Oscar Ball

2m+ in client results @19 | Summit Scaling | Book an offer audit call below

[Oscar Ball @webinarfunnels]

Would you like $223,315 to spawn into your account?

I bet u would.

and I bet my client who just made $223,315 last month does as well

I'd say it was hard but it really came down to running these three simple funnels:

FUNNEL #1: The Free Discord Community

the reason we run this for 90% of our clients

is because it gives us OWNERSHIP of leads who'd otherwise scroll past and never come back

we're literally turning the "needs convincing" crowd into ready-to-buy buyers while they're hanging out in our community.

set it up once → it runs forever → constant lead flow → setters dialing → closers closing → $223k BOOM

FUNNEL #2: The Monthly Webinar

every big guru runs webinars for one very specific reason,

They're free cash, Laydown for your closers

Different mechanism causes new potential buyers to enter the funnel which isbjow

we collected $101,000 from ONE webinar in 7 days

how?

send traffic to simple registration page

then they hit the confirmation page and enter our "brainwash sequence":

- 12 emails over 7-8 days

- WhatsApp group with personalized videos from the offer owner

- Social proof drops

result?

55% show-up rate. Average watch time: 1.5 hours.

they're literally consuming 90+ minutes of us installing beliefs into their brain.

OF COURSE we convert at 20%

FUNNEL #3: The VSL Call Funnel

we sell high-ticket so we MUST pre-qualify leads before they hit the sales team.

the VSL does the heavy lifting:

- Pre-educates prospects
- Filters serious buyers from tire-kickers
- Pre-handles objections
- Primes them for action

After the VSL:

- Simple form (financial qualifier)
- Case studies (relatability = trust)
- More client results (undeniable competence)

Then the confirmation page:

Pattern interrupt headline: "You're not done yet"

Short video that does 5 things:

→ Confirms their action
→ Affirms their decision
→ Tells them we'll help with research
→ Addresses worst-case scenarios
→ Gives urgent reasons to show up

Simple if u really think about it right?

[Oscar Ball @webinarfunnels]

Nice little 10k day on one of our client offers

Info is too easy when you have a team that consistently executes day after day

[Oscar Ball @webinarfunnels]

@scalewebinars Fire concept

[Oscar Ball @webinarfunnels]

@DivanArnoldi OF management

[Oscar Ball @webinarfunnels]

2 client sales calls before 9am…

Money Monday doesn't exist here

[Oscar Ball @webinarfunnels]

Imo Bali is shit prove me wrong lol

[Oscar Ball @webinarfunnels]

We just onboarded an offer doing $100k a month

It should be doing that in a week

Here's the screenshot from the day we walked in

$116k last month. Down 11.5% on the one before it. And this is a pure organic offer with no paid traffic anywhere near it

They came to us stuck. Good numbers, going backwards

That's not a market problem. That's an organic call funnel hitting its ceiling

The call funnel is where most high ticket offers go to stall. Three reasons

The margin is thin. You're paying closers to work leads one at a time, and half the calendar no-shows

It doesn't scale. More revenue means more calls, more setters, more hours. The model fights you the whole way up

And you can't put paid behind it. Cold traffic into a booking link burns cash. So you stay stuck on organic, capped by reach and time

That's why the number was slipping. Not demand. The mechanism

So we pulled the call funnel out and put a webinar in its place

Here's how the month becomes a week

A call funnel sells one person at a time. A webinar sells the whole room at once. Same offer, same pitch, delivered to everyone in one sitting

Paid traffic fills that room on demand. We stop waiting on organic reach and start buying it. Cold shows to bring new buyers in, warm retargeting shows to pull back everyone who already touched the offer, cheaper

Then we run it. Once a week, then twice, plus a warm show to the list every month

Each show is its own sales event. Stack them on paid fuel and the number that used to take thirty days lands in seven

Nothing about the offer changes. Same price. Same promise. Same audience. We just changed how it gets sold

[Oscar Ball @webinarfunnels]

@scalewebinars Until I spam you saying our BM as been hacked 😂

[Oscar Ball @webinarfunnels]

When it rains it FUCKING POURS

[Alex @scalewebinars]

If someone put a GUN to my head and told me to SCALE an info offer from $50k/m to multiple 6 figs, here's exactly what I'd do:

> don't touch organic, leave it running as is

> analyse 50-100 sales calls with claude and find the patterns in people piffing on the offer

> optimize the offer for cold traffic (organic buys your offer because of YOU, cold traffic buys the offer itself)

> ideate 25 creatives based on what's been working on organic + the ad library + sales call analysis

> build out the webby infrastructure (presentation, landing pages, show rate systems, back end)

> plug you into our tracking systems so you know which ad generates CASH, not just leads

> run congruent webinar promo across emails, ig stories and free communities (position it as "something i've never done before" to build hype)

> spend $3k on the first webby

> retarget the DNA + DNB segments with emails + ads

> bring in setters + closers to recoup 30% of the cash post-webby

> introduce 10 creative variations of each winner from the first webinar

> introduce an order bump to liquidate 10-20% of ad spend

> introduce hammer-them + reminder campaigns to push show rate past 30% on cold

> scale the shit out of the funnel

> get you past $100k/m in 30-60 days

simple

[Alex @scalewebinars]

the content agency you're paying $4k/m for is going to hate this

but there's no reason you shouldn't be able to rip 5 reels a day in 60-120 minutes after reading this:

because viral reels, good ads, or any messaging that works all comes down to structure

the format + copy structure is doing 90% of the work, and the topic is mostly irrelevant

so here's what you do:

build a list of banger accounts outside your vertical that post reels

outside your vertical because you don't wanna monkey-see monkey-do your competitors

then check all of them once a day, steal their best formats and structures, and rebuild them into your own content

it's the most retarded way to come up with winning content and it works every time

stop trying to invent. just find what's already working and make it yours

[Oscar Ball @webinarfunnels]

Niching down is allowing my business partner and me to scale 10x

Mass appeal does not work today. By trying to appeal to everyone, you end up appealing to no one

The same thing can be said for offer owners and who they are targeting

Target everyone, you target no one

But when you target a very specific group of people who need a very specific outcome, you create a conversion

Combine that with a mechanism like webinars and people who know how to run them (us)

You create an info product that is consistently scaling by 10x, just like we are right now

[Oscar Ball @webinarfunnels]

Musicians don’t make money selling music.

