@getfeedspace Sell outcomes to problems your business solves.
In the B2B world, people stake their reputations on using your service. Make them look good.
@TheTechieDsgnr One that worked well at my previous company (recruitment startup) is being outward facing about how fun it was to work at that company.
People gravitate towards brands that have wholesome work culture.
@kavin_lazyy Definitely part of it.
Sometimes I see people starting with paid ads and they will only do 3 ad creatives to test when they should be doing 20.
You have to scale your experiments.
@NickAbraham12 Mostly true.
I technique I use to confirm they understand key deal terms is to get them to state their perceptions on these things. e.g.
"What's your understanding of [X]?"
New concept: Consideration cocoon 👇
Instead of relying on social platforms and ad spaces to nurture your leads, bring them into your environment.
Newsletters, podcasts, webinars.
First-party data + stickier environment = 📈💰
@0dysseyProduct In my opinion yes.
Personal branding will help build trust which is what most startups lack.
It allows you to have a closer relationship with your customers so you can achieve product-market fit quicker.