This is the blueprint we use for every Shopify client; it's how they all succeed at SEO and how you can too!
1. Fix your technical issues
2. Publish content that's relevant and useful
3. Build quality backlinks
4. Do it better than your competitors
Easy? Nope.
But it's simple and it works.
Here’s an email template design exploration we created for a luxury bedding brand.
This is how it works so well:
Clear structure.
Each section has a purpose; introduce the product, explain the benefits, show how it looks and feels, then guide the customer to buy.
Strong visuals.
The photography does a lot of the work. It shows comfort, warmth, and quality without needing many words.
Simple, calm copy.
The writing is clear and easy to read. It doesn’t try too hard to sell. You get the feeling this is a premium product just by the tone.
Designed for mobile.
The layout stacks cleanly on smaller screens, with plenty of breathing room and clear calls to action.
Feels high-end.
Lots of space, consistent design, and thoughtful content make it feel premium, just like the product.
Good email design doesn’t need to be loud. It just needs to feel right.
Recent design exploration.
The updated design brings key details to the forefront, clearly outlines product features and options, and includes social proof with reviews to build trust.
This is exactly how you should design your product page. Optimise for conversions and SEO!
Short Description
Features
Specifications
Upsells
Detailed Description
FAQs
Reviews
Related Products
High conversion rate = happy users.
Happy users + relevant content = Google loves you.
Do this - you can't not win.
Design exploration from a few weeks ago.
We improved the existing design by positioning key content above the fold, emphasising product features, clear options, social proof, and reviews to build trust.
Over the past few weeks we’ve been busy updating the Swift website. Built in Framer, it’s a fresh new look at what we do - all things Shopify. Check it out when you have a moment, we’re pretty happy with how it’s turned out - https://t.co/nZ7sEHrgSt
Some news…
I’m building a new Shopify Agency, focusing on all things design and dev with @sambo_io
One membership. Unlimited requests. Fixed monthly fee.
Excited to get going! 🎉
Got a project? Let’s chat - https://t.co/8bemk7K6Du