Resh Sidhu

VP, Creative at Adobe | TEDx Speaker | Adweek Creative 100

[Resh Sidhu @webkitten]

June 4. New York. 99U. One debate. Three perspectives on what creativity actually means right now. 🧵 @Adobe

[Resh Sidhu @webkitten]

@Adobe I'm moderating. The question I'm bringing: it's never been easier to make things. Which means it's never been harder to make something that actually matters. See you there. @Adobe #99U #CreativeLeadership

[Resh Sidhu @webkitten]

June 4. New York. 99U. One debate. Three perspectives on what creativity actually means right now. 🧵 @Adobe

[Resh Sidhu @webkitten]

@Adobe Stefan Sagmeister. Rolling Stones. HBO. Guggenheim. Opted out entirely. One good thing, made well, over a year. AI only for what wasn't possible before. Not what's just cheaper.

[Resh Sidhu @webkitten]

'Akira' Creator Opens a New Animation Studio With a Website Teasing His Long-Awaited Next Film https://t.co/PYGKriM5BJ

[Resh Sidhu @webkitten]

@rubenhassid Great tips!

[Ruben Hassid @rubenhassid]

Prompting is dead.

Here's what to actually do instead (in one image):

1. Download the Claude desktop app (free).
2. Create a folder names "Claude Cowork".
3. Create 3 subfolders: about-me, output, templates
4. In about-me, create 3 .md files: about-me, anti-ai-writing-style, my-company.
5. Fill them with your tone, rules & non-negotiables.
6. Download my files (for free) here https://t.co/psB7XxAv8w
7. Don't pay anything. Reply to the welcome email.
8. Open Notion link → .md files folder → download.
9. Go to Claude app → Cowork. Select your folder.
10. Go to Settings → Cowork → Global Instructions.
11. Type: "Always read about-me first."
12. Now write 1-line prompt. It already knows you.

By the way, here's the red flags to know you're still prompting like it's 2025:

1. Your prompts are 500 words. Cowork needs 5.
2. You re-upload the files. They auto-load now.
3. "Act as a copywriter…" Stop. Claude needs files.
4. You created Projects. Cowork is one folder
5. No anti-AI file. So Claude sounds like Claude.
6. You re-explain your tone. Put it in a .md once.
7. Your outputs sound generic. Lack of context.
8. You blame Claude. The problem is missing files.
9. You copy prompts. They don't know your voice.
10. You think "prompting" is a skill. It's already over.
11. You never tried Cowork. The biggest feature.
12. You're still in chat. The top 1% are operating.
13. You never read this: https://t.co/LyV7fegv4c

People still type 500-word prompts in 2026.

You want to help your network upgrade?
♻️ Repost this so they finally try Cowork.

[Resh Sidhu @webkitten]

Using AI to raise the bar or lower the cost — that's a leadership decision, not a technology one. The future belongs to those who refuse to let convenience replace conviction. #CreativeLeadership #AdobeCreative

[Resh Sidhu @webkitten]

The crisis facing creative studios isn't AI. It's standards. 🧵

[Resh Sidhu @webkitten]

The studios that win aren't building the fastest pipelines. They're protecting the one thing AI can't replicate: a real point of view.

[Resh Sidhu @webkitten]

I’m stepping into a new role VP, Creative at @Adobe .

We’re entering a new era of creativity.

It’s never been easier to make things.
Which means it’s never been harder to make something that actually matters.
The industry is still chasing more.
More content. More speed. More noise. More AI.

But more isn’t the answer.
Better is.
Come build with me.

[Resh Sidhu @webkitten]

After four unforgettable years, I’m saying goodbye to @Snap.

No playbook, just ridiculous ambition: hundreds of AR launches, 80+ talks, 60+ first-of-their-kind experiences. We took Spectacles from experiment to category and proved tech + craft can really coexist.

Thank you Team Snap. On to the next chapter with a heart that will always be a little yellow. 💛

[Resh Sidhu @webkitten]

Basquiat’s Heads Get a Museum Show https://t.co/uNkdF0wAZU

[Resh Sidhu @webkitten]

Art Basel Just Wrapped Up Its Inaugural Edition In Qatar https://t.co/FPLTJf5qsE

[Resh Sidhu @webkitten]

Speaking at @websummitqatar in Doha on @Snapchat , #AR, #AI, #Specs, and what’s next for computing alongside global keynote voices shaping culture, tech, and impact.

The next era of computing won’t live in your pocket.
It will live with you.

if you’re in Doha, come say hello. 🚀

[Snap Inc. @Snap]

Introducing Specs Inc. Today, we’re establishing Specs Inc. as a distinct subsidiary within Snap Inc. Built to make computing more human, Specs blend digital experiences with the real world. Want to help build what’s next? We’re hiring.

Learn more: https://t.co/QL00b769HN

[Snap Inc. @Snap]

If 2026 is the new 2016 …
Consider this the biggest #ThrowbackThursday yet.

[Resh Sidhu @webkitten]

At my @CES panel on #AI wearables, the takeaway was simple:

The breakthrough isn’t smarter AI. It’s computing that understands the world around you — and knows when to stay quiet.

That’s the future we’re building with Specs.
@Spectacles #CES2026 #Specs #Wearables #CreativeTech #AI #womenintech

[Resh Sidhu @webkitten]

@CES this year felt less about launches and more about direction.

Smart glasses, AI, commerce, and culture all pointed toward tech that supports real life instead of interrupting it.

With @Spectacles, the shift is clear: computing that understands context. Fewer screens. More presence.
#CES2026 #Specs #Wearables #AI