Tessa

3D Artist at @mightybeargames

[Ben @cocolitron]

Most AI content tools can generate a post. Very few can look at a brand's Instagram, understand what's actually performing, and build a week of content around it - in the brand's voice, with the right hooks for their audience.

On Monday, Simon Davis and I are putting SecretSauce to the test on Graza's account. Live.

Graza has a brand identity that's impossible to fake. If SecretSauce can plan a full week of content and stay true to that personality, it proves something about what the Brand Brain can actually do. If it falls short ... you'll see that in real time.

Everyone who joins gets 100 free credits to try it on their own brand after!

RSVP: https://t.co/7g9EvhFSgS

[Simon Davis @simon_davis]

We just shipped a feature that plans an entire Instagram strategy leveraging your page’s real data. On Monday, Benjamin Chevalier and I are testing it on Graza's Instagram account. Live.

Graza has one of the sharpest brand identities in F&B. If SecretSauce can nail their tone and plan a week of content that actually feels like Graza, it works.

We're not prepping anything ahead of time. We'll analyse what's working on their page, generate the content plan, write the captions, and produce the videos. All in one session.

Everyone who joins gets 100 free credits. Show up, steal the workflow, and try it yourself.

RSVP: https://t.co/MWu5oCrxQC

[Simon Davis @simon_davis]

Watch what happens when AI actually knows your brand... 
Comment SAUCE, and I'll send you the link to try it.

[Ben @cocolitron]

A client asked for a feature this week and we moved it up the roadmap. Here's what made that an easy call.

They wanted a video ad replicator - something that could analyse existing video content, identify silences and unclear parts, and clean them up automatically. We'd been thinking about it but hadn't prioritised it.

Then we looked at what we'd already built. The image replicator was working.

The underlying capability - analysing content to understand what's working and generating variations - was already there for images.

Video was the natural next step, not a new direction.

When a user request fits cleanly into something you're already building, that's not a pivot. It's confirmation.

Check out the feature on @trysecretsauce:
https://t.co/DiRahpRDTN

[Ben @cocolitron]

We tested SecretSauce on 3 languages this week that we haven't formally built for.

The test: take a real campaign asset, adapt it into Indonesian, Vietnamese, and Thai - correct fonts, correct copy language, artist name and logo unchanged. Two aspect ratios each.

It worked. The agent used asset cards with font references and language rules to know what to change and what to leave alone. It didn't need to be told explicitly, it inferred the rules from the card.

What it tells us about the product: the asset card system is more powerful than we built it to be. Users can encode rules we didn't anticipate, and the agent honours them.

This week showed us the platform is working in ways that go further than we originally designed for.

[Simon Davis @simon_davis]

We added a step to our onboarding that tells some users to leave.

If you don't have a website, a brand, and a business - SecretSauce will ask you to come back when you do.

This was an uncomfortable decision to make.

Every instinct says: keep users in the funnel, don't create friction, optimise for signups.

But we were watching the data: 73% of users who were abandoning weren't a fit for the product. They were using it as a general image generator, uploading selfies, asking for content with no context.

Letting those users through isn't just wasted credits. It's wasted onboarding, wasted support, and a worse experience for the users who are actually a fit.

The product works best when there's a real brand (or the intention to create one) behind it. Onboarding should reflect that, not hide it.

[Simon Davis @simon_davis]

The KitKat Heist became the biggest brand moment of 2026. Watch me and @cocolitron try to jump on trend live.

Every brand that nailed the KitKat response did the same thing. They moved fast and stayed completely on brand. Like this absolutely unhinged RyanAir post.

So Ben and I are hosting an emergency livestream tomorrow to show you how to jump on a viral moment in minutes - and actually look like your brand while you do it.

Stay tuned for some weird results.

📅 Friday, April 9
⏰ 9am ET / 9pm SGT

Add to your calendar here: https://t.co/7p38p3fqCm

[Simon Davis @simon_davis]

Turns out most AI content tools are just like Chad. Can’t remember a thing about you.

We built SecretSauce to fix that. So you can create on-brand content every time.

Sign up to one-shot your business’s images, videos, product photography, ad creative, and campaign visuals.

SecretSauce is in Open Beta today: https://t.co/9IpmYwQzTD

[Ben @cocolitron]

This Thursday I'm going live on YouTube with @simon_davis and doing something I probably shouldn't.

I'm taking Liquid Death - one of the most distinctive brands out there - and feeding it into @trysecretsauce using only publicly available assets.

Then I'll try to build a full campaign from it in real time.

No safety net or do-overs. Just me, the product, and a brand that would absolutely roast us if we get it wrong.

Wish me luck.

Add to your cal and watch us live: https://t.co/svhVjc5Kds

[Simon Davis @simon_davis]

We're running a free workshop in Singapore on 8 April and you should come.

Two hours, snacks on us. You'll leave with a week's worth of content for your business built in the session using @trysecretsauce. No homework, no slides, no sales pitch. We just make things.

25 spots. RSVP here: https://t.co/vfJn4VjHd7

[wearemighty @wearemightyai]

We'll help you make a week of content for your business using SecretSauce AI in one afternoon.

25 spots only. Food and drinks on us.

RSVP here: https://t.co/kYZla38XZS

📅 8 April, 2026
🕐 2pm - 4pm
📍 Ayer Rajah, Singapore

[Simon Davis @simon_davis]

Receiving messages like this every day from people building their independent businesses is what gets me fired up and excited for what we're building with @trysecretsauce

[Simon Davis @simon_davis]

We need someone who's online more than they probably should be. Part-time, fully remote, open to anyone anywhere in the world.

Someone who knows how algorithms work, what earns attention, and how to show up on camera without needing a script or a pep talk. You'll build our channels from scratch across Instagram, TikTok, and LinkedIn, and you'll use SecretSauce to do it.

That last part matters. We're not looking for someone who'll treat AI as a shortcut. We want someone who sees it as a creative tool and gets genuinely excited about that.

If you've grown accounts before and have the numbers to show for it, we want to hear from you.

Grab your portfolio and links to accounts you've built and send them over. here: https://t.co/PEOdvJQRSp

[Simon Davis @simon_davis]

social media is my passion. plz fix. apply now.

[Simon Davis @simon_davis]

So excited to finally introduce @trysecretsauce to the world. We were our own first customer, a game studio that needed millions of assets that matched our game world without looking generic. Nothing out there could do it, so we built it ourselves. Now we're 100% focused on bringing it to everyone else.

Read about us in Forbes. Link below ⬇️

[Simon Davis @simon_davis]

Join the waitlist at https://t.co/fPZwyMmveM

[Ben @cocolitron]

We were our own first customer.
After years shipping hundreds of titles, we knew the pain of producing great brand-consistent creatives at scale. Trailers, statics, marketing, comms, every format, every platform.
Nothing solved it well enough, so we built our own.
For years, partners have been asking us to share our secret sauce.
We've finally done that. We are bringing it to everyone else and we called it... SecretSauce !
Read more about @trysecretsauce in Forbes (link in comments).

[Gifts.Fun @giftsdotfun]

New look ✅
Crossy Goat ✅
More ways to score ✅
More FUN ✅✅✅

New update just dropped. Go explore!

[enigmatic_e @8bit_e]

Final test of the year. Testing how well Kling Motion Control handles these scenarios, some turned out great, others not so much, but experimenting has been a lot of fun.

Hope you all have an amazing New Year’s celebration, and thank you for following me on this wild journey and for all the support. Be safe out there. 🎉

[Gifts.Fun @giftsdotfun]

Happy New Year! 🥂

Here’s to a year full of FUN. Let’s make 2026 unforgettable! 🎁