@elliotkovac28@elliotkovac28 For a boutique agency, I don't think their clients are going to be calling Accenture, nor will they return their call. π
However, AI will definitely force lots of agencies to change what value they provide. In many cases, it may be to teach them how to use AI!
@CarlStainthorp2@ecom_cork A penny not invested, is a penny loss to inflationβ¦ unless itβs an actual physical penny which then might be valuable in 100 years since they stopped making pennies.
@andrewjfaris@alexmcea Best trick: tag the email (profile) with the UTM that acquired it - you now can contextually cohort it years into the future.
Itβs always fun to see the LTV over 2+ years and know exactly what medium, source or campaign drove it initially.