Will Bartlett

I sell information. Baby-maxxing. Sovereign. Building a fertility practice. The marketer behind your favorite dating and relationship coach.

[Will Bartlett @will_bartlett]

Nobody cares about what you have to say until they care about what you're doing

[Will Bartlett @will_bartlett]

This is an example of where you want to win not through legal means, but by social means. The law must follow culture; otherwise the culture will rebel against the law.

In short: rather than banning abortion, we should be spending the next 20 years trying to get the majority of people to think that it's evil.

[Will Bartlett @will_bartlett]

Client asked for the transcript from a call and I offered him the cis-script and got a blank stare and I will always think about this when I talk to him

[Will Bartlett @will_bartlett]

the best courses are bingeable AND worth consumong multiple times

[Will Bartlett @will_bartlett]

It is pineapple-Koolaid levels of tempting to hunt for new ways to make money or grow your business, but when I honestly assessed our performance last month, the answer was clear:

We could have just done more of what was already working. Missed 10 chances to send daily emails. 8 chances to post on Instagram. And that's assuming daily was the max for both of these (it isn't).

[Will Bartlett @will_bartlett]

@glennwrites1 For info-type businesses, selling your PDFs as skills is a no-brainer reposition.

Service-type businesses, I think it might hurt you. Makes more sense to have a PDF explaining how you used AI to get X results for Y client (stealth case study).

[Will Bartlett @will_bartlett]

Seeing a lot of people doing the equivalent of a going-out-of-business sale on their PDF-type offers because they know how hard it is going to be to charge for PDFs in the future.

[Will Bartlett @will_bartlett]

Trying to be smart has cost me more sales than pushing too hard.

Most leads respond better to the tension than to showing off. That great idea I just had? Holding it back for later. It will just confuse emotions now.

[Will Bartlett @will_bartlett]

@Pat_Stedman Women in integrated households will likely end up being the household administrator, their husband's business partner, or running a location-independent side business.

[Will Bartlett @will_bartlett]

Selling information is different from selling services or products. My performance got way better when I started taking generalized (but good) advice for business and adjusting it through this context.

[Will Bartlett @will_bartlett]

@SeeEffects You seem angry. I suggest checking your electrolytes.

[Will Bartlett @will_bartlett]

Reciprocity is fake.

Our sales skyrocketed when we stopped giving small samples of our solution to people who needed it, and instead agitated massively around the problem and left them hanging.

[Will Bartlett @will_bartlett]

You are confused.

A sample is a gift, and the principle of reciprocity would say that you would expect some sort of a positive action from the person in response.

In truth, most people get a small sample of a solution (or a hint of the solution), and then all the tension is gone.

They either want to try it themselves, or they've gotten enough of a dopamine hit and they're done.

[Will Bartlett @will_bartlett]

First off, this applies most when selling information, because the gap is in strategy, not execution.

In that case:

Benefits are about the solution but are not the solution.
Proof is about the solution but is not the solution.
Problem analysis is about you (a proxy for the solution), but is not the solution.
Relationship-building is about you again, but is not the solution.

[Will Bartlett @will_bartlett]

You said "already employed". That's like if the sale has already been made. I don't waste time after the sale has been made ranting more about the problem; I get into the solution. The difficulty is when a business does that too soon, it actually lowers the chances of a solution being enacted.

[Will Bartlett @will_bartlett]

@BowTiedAsset Talk about:
1. The problem
2. What's causing the problem
3. Why the problem is getting worse
4. Who is causing the problem
5. How you are contributing to the problem
6. Why this problem is the most important

[Will Bartlett @will_bartlett]

@Godgiven Yes but also about telling interesting stories.

Personal stories make people like and relate to you more. But a personal story won't get read if you're not a good storyteller.

News/anecdotes are more likely to be interesting but do nothing to bond the reader to you.

[Will Bartlett @will_bartlett]

!!!PSA!!!

"Tell more stories" doesn't mean that talking about your trip to the grocery store = instant sales.

If you're doing this, you're missing a few important pieces.

[Will Bartlett @will_bartlett]

Yes, and to raise them to this level, you often have to work on their identity more than giving them a solution.

The number of people who are capable of having their identity changed is a lot smaller than the number of people who you can tell about your solution.

This explains most of "success."

[Will Bartlett @will_bartlett]

@ABenjaminWolfe The point is more about human nature and how human nature prefers to obsess about the problem. Hearing about a solution either gives a dopamine release (leading to inaction) or people are simply uninterested because they would rather not solve their problem.

[Will Bartlett @will_bartlett]

Talk to a fat, broke, or lonely person about their problems and they can go all day.

But if you propose a solution, they lose interest.

I've noticed the same thing with leads. Giving people answers counterintuitively scares them off.

Answers kill tension.

[Will Bartlett @will_bartlett]

@BowTiedAsset I think you're misunderstanding.

It's more that people don't want to solve their problems.