Web Analysis Solutions Limited

Operator of two of the largest football data websites on the web - and

[Google Search Central @googlesearchc]

Today we released the September 2026 spam update. We'll update our ranking release history page when the rollout is complete: https://t.co/gaZTPxc9tA

[Web Analysis Solutions Limited @WebASmedia]

Google's June spam update finally caught up with one of our competitors who thought it would be ok to rank on other people's brand names 😂

Spamming Google isn't a sustainable business model

#SEO

[Web Analysis Solutions Limited @WebASmedia]

Most of our competitors are getting slammed on keywords. Weak SEO over the years focusing on simple informational terms that are now all answered by AI?

Almost everyone we're looking at in the football tips/predictions area has lost 50-75% of their SEO in the last year

[Neil Patel @neilpatel]

You can't ignore the old SEO metrics because of GEO.

Those old metrics still matter, but there are also new ones you have to track.

Look at the difference between 2024 and 2026.

[Semrush @semrush]

The more AI relies on your website, the more important site structure becomes.

Clear hierarchies, logical navigation, and strong internal linking help machines map your content and connect meaning.

Build the architecture that drives visibility: https://t.co/BZyXCuKgAn.

[Web Analysis Solutions Limited @WebASmedia]

First signs showing that Google appears to be improving how it matches content to what users actually want -not just keywords but the intent behind the query.

Shallow affiliate content could therefore be at risk

[Web Analysis Solutions Limited @WebASmedia]

Google update in full swing! Plenty of volatility being seen right now. These affiliates will be praying this is just a blip and rankings will bounce back 😬

[Web Analysis Solutions Limited @WebASmedia]

More people click on paid ads than they do on AI overviews 🙃

[Neil Patel @neilpatel]

This is what happens after people perform a search on Google.

You may be freaking out that the majority of clicks don’t go to websites, but keep in mind, Google gets over 5 trillion searches a year.

That 35.5% of clicks adds up fast… thats roughly 1.8 trillion clicks a year.

[Web Analysis Solutions Limited @WebASmedia]

The Google spam update hasn't treated one of our competitors very fondly! As you can see, rankings down to zero then only bounced back to 50% of what they were pre-spam update

Lesson learned - don't tempt Google by breaking their spam policies!

[Web Analysis Solutions Limited @WebASmedia]

Things that may fall foul of the spam update are here https://t.co/4IPA7CJFjh

Cloaking, hacked content, expired domain abuse, keyword stuffing, misleading functionality, thing affiliation, and more

Hopefully those sites copying our brand name won't come out well from this!

[Web Analysis Solutions Limited @WebASmedia]

The Google spam update, rolled out August 26th is in full swing. We've seen most of our competitors rankings reset over the past 2 days. Let's see what rankings come back!

Many affiliates could be caught out by Google's spam policies

https://t.co/owJsmrVsP9

[Web Analysis Solutions Limited @WebASmedia]

Brazil is proving a much tougher market than anticipated.

"Q2 2024 Better Collective recorded 500,000 NDCs of which 200,000 came from Brazil. In contrast, Q2 2025 saw 300,000 NDCs join the company overall of which 50,000 were from Brazil"

[Web Analysis Solutions Limited @WebASmedia]

18% Q2 revenue drop at Better Collective

It's not been a great quarter for affiliates year on year given the light summer of sport just gone

Other metrics like CPAs and CPMs point to a softening affiliate industry

https://t.co/6ZlxfZ5u7W

[Web Analysis Solutions Limited @WebASmedia]

Parasite SEO is rife in the affiliate side of the industry too. Many brands hijack our own trademarks. Affiliates will use any tactics to make short term money

https://t.co/4QZBituWWr

[Web Analysis Solutions Limited @WebASmedia]

A lot of reports of very positive swings in SERPs from the latest Google update. If you haven't seen positive results (yet), then it could be a bad sign. We've pulled away another 14% on our competitors in Brazil

https://t.co/ldeg99wyrj

[Web Analysis Solutions Limited @WebASmedia]

Instagram posts will soon become searchable on Google

https://t.co/hCUDOULIqz

[Web Analysis Solutions Limited @WebASmedia]

Google's June 2025 core update has started!

https://t.co/sUL09AEcQb

[Web Analysis Solutions Limited @WebASmedia]

#negativeseo seems to be at the highest it's ever been in the affiliate industry, as backed up by comments at the recent @SBCGAMINGNEWS Summit in Malta.

The impact of AI on affiliate traffic is perhaps causing a few ships to sink out there. Desperate times, desperate measures!

[Web Analysis Solutions Limited @WebASmedia]

Especially when the brand owner keeps telling AI models that other content is not original 😁

[Web Analysis Solutions Limited @WebASmedia]

"mindlessly copying competitors can lead you astray"

Copying competitors may be more detrimental to your website in the future world of AI generative search

The affiliate industry is rife with copying. Lack of creativity may be many affiliates' downfall

https://t.co/jamq6cmmDP

[Web Analysis Solutions Limited @WebASmedia]

Google prioritises content that demonstrates Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T). Copying competitor content doesn't inherently establish these qualities

Sites like this brandjacking WinDrawWin could be doing themselves a lot of harm 😁