Willful

Willful makes it easy to make a will online & it's more convenient and affordable than a lawyer. 2 out of 3 Canadians aged 30-45 don't have a will. Do you?

[Willful @WillfulWills]

Ontario's top regulator of legal professionals, the @LawSocietyLSO, just picked Willful as the first (and only) online will service to join their innovation program.

Read the press release 👉https://t.co/CXHTOrXfsN

[Willful @WillfulWills]

🏳️‍🌈 Happy Pride Month! We're proud to support and uplift the 2SLGBTQIA+ community, this month and every month.

Estate planning matters for everyone, and there are unique considerations for 2SLGBTQIA+ Canadians.

👉 https://t.co/vej39Xofw2

#PrideMonth #EstatePlanning #2SLGBTQIA

[Informed Perspectives @InformedOps]

Co-founder & CEO at @WillfulWills @erinbury shares how to manage summer camp expenses via @globeandmail

Bury's #InformedOps @ https://t.co/7zDARkps7b

https://t.co/ZiiFuuAlSO

[Informed Perspectives @InformedOps]

CEO @WillfulWills @erinbury shares how parents can save money and plan for the future in 2025 via @globeandmail

Bury's #InformedOps @ https://t.co/7zDARkoUhD

https://t.co/jnwXhUbzcS

[Informed Perspectives @InformedOps]

Co-founder & CEO @WillfulWills, @erinbury on ways to save costs when planning family vacations in her parenting column via @globeandmail

Bury's #InformedOps @ https://t.co/7zDARkps7b

https://t.co/aNFMZ78PQM

[Mark MacLeod @markmacleod_]

"The only people who remember when you work late you are your children."

Let that sink in.

This is just one of the many insights that came from my conversation with @erinbury
co-founder and CEO of @WillfulWills some episodes ago

Erin is in the business of preparing us for death. Specifically, the will part. No one "wants" to face this. Willful makes it easy.

So, no surprise that Erin was willing to call BS on things that make no sense. Like hustle porn.

I feel like society is starting to (slowly) move away from this, but it's not cool to work all the time. You are only fooling yourself.

Erin has built a successful startup while also balancing family. She has many lessons for us.

In our discussion, we talked about:

✅ Balancing work and family

✅ Living with intention

✅ Choosing investors that are aligned with you

✅ Living NOW. Not deferring life

And many more topics.

If you missed the podcast, you can catch up on it here https://t.co/eO3xKUY5vn

[Willful @WillfulWills]

We're proud to be featured in Funded magazine's first issue!

Created by the bright minds at @OntarioAngels, this magazine shines a light on the world of angel investing and Ontario’s amazing startup ecosystem.

Read the full issue here: https://t.co/BK5A2UhUKu

[TechAlliance @TechAlliance]

How does a simple idea inspired by personal loss grow into a game-changing solution for Canadians? Erin Bury, CEO of @WillfulWills, shares how her startup is redefining estate planning, making it affordable, accessible & future-ready.

Innovation ➡ impact
https://t.co/BDVYWxBVuE

[Informed Perspectives @InformedOps]

"What is the opportunity cost of spending six figures on university education versus something else?" asks @erinbury, CEO @WillfulWills via @globeandmail

Bury's #InformedOps @ https://t.co/7zDARkoUhD https://t.co/AtReQlXMfB

[Becky Malacaria @BeckyMalacaria]

Thanks from @Nextdoor & @chrisdoyle to @erinbury & @WillfulWills for the workshop on the importance of wills. Neighbours enjoyed q&a during 'Make a Will Month' (Nov) Join https://t.co/ohcMRyY5EK & learn from neighbours. Need a will? https://t.co/ZenCNB7a2b

[Erin Bury @erinbury]

It was awesome to partner with @Nextdoor & @Staples on our @WillfulWills pop-up in Toronto. We helped people get their wills printed & witnessed for free (yes, wills have to be signed on paper in most of Canada!). We hope to do more of these events in future!

[Informed Perspectives @InformedOps]

"It's important to consider what information your co-parent, family, or children would need if something happened to you," writes @erinbury Co-founder/CEO at
@WillfulWills via @Todaysparent

Bury's #InformedOps @ https://t.co/7zDARkoUhD

https://t.co/gM1CL3ke4c

[Willful @WillfulWills]

Seen us in the TTC? Comment your fav poster below! 👀

#toronto #wills #taylorswift #erastour #MAWM #TTC

[Willful @WillfulWills]

Article: https://t.co/sS3fBLbMBt

[Willful @WillfulWills]

🗂️ Why every parent needs a death binder 🗂️

Losing a loved one is challenging enough—sorting out their affairs shouldn't make it harder.

In this @todaysparent article, Willful CEO @Erinbury shares why a "death binder" can be an invaluable resource for both you and your family.

[SÉRGIO MOURATO @SergioMourato_]

New data from @Willfulwills shows inflation’s impact on Canadians—42% feel worse off financially, 72% delay goals. Tune in Sun 5pm/11pm on OMNI 1 as Willful CEO @erinbury shares for insights! #FinancialLiteracy

[Willful @WillfulWills]

*Get a $25 gift card reward when you buy a Premium x 2 plan, where available. Premium x 2 not available in QC, NB, PEI, NL. Ends Nov. 18. Not for use with other offers.

[Willful @WillfulWills]

Some things are too important to wait until tomorrow. Make your will during Make a Will Month and save 25% plus get a $25 gift card reward!

#wills #financialgoals #MAWM

[Willful @WillfulWills]

@AVibrantDreamer @SettlingNomads @Wealthsimple Hi @AVibrantDreamer! Yes, Willful provides legal wills in Quebec! They're not a notarial wills, though, so probate is required. Compared to a holographic will, we can help with things you may not have considered (like testamentary trusts or pet guardians)!

[Willful @WillfulWills]

We’re thrilled to be a part of @wealthsimple's client rewards program for eligible Premium and Generation clients. Together, we’re making it easier for Canadians to take control of their financial future. #estateplanning #wealthsimple #financialplanning #Canada #will

[CABHI @cabhi_innovates]

Last week, the CABHI team attended @ElevateTechCA!

We were thrilled to see CABHI-portfolio companies @HyivyHealth @RetiSpec @WillfulWills showcase their work and hear Minister @FP_Champagne's insights on how AI transforms productivity and drives economic growth.