Don

Managing Director -

[Don @webdevdons_com]

The best installer in town: 1 job a month.

The "cowboy" down the road: 60.

Not because he's best at the thing. Because he's best at getting ATTENTION.

Nobody hires the installer they never found.

Full episode: https://t.co/dbYzhkydTy

[Don @webdevdons_com]

Backlinks in one minute:

100 websites target "solar panels Manchester". In the AI era, all 100 are technically perfect.

So how does Google pick #1? What links to them.

~80% of the ranking decision is your backlink profile.

Full episode: https://t.co/dbYzhkydTy

[Don @webdevdons_com]

Five HMO enquiries came in from the website.

Ryan at Sola UK closed every single one.

Alex, off the catch-up call: "I've not seen service delivery like this."

Leads are half the machine. What you do when the phone rings is the other half.

Full episode: https://t.co/dbYzhkydTy

[Don @webdevdons_com]

36 reviews vs 2,400.

We outranked them.

Midland Solar, month 3, above one of the largest nationals in the country.

Reviews are a factor. They are not the deciding factor.

Full episode: https://t.co/dbYzhkydTy

[Don @webdevdons_com]

Commercial solar enquiries from organic search. Worth £50k-£500k each.

Residential job: £7k. Commercial: up to £500k. One commercial enquiry = 70 residential.

Tom from YEERS gets them weekly. Inbound. No tendering.

Press play.

[Don @webdevdons_com]

"It was a no-brainer to sign up."

We showed Tom the data before he paid a penny. The gap. The plan. The track record.

Then: zero to 42 form subs a month in 3 months.

The best sales pitch is a track record. Press play.

[Don @webdevdons_com]

50 leads a month. From Google. No ads.

Tom from YEERS says it on camera.

December: zero. March: 50 a month.

Commercial solar enquiries worth £50k-£500k per job.

50 of those a month changes a business. Press play.

[Don @webdevdons_com]

County keywords are ego keywords.

Rank #1 for the county: ~15 leads/month.

Five village pages at 5-6 leads each: more leads, higher order value, less competition.

The trophy keyword is not the money keyword.

Full episode: https://t.co/dbYzhkydTy

[Don @webdevdons_com]

"Brilliant service. Leads within weeks."

Tom from YEERS. Zero organic presence in December. 42 form subs/month by March.

Not 6-12 months. Weeks.

Get the foundation right and Google responds fast. Press play.

[Don @webdevdons_com]

Google Keyword Planner: zero traffic.

Reality: 3 leads in a month, worth £4M+.

Solar panels for farms, Pembrokeshire. One location page.

Keyword tools are blind to commercial search. The only way to know is to test.

Full episode: https://t.co/dbYzhkydTy

[Don @webdevdons_com]

My first website was a finance blog. I was 14.

By 15 it was making a grand a month.

People think "doing SEO since 14" is a line. It's eleven years of ranking sites before SEO Dons existed.

Full episode: https://t.co/dbYzhkydTy

[Don @webdevdons_com]

One page. 7-8 leads a month.

We call them money pages. 2,500 words of unique local content — planning restrictions, shading, DNO times, postcodes.

Not a template. Researched per location.

And it's one page out of a hundred.

Full episode: https://t.co/dbYzhkydTy

[Don @webdevdons_com]

Quarter of a million a year.

Now a quarter of a million a quarter.

Midland Solar's ECO4 funding dried up. By month three: 20 enquiries a week from organic search.

£1M annual run rate. Zero ad spend.

Full episode: https://t.co/dbYzhkydTy

[Don @webdevdons_com]

"The website is probably closer to 80, 90% quality."

Facebook ads: 60% quality.
Google organic: 80-90%.

Matt from Lumos Energy on camera explaining why.

"They've seen we're local. They know what they want."

Intent > interruption. Every time. Press play.

[Don @webdevdons_com]

Volume is easy. Quality is everything.

Myles closed 8 jobs in 2 days. Not quotes. Closed jobs. Ready to buy before they called.

133 form subs. £250k turnover. Not tyre-kickers.

Your sales team is not the problem. Your lead source is. Press play.

[Don @webdevdons_com]

He is hiring. Because of Google.

Not ads. Not referrals. Google is sending more work than he can handle.

12 months ago — no work.
Now — 277 deals. Hiring staff. £250k turnover from SEO.

The best marketing forces you to hire. Press play.

[Don @webdevdons_com]

£250,000 turnover. From Google. One solar company.

Not a projection. Myles from Midland Solar on camera saying the number.

12 months ago he nearly lost his business. Now £250k from SEO alone.

277 deals. 133 form subs in one month. Plus 30% from calls and emails.

Press play.

[Don @webdevdons_com]

"They ring us now."

Four words. The entire shift.

Used to chase leads. Cold call. Beg for work.

Now: 277 deals in the pipeline. 133 form subs in one month. £250k turnover from SEO.

They ring him. Press play.

[Don @webdevdons_com]

79 reviews. £1m monthly revenue. #1 on Google for "solar panels essex."

Search it in incognito — B Solar Energy sits above every Essex installer.

500 domestic installs in their first year with us.

Reviews aren't the ranking factor. Foundations are.

[Don @webdevdons_com]

112 deals. One pipeline. On camera.

Real CRM. Real names. Real quote values. £12k, £15k, £16k, £21k.

Then he went on holiday. Came back to 75 more enquiries.

4 years with old agency — barely a lead.
4 months with us — this.

You cannot fake a CRM on camera.