Will Carter

@ESSENDONFC - Storytelling, Communications, Media Previously @Bursty @Godolphin @AFL

[Will Carter @William__Carter]

Knicks in 5

@nyknicks

[Will Carter @William__Carter]

This was a brilliant moment pre-game to hear from an absolute icon of the @AFL and @essendonfc

Love Longy!

[7AFL @7AFL]

This is a must watch.

The great Michael Long's emotional, spine-tingling pre-Dreamtime address to the Essendon players 😤

[Will Carter @William__Carter]

Today is much more than football. But ANZAC Day is one of the best opportunities in the football calendar to tell real stories about real people. Today’s coverage is a great nod to our past that we take forward today.

Thank you @superfooty @agerealfooty

#ANZACDay @essendonfc

[Will Carter @William__Carter]

Big week for the club - Go Bombers.

[Will Carter @William__Carter]

Wowwww this kid is very good

[7Sport @7Sport]

19.67 OH MY GOODNESS

Gout Gout has just DESTROYED the National Record 🤯

[Will Carter @William__Carter]

See the Bombers Fly Up!

Big win for everyone involved in the red and black.

To the members and fans, we all enjoyed that one. Let’s keep building, that was fun

⚫️🔴⚫️🔴

[Essendon FC @essendonfc]

Yep.

[Will Carter @William__Carter]

We’re hosting a special Snap & Sign TOMORROW to kick start a huge week for @essendonfc.

Come on down to the NEC Hangar to watch the boys wrap up training from 11:30am (AEDT) with the Snap & Sign session kicking off at 12pm.

#DONS

[Will Carter @William__Carter]

There is nothing quite like the buzz of a major launch day ten days out from Round One.

The partnership between @essendonfc and @airwallex isn't just a commercial milestone, it's a high-impact media, content and audience moment with a clear brand narrative and story.

[Will Carter @William__Carter]

Come and spend a day with Brad @essendonfc

Great production from the team. Little gems everywhere throughout. This was fun

[Essendon FC @essendonfc]

Ever wondered what it’s like to coach an AFL team? 🤔

Step inside the inner sanctum and spend a day with Brad Scott as he coaches the Dons ⬇️
https://t.co/3GLeU4Fc69

[Will Carter @William__Carter]

A brilliant 12 months of research, planning and execution by the design and digital team led by Mitch and Nathan. Incredible attention to detail with a bold, strong and unique design.

A great story behind the jumper

Go Bombers ⚫️🔴

[Essendon FC @essendonfc]

Keith Rawle - premiership player, devoted teammate and serviceman.

Learn the story behind this year's Anzac Day Guernsey below ⤵️
https://t.co/Poo1XjP2zu

[Will Carter @William__Carter]

A great kick-off for Bomberthon today with players and staff hitting the phones to call members ahead of the 2026 @AFL Season

#FlyTogether

https://t.co/YE7lMCKlxz

[Will Carter @William__Carter]

Less than 30 days to go.

Our players are grinding, and our behind-the-scenes teams are smashing through the pre-season. From content days to the launch of our Fly Together campaign, we’re ready to bring you closer to the action.

Energy is building. See you at the 'G.

🔴⚫️

[Will Carter @William__Carter]

Doing media differently 50 days out from Round 1

Check out this exclusive Outside Broadcast from @FootyAndFriends LIVE at the Hangar to bring @essendonfc fans raw, fun and engaging content from the stars at the Dons. Hope the fans love it

🔴⚫️🔴⚫️

https://t.co/yJrUD3e5qb

[Will Carter @William__Carter]

Bloody love these fans.

More than 700 turn out for a morning kick, snap and sign. They’re the most passionate, resilient and energised fanbase.

Bring on 2026

#GoDons

[Essendon FC @essendonfc]

An epic turnout today for our Summer Series snap and sign 🥰🫶

[Will Carter @William__Carter]

Super day at the @AusOpenGolf

Fairways were packed and great atmosphere.

[Will Carter @William__Carter]

2026 will look different. Lets Go

[Essendon FC @essendonfc]

We Fly Together in 2026.

Join the Red + Black: https://t.co/qsN3TVaMQ2

[Will Carter @William__Carter]

Happy Melbourne Cup day! 🐎

That 2018 win by Cross Counter for @Godolphin really was something special.

Great memories of cheering on that finish and the days following with global attention and coverage. 🏆

#MelbourneCup #Godolphin #RaceThatStopsANation

[Essendon AFLW @essendonfcw]

Niceeeeeee.

[Will Carter @William__Carter]

A huge thank you to every @essendonfc member and fan for your support this year. Your energy and dedication have truly helped make our club an engaged and vibrant place to be. We appreciate all of you and cant wait for a big 2026!

#MightyBombers

[Will Carter @William__Carter]

Privilege to watch this guy up close. His dedication to his club, teammates and to be the best player he can. Let’s pack out the @MCG tonight

Go Bombers

[Essendon FC @essendonfc]

250 games woven with heart + soul.

Tomorrow we show up for our Skip, just like he’s always shown up for us.