The album barely pays. The money is the tour. One room, one night, thousands of people paying to be there at once.

Most offer owners are stuck at $30-40k a month for the same reason a broke musician is. They keep dropping singles and never book a show.

Organic will take you to 30k. Then it holds you there.

It caps on two things you can’t scale. Reach and time. You can only post so much, and only so many people ever see it.
Five reels a day into a link in bio has a ceiling, and you hit it fast.

So you work harder every month for the same number. And the day you stop posting, cash collected drops with you. That’s not an offer. That’s a job you built for yourself.

Paid traffic and a webinar are the tour.
Ads mean you buy the reach instead of grinding for it one post at a time. Find the angle that works once, then run it for months while you test around it. You stop being a full-time content creator just to keep the lights on.

A webinar means you sell one to many. Fill a room, pitch once, ascend them on the back end. One show can do what a thousand DMs never will.

That’s the line between a creator making a bit of money and an offer that runs without you in every conversation.

Filling the room is only half of it. Four things decide how big the number gets.

Messaging that says the same thing from the ad to the reg page to the pitch.

Spend you actually push once the numbers hold instead of protecting a pretty ROAS.
A VIP upsell that pays your ad bill back before the webinar even starts.
Reps who close what the room hands them.

Use organic to fund the ad spend. Then let paid and webinars make the money organic was never built to make.

The ceiling was never how hard you worked. It was the model you were working inside.

#runmorewebinars

[Oscar Ball @webinarfunnels]

Every single spike is when we run webbys for clients 😭

Cortisol maxing because we hold ourselves to such a high standard every Sunday on every webinar we run

[Oscar Ball @webinarfunnels]

If BTC was pumping as hard as our clients' offers right now I would be a very rich man

In the meantime, I will just keep scaling webinars and running info offers to a consistent 100k+/months at 4-5x roas consistently

[Oscar Ball @webinarfunnels]

You know you're cooking on webinars when the chat is saying shit like this.

We are slowly but surely taking over the space and running up multiple offers to 6-figure months using webinars.

If you want to learn how we do it from A-Z.

Book a call in my bio

[Oscar Ball @webinarfunnels]

The opportunity is not getting any smaller anytime soon

My biz partner and I have seen it firsthand; it's why we transitioned from focusing on VSL call funnels to paid cold traffic webinars for all of our clients

Run more webinars

[Alex @scalewebinars]

not enough people realize what kind of opportunity window we're in with info right now

ANYONE, and i mean ANYONE, can run an info offer up to $100k/m in a few months

we've done it twice already

and we're about to do it a 3rd time with a remote sales offer we own and started from literal zero 3 months ago

if you've got any sort of skill and you're charismatic on camera there's zero reason you shouldn't be doing multiple 6 figs a month off info

[Alex @scalewebinars]

not enough people realize what kind of opportunity window we're in with info right now

ANYONE, and i mean ANYONE, can run an info offer up to $100k/m in a few months

we've done it twice already

and we're about to do it a 3rd time with a remote sales offer we own and started from literal zero 3 months ago

if you've got any sort of skill and you're charismatic on camera there's zero reason you shouldn't be doing multiple 6 figs a month off info

[Oscar Ball @webinarfunnels]

Hot take, but I feel like Base 44 will be nonexistent in the next 90 days.

Just like 90% of trends I have seen with Inside of the info space the last 2 years.

Moral of the story is everything comes and goes then comes back again. Funnel, offers, niches I can go on and on

What stays is a robust skillset that is consistently adapting and improving to the market

That's what you need if you want to win in the info space

[Oscar Ball @webinarfunnels]

$30 - $40k/month is where most info offers scale to. Then they sit there.

Not because you stopped working. Because the thing that got you to 30k is the same thing capping you at it.

You hit that number on organic and DMs. Posting daily, closing one person at a time, running on your own energy. It works. Then the number stops moving no matter how much you post.

Organic caps you on two things you can't scale. Your reach and your time.

You can only post so much. Only so many people ever see it. And every sale still runs through a conversation you have to be in.

So you work harder every month for the same number. Stop posting and cash collected drops the same week.
You built yourself a job instead of an offer that scales. That's a structure problem, and no amount of extra hours fixes it.

Paid traffic and webinars fix both at once.

Ads mean you buy reach instead of earning it one post at a time. Find the winning angle once and run it for months while you test variations around it. No more being a full-time content creator just to keep the lights on.

A webinar means you sell one-to-many. One pitch, one room, hundreds of people at once. The DMs can't touch that.
That's the gap between a creator making a bit of money and a business that runs without you in every conversation.

From there the number moves on four things. Messaging dialled from the ad, to the reg page and the post regitration page and emails

A VIP upsell that liqueadtes 20-50% of your adspend back before the masterclass even starts.

Ontop of reps who close what the webinar hands them.

Use organic to fund the ad spend. Then use paid and webinars to make the money organic was never built to make.

The ceiling was never your effort. It was your model.

We're about to get a client their $1m Whop plaque running this exact structure