After 5 years of trying different business ideas, one thing is clear: Selling is hard, whether itโs a cheap product or a premium service. Same hustle, same headache. So why not sell premium?
Take a downpayment, and the creativity will follow. Sometimes we overthink, and have a serious imposter syndrome, imagining we don't have anything useful to offer. Most likely they don't know what is in your head. Get unstuck and start today.
Learning a new term today - Value marketing. Offering value, and at the same time, ask for something. Most of the time, we give value without an ask, or marketing without giving value. #thefutur
"Success is largely the failures you avoid.
Health is the injuries you don't sustain.
Wealth is the purchases you don't make.
Happiness is the objects you don't desire.
Peace of mind is the arguments you don't engage.
Avoid the bad to protect the good."
.... James Clear
The people closest to you are your harshest critiques because they know your weaknesses. They have seen your failures and inadequacies. Don't wait for them to see things your way. Forge ahead with your goals
Reminding myself it is not timing the market, but time in the market. Because today I got a confirmed business from one of my past campaigns, over 3 months later....!
When you enjoy doing something, it gets hard to quote for it, cos there's a guilt feeling you get charging people to do what you love and easy for you. You find yourself charging much lower, then end up resenting the customer when they bargain even lower.
When you charge a client a rate that is toooo low, don't expect them to "understand" when you give them substandard services. Either you come up with a non-negotiable exchange in return for the cheap rate, eg, reviews, or you charge them what is standard.
Create an offer that addresses your niche client's issues. Let it bring them from the problem they have to the solution you have created for them. Every ad is a problem solver.
How do I get more clients? How do I get more people to know about my work? Go after opportunities to be wanted, so that you can choose your clients. Generate demand for what you do. Increase your awareness.