Western Media Group

One of the largest independent media marketing firms • All screens + targets for #media buyers #programmatic #TV #Radio #OOH #digitalaudio [phone]

[Western Media Group @westernmedia]

Part 3 of WMG’s Canadian Podcast Advertising Guide is now available on #Medium. We go over the targeting capabilities & tips for starting in podcast advertising!

Read full story here:
https://t.co/adZsNXCrG0

#Podcast #DigitalMarketing #DigitalAudio #CanadianMarketing #Blog

[Western Media Group @westernmedia]

Part 2 of WMG's Canadian Podcast Advertising Guide is now live! We go over the various types of Podcast ads & best practices for podcast advertising!

Read Story Here:
https://t.co/Z9kOEndr0m

#Podcast #DigitalMarketing #DigitalAudio #Audio #Advertising #Canada #Blog #Medium

[Western Media Group @westernmedia]

Want to learn more about how to reach your audience at every touch point? WMG has created a guide to Canadian Podcast Advertising!

Read the first part here:
https://t.co/d1c8zuramH

#Podcast #PodcastAdvertising #DigitalAudio #Advertising #WMG #YourMediaSolution #Blog #Medium

[Western Media Group @westernmedia]

A new study by Kantar found that marketers believe ‘multimedia’ is the biggest driver of brand profit followed by brand versus performance strategies. They place target audience in third and creative quality fourth | via @MarketingWeekEd

https://t.co/axIyCtKhWP

[Western Media Group @westernmedia]

What aspects of your marketing budget will receive more funding in 2020?

Creative, "other" and "don't know" are the three areas where participants allocated more "post-covid." Other could be digital audio, connected TV, podcasting.

[Western Media Group @westernmedia]

There have been marked changes in podcast listening lately and digital audio consumption has risen. Here is a 15 minute update from Edison Research's Tom Webster | via @edisonresearch https://t.co/JVMAmYlsWm

[Western Media Group @westernmedia]

Advertising opportunities are available on this Canadian podcast. Call Jenny for details [phone] #agtech

[Databox @databoxHQ]

Which metrics should you include in a marketing report?

More than 60 marketing leaders weigh in on the most important ones to include and why: https://t.co/HjkicTwjuf

[Edison Research @edisonresearch]

#Podcast fans found another half hour to listen each week during Q2. @InsideRadio @webby2001 https://t.co/LOzlbI61qc

[The Drum @TheDrum]

Surprise: Consumers like data-driven experiences 👇 #ad @LiveRamp https://t.co/PoHBMNwrmL

[Western Media Group @westernmedia]

Despite the pandemic and anemic album sales, audio activity is well on its way to meeting or exceeding last year's growth of 15.6% | via @marketingcharts https://t.co/k90PJy5Fnb

[Western Media Group @westernmedia]

Zenith forecasts that slightly more than half of global ad spend this year will be digital | via @marketingcharts https://t.co/NuDC1lT3GA

[Western Media Group @westernmedia]

Accenture determined that TV advertising increases the effectiveness of digital media by 19%. Digital media advertising is more successful when combined with TV advertising [Download] | via @thinkTVca https://t.co/beiqmUxGVR

[Mossappeal @mossappeal]

Here's the link for @insiderintervws w/ @webby2001 : well worth the full 30 min if I do say so myself (if you like learning about the biz of #podcasting and #audio!) https://t.co/fLs895YsAn

[Western Media Group @westernmedia]

B2B CMOs expect to increase spending on digital channels in 2021 | via @MarketingCharts https://t.co/7jSdnmpk6V

[Western Media Group @westernmedia]

In late 2019, Vizio Inc. formed a new business unit to start selling some of the ads that appear while people are streaming movies, TV shows and digital videos on its screens. Now, a new league of TV manufacturers are vying for marketshare | via @WSJ https://t.co/vJ5ZVHQ91t

[Western Media Group @westernmedia]

On Instagram, there are barnyard animals (cows, pigs) that have large followings. Cut to Kellogg's (the cereal company) that has an alternative meat product called Incogmeato. Now there's an influencer campaign | via @Adweek https://t.co/K1FJCab5F9

[Western Media Group @westernmedia]

A primer on digital marketing KPIs and a peek at the RACE (Reach, Act, Convert, Engage) model | via @BrennerMichael

Marketing Insider Group https://t.co/7SqSrZ44u8

[Western Media Group @westernmedia]

A lot of great new data on search behaviour in this new study from @backlinko #seo https://t.co/rFNuAEcZwb

[Western Media Group @westernmedia]

How to identify questions & optimize your site for Q&A, FAQ & more | via @sejournal https://t.co/tuQpQ41N1k