Klaus-M. Schremser

OtterlyAI - AI search monitoring | Product Growth 🚀 | Serial Founder | AI & Tech & SaaS 👨‍🚀

❤️ing father & Ironman triathlete 🚴‍♂️

[Klaus-M. Schremser @webcms]

Here is the job description
https://t.co/PMSPS9QIy1

[Klaus-M. Schremser @webcms]

🚨 We’re hiring an Engineer Team Lead at @otterlyAI 🚨

Is it YOU 🫵 ?

smart team
big data challenges
remote
modern stack (no legacy)

You bring:

3+ yrs leading dev teams
big data experience
AI-friendly mindset

Details in comments 👇

[Klaus-M. Schremser @webcms]

@CBinsights - thank you ..... 🫶

for mentioning @otterlyAI 🦦 as one of the relevant market leaders in the AI search visibility monitoring and optimization space in your latest Tech Trends 2026 report.

[Klaus-M. Schremser @webcms]

Interested in outcomes of real GEO experiments?

Watch the GEO webinar hosted by Thomas Peham.
"AI Search in 2026: The Strategies We're Betting On"

Tomorrow (Thursday) 4pm CET

https://t.co/1zKwcG3xgp

[Klaus-M. Schremser @webcms]

15min Upper Body, Lower Body, Core, Posterior Chain Workout - 3 Rounds Kettlebell EMOM https://t.co/BFeTJITGVs

[Klaus-M. Schremser @webcms]

Talked with a customer today about how to make your website accessible for AI search crawlers (i.e. ChatGPT etc)

.. in full here https://t.co/qTZtvjSJJj

[Klaus-M. Schremser @webcms]

Typefully – Social media management Kraftful – Turn user feedback into product insights Leonardo AI – Game assets & concept art generation Elicit – AI-powered research assistant Notion AI – Summarize, brainstorm, and write docs

So, which is your favorite AI tool? 👇

[Klaus-M. Schremser @webcms]

10 AI Tools to replace your tedious work 🧠⚡
Canva – Create stunning AI videos
Gamma AI – Create presentations with AI
Gemini Flash – AI image generation and editing
Otterly AI – AI search monitoring and optimization
Perplexity AI – Web search/summarization
1/2

[Otterly.ai @otterlyAI]

How I created AI visibility using https://t.co/dU6QuqUZXM - Anish sharing his experience with becoming visible on ChatGPT and other LLMs/AI searches ...

https://t.co/t3azWHUwvH

[Klaus-M. Schremser @webcms]

@forgebitz @shauvikkumar 😂

[Klaus-M. Schremser @webcms]

7/7

Question for the GEO community:

Are you optimizing for models or interfaces?

What tools are you using to track your actual AI search visibility?

Any thoughts 👇
#GEO #AISearch #GenerativeEngineOptimization

[Klaus-M. Schremser @webcms]

🚨 Hot take: "LLM SEO" is misleading marketers into optimizing for the wrong thing.

Your customers don't use raw LLMs. They use ChatGPT, Perplexity, Google AI Overviews.

There's a HUGE difference.

Thread 🧵 👇

[Klaus-M. Schremser @webcms]

6/7

This shift changes everything:

Content strategy
Measurement approach
Optimization tactics
Success metrics

We're not just doing "SEO for AI" - we're creating a entirely new discipline.

[Klaus-M. Schremser @webcms]

5/7

So what should GEO experts focus on instead?

🎯 Interface optimization > Model optimization
🎯 Real user experience > API performance
🎯 AI search monitoring > LLM monitoring

The future isn't about the engine - it's about the entire car.

[Klaus-M. Schremser @webcms]

4/7
Think about it:

❌ Google's "AI Overviews" ≠ Raw Gemini ❌ ChatGPT search ≠ Pure GPT-4 ❌ Perplexity results ≠ Base LLM output

Each adds layers of real-time data, personalization, and UX decisions that change everything.

[Klaus-M. Schremser @webcms]

3/7
This is why LLM monitoring tools often miss the mark for marketers.

They track model outputs, but your brand might appear completely differently in the actual interface your customers see.

Even @perplexity_ai admits API vs UI outputs differ in their FAQ 👀

[Klaus-M. Schremser @webcms]

2/7
Here's what most people don't realize:
When you search on ChatGPT, you're NOT talking to just an LLM.
You're interacting with:

LLM + Web Search + Personalization + UI logic

API outputs ≠ User experience

[Klaus-M. Schremser @webcms]

https://t.co/iniuRq0jvI

[Klaus-M. Schremser @webcms]

"𝗚𝗼𝗼𝗱𝗯𝘆𝗲 𝗦𝗘𝗢, 𝗛𝗲𝗹𝗹𝗼 𝗔𝗜: 𝗛𝗼𝘄 𝗔𝗜 𝗦𝗲𝗮𝗿𝗰𝗵 𝗶𝘀 𝗥𝗲𝘄𝗿𝗶𝘁𝗶𝗻𝗴 𝘁𝗵𝗲 𝗥𝘂𝗹𝗲𝘀 𝗼𝗳 𝗕𝗿𝗮𝗻𝗱 𝗗𝗶𝘀𝗰𝗼𝘃𝗲𝗿𝘆"

Ragna Ghoreishi and I had a wonderful chat about the new rules of brand discovery in the AI search era.

[Klaus-M. Schremser @webcms]

She as a CX and CS specialist and I, as a 𝚘̶𝚕̶𝚍̶ experienced digital marketer, were discussing about how brands have to change to adapt to the new 𝚂̶𝙴̶𝙾̶ GEO game. It was inspiring to be at her Transformative brews podcast.