made with ♥ @ Estonia

[Smaily - intentionally simple email marketing @wearesmaily]

Using a do-not-reply email is not considered the best practice anymore. You should always care what your email subscribers are trying to tell you. Did you know that do-not reply emails could potentially damage your sender's reputation and impact your deliverability?

[Smaily - intentionally simple email marketing @wearesmaily]

Have you automated your emails? If not, then you should!

Full scale email marketing automations + whitepaper what and how to do it ➝ https://t.co/WiB78Mph5w

#emailautomation

[Smaily - intentionally simple email marketing @wearesmaily]

Here’s a B2B email marketing tip of the day! B2B conversions take more time. Plan several emails; create workflows that span through a longer period of time. B2B purchases typically require larger investments than B2C. So expect a longer sales cycle.

[Smaily - intentionally simple email marketing @wearesmaily]

Many people ask when the best time to start an email list is. Well, start it is as soon as you can! Organically building an email list can take time – so use the opportunity to get their email addresses and don’t forget to set up an automated welcome email.

[Smaily - intentionally simple email marketing @wearesmaily]

Use social media to increase your email sign-ups. If you have a strong social media following, why not promote your email marketing channel there too? Let your followers know that they can subscribe and keep up to date with what your company is offering through email marketing.

[Smaily - intentionally simple email marketing @wearesmaily]

Write relevant content – you don’t want to “blast” the emails out just so that they kept reaching your subscribers. That’s not the point. Your emails must be interesting and relevant. We’re sure they’d prefer to actually read an engaging email then just to select and delete it!

[Smaily - intentionally simple email marketing @wearesmaily]

Today’s tip is for B2B email marketers! B2B email communications need to focus on facts, information and benefits for your customers. In contrast, many B2C emails will focus on emotions in the emails. It’s not the emotions that drive B2B customers to act!

[Smaily - intentionally simple email marketing @wearesmaily]

#emailmarketingtip Subscribe to your competitors’ emails, see what they are doing, what kind of emails, automated journeys they are creating! Obviously, don’t plagiarise or copy ideas, but watching what your industry is doing is vital to be better. Beat the competition!

[Smaily - intentionally simple email marketing @wearesmaily]

How to Build Your Mailing List?
Marketing Professional @ruinunes brings you all the best, truly working tips to increase your mailing list and meet your marketing goals.

👉 https://t.co/sciJGEaLLD

[Smaily - intentionally simple email marketing @wearesmaily]

Mother’s day is coming, and yes, it’s one of the mega shopping holidays. An excellent strategy to boost sales is sending out Mother’s day gift guides, gift suggestions and reminders. If you’re sending last-minute shopping emails, make sure you can fulfil the orders in time!

[Smaily - intentionally simple email marketing @wearesmaily]

While April Fool’s day isn’t a big-spend shopping holiday, we recommend adding an email campaign to your calendar (if it fits your business). If you know your audience and think your email subscribers would appreciate a good joke, why not play an inbox trick?

[Smaily - intentionally simple email marketing @wearesmaily]

Ways to Use Email Outreach to Grow Your Business

https://t.co/O5FZe7ZLSo

[Smaily - intentionally simple email marketing @wearesmaily]

How to use email marketing for #HumanResources and #recruitment?

👉 https://t.co/kzMEAz0Vdx

[Smaily - intentionally simple email marketing @wearesmaily]

Do you understand the term "creative burnout"? Maybe you've experienced a creative burnout yourself. We've put together an article that explains how to recognize and avoid creative burnout!

Check it out: https://t.co/a4T6BaTFZr

[Smaily - intentionally simple email marketing @wearesmaily]

Transactional business emails present a perfect opportunity for marketers and businesses to attract the attention of customers – find our ULTIMATE GUIDE here: https://t.co/yuP5lAWZ71

[Smaily - intentionally simple email marketing @wearesmaily]

Try to create different email template layouts. It could be a good opportunity to run some A/B tests – maybe a single column approach works best for your content? Or perhaps a two-column email template can generate the best conversion rate?

[Smaily - intentionally simple email marketing @wearesmaily]

There are so many different web fonts available for online marketing; they can be really memorable and distinctive. So why can't I use all of the fonts in my emails?
Read more email marketing and fonts: https://t.co/xzawadzxEg

[Smaily - intentionally simple email marketing @wearesmaily]

Sender names are important. Remember, subject lines and sender names are the main factors that can influence open rates. You should understand that if your email subscribers feel uncertain about a sender’s name and “from” address, you are more likely to be marked as spam.

[Smaily - intentionally simple email marketing @wearesmaily]

Analyse your email engagement metrics. If there’s a trend of increasing negative engagement - it’s a strong indicator for you to change your marketing emails. Are you sending emails too often or maybe not often enough?

[Smaily - intentionally simple email marketing @wearesmaily]

Don’t buy email lists. It is not right, and, in many cases, it could be illegal. It’s equally crucial for B2C as it is for B2B marketing. Here’s a useful resource to learn about the importance of B2B mailing lists: https://t.co/fQvfkDg6xa