See the latest case study of some stunning work from our sister agency, Melody.
'We started a booster programme for NMN Bio, a challenger supplements brand on Amazon. Amazon – the world's most competitive marketplace. Imagine being an independent brand...
https://t.co/OoHHziolzR
'"Our investments are improving matching and yield, leading to higher shopper engagement, and creating improved outcomes."
So says Microsoft as the tech giant unveils plans to build the "most complete" omnichannel retail media platform.
Retailers will...
https://t.co/tra4jIxSzp
This year the SMP Group are making a donation to the charity, Feeding Families. If you'd like to lend your support, click through to the site and make a donation to give families in need a Christmas day meal they'd otherwise go without.
https://t.co/KWTWHbfPGp
'TikTok's downgrade to about $10 billion for 2022 puts revenue estimates more in line with our own, which have TikTok at $9.89 billion in ad revenues this year, up from $3.88 billion in 2021'
https://t.co/YfxP8KjYFH
'"Key digital marketing strategies this season span hybrid shopping, search optimization and customer experience,"... Gartner research shows nearly 50% of consumers will start to shop in October or November, with 16% of consumers now shopping year-round...
https://t.co/8BEU3S6xKA
'As the lines between entertainment and shopping start to blur, brands need to find the sweet spot to make social commerce work, says SMP's Chris Carter...'
See latest WARC article courtesy of our Group CEO, Chris Carter.
https://t.co/S1NoRfuj9G
'Kellogg's has opened a new food innovation centre at its Trafford Park factory in Manchester. The Culinary and Sensory Centre, which was officially opened by Greater Manchester mayor Andy Burnham, comprises a packaging design lab, culinary kitchen, sen...
https://t.co/QH6Zpa6i5O
'Hugo Boss' Oxford Street flagship store will be the first in the UK to use new avatar-based virtual try-on technology that launches this week.The new Pictofit Mirror from Reactive Reality, based in Graz, Austria, enables shoppers to create an avatar th...
https://t.co/yodoCiU30t