Wilder Market

[Daniel Folkman @danielfolkman]

My favorite founders are the ones solving a problem that’s deeply personal to them. They’re the most relentless, resourceful, obsessed, and slightly unhinged (in the best possible way) kind of founder.

For the past couple of years, I’ve had a front-row seat to exactly that, in my own house, as @DanielleAxman has moved mountains to design, develop, build, and prepare to launch @wildermarket. She has completely reimagined the neighborhood market, rethinking nearly every part of the experience including:

1) An ingredient sourcing and vetting framework called The Wilder Standard, developed alongside a multidisciplinary network of independent experts in nutrition, food science, epidemiology, regenerative agriculture, environmental health, and food systems, including Ken Cook and the team at the Environmental Working Group,

2) A delicious culinary and beverage program developed by Grassfed Culture Hospitality, the Michelin-starred Miami group behind Los Félix and Krüs Kitchen, and

3) A founding investment from Major Food Group, the global leader in experiential hospitality, with the team joining as strategic advisors to bring operational depth and hospitality expertise to everything from the in-store experience to long-term growth.

It takes a village to build something of this caliber, and Wilder has one hell of a village. But more than that, it takes a clear and unrelenting vision to bring it all to life. This has been such a fun project to be part of and I couldn’t be more excited to see the doors open soon.

Read more in Forbes: https://t.co/S3mfP02CwI

[Alexis Ohanian 🗽 @alexisohanian]

Parents want to know what's actually in the food. Wilder's one of our newest 776 cos and I'm so happy they're starting here in South Florida — congrats on the launch @DanielleAxman! @FrancisSuarez you gotta come thru!!

https://t.co/UwvQmynsXr

[Wilder Market @wildermarket]

A letter from our founder.

[Danielle Axman @DanielleAxman]

Introducing, @wildermarket
After becoming a mom, I started thinking about food differently. I wanted to better understand what I was feeding my family because I knew how much it mattered. Continued in thread ↓

[Wilder Market @wildermarket]

Meet Wilder: a new neighborhood market where ingredient integrity, culinary excellence, and community come together. You’ll find thoughtfully sourced groceries, chef-driven prepared foods, a café, and everyday essentials, all under one roof.

Coming soon to Midtown Miami.