Weeknight Review

Data for leaders obsessed with tomorrow.

[Weeknight Review @weeknightreview]

Read more: https://t.co/ZgwkUYzyrA

[Weeknight Review @weeknightreview]

Lemonade is the new moonshine.

Surging citrus-based RTD flavors means your RTD portfolio should be ready for more diversity in 26Q3.

[Weeknight Review @weeknightreview]

Read more: https://t.co/g5iWTHIzhb

[Weeknight Review @weeknightreview]

Rum's 2026 COLA filings are 10% below average and everyone's calling it a slowdown.

It's not.

Producers are just repricing against a supply chain that completely reorganized over six months.

Rum is officially entering its premiumization arc.

[Weeknight Review @weeknightreview]

Is the bull run coming to an end for tequila?

Michigan's recent prices show a MASSIVE drop for the Mexican spirit.

[Weeknight Review @weeknightreview]

Is the bull run coming to an end for tequila?

Michigan's recent prices show a MASSIVE drop for the Mexican spirit.

[Weeknight Review @weeknightreview]

🍷This week in TTB COLA filings:

[Weeknight Review @weeknightreview]

📈 YTD filings are down 30.2% from last year.

YTD 2025: 16,089
YTD 2026: 12,353

Nearly every category is down with one notable exception:

Apple Based Flavored Wine

[Weeknight Review @weeknightreview]

🍷This week in TTB COLA filings:

[Weeknight Review @weeknightreview]

🐣 There were 34 new permits used this week.

Nearly 70% of filings were wine or beer.