William Bailey

CEO @boleromusic_

[Ousmane Dembélé @dembouz]

Back to back!

[Paris Saint-Germain @PSG_inside]

🏆 BACK 2 BACK 🏆

[William Bailey @williambailey_]

@Raph_Bloch @TheBigWhale_ @Reuters @LesEchos 👏👏

[William Bailey @williambailey_]

Brilliant

[Sud Radio @SudRadio]

Peut-on gagner de l’argent en investissant dans la musique ?

Investir dans la musique : nouvelle classe d’actifs ou simple effet de mode ?

Cette semaine dans Osez Investir, nous en parlons avec William Bailey, cofondateur de Bolero, plateforme d’investissement dans les droits musicaux.

Peut-on vraiment acheter des chansons… et toucher des revenus comme un producteur ?

👉 Dans le conseil de la semaine : la déclaration d’impôts approche, et beaucoup de Français paient trop par manque d’attention.

👉 Et avec @LorraineGoumot , on revient sur la défiance croissante des Français envers leur banque : frais, manque de transparence, fraudes…

🎙️ Interview réalisée par Thomas Binet
🎧 Sur Sud Radio
🤝🏼 En partenariat avec @yomoni_fr, @AuCOFFREcom, ÉcoRéseau Business, Haussmann Executive Search, @blocshare

#OsezInvestir #Investissement #Musique #Patrimoine #Banque

Avertissement : Les investissements comportent des risques, y compris la perte de capital. Assurez-vous de bien comprendre ces risques avant toute décision d’investissement.

[custom7. @customwyd]

How PSG supporters who stayed through the club’s darkest years are acting right now. https://t.co/ApqAyDcLmk

[William Bailey @williambailey_]

So it seems that listeners don't want AI music when they know it's AI 🤷‍♂️

Luminate just published striking data: interest in AI-generated music dropped across every generation between May and November 2025 (Generative AI in Music, Film & TV 2026 )

The sharpest decline? Gen Alpha and Gen Z, down 10 points.
Millennials shifted from -1% to -7%.
Gen X from -16% to -24%.
Boomers now sit at -38%.

Not A SINGLE demographic moved in favor of AI music. Every cohort moved against it.

The most iconic electronic music moment in history was made by two humans pretending to be robots.

Not by robots pretending to be human (why i chose this picture).

The industry has spent 2 years debating whether AI will replace human artists. But the data tells a different story. The risk isn't that AI creates better music.

It's that AI floods platforms with content no one asked for.
The more AI floods the supply side, the more valuable the demand side becomes, and audiences still want music made by humans.

The value of authentic catalogs, with real artists, real stories, real cultural weight, isn't going away.

If anything, it's going up.

[William Bailey @williambailey_]

@Raph_Bloch @gregory_raymond @TheBigWhale_ You can be proud of you guys. Only day one!

[BFM Business @bfmbusiness]

Bolero permet d'investir dans la musique 🎼

"Le but de Bolero est d’investir dans la musique sans se préoccuper de ce qui sera le hit de demain."

💬 William Bailey, cofondateur et directeur général de Bolero

[William Bailey @williambailey_]

we've just released a cool feature on @boleromusic_

every asset class has its shortcut.
PE has multiples. stocks have P/E.
music rights didn’t.
now they have PRR, in real time.

If you’re in alternative asset investing, pay attention. learn more: https://t.co/ibLeIK2PFQ

[Bolero @boleromusic_]

Bolero’s USA Vol. 02 is live on Base.

International hits performed by superstars across pop, gospel, hip hop, and R&B.

4.88B+ streams.

Explore 10K+ tracks in one interface and see how songs move across platforms.

Built on Base to make onchain music IP access easier than ever.

📊 Seamless wallet experience via @baseapp

✨ Lower fees, gas covered

🌎 Global access point for music catalogs

(Non US KYC'd users only)

[William Bailey @williambailey_]

@boleromusic_ Clean stack.
Strong yield.

The best app for Music is on @base
Well done team ! @buildonbase

[Bolero @boleromusic_]

Global hits from international superstars across pop, R&B and hip hop, and gospel, a voice shaping an era and
echoing into the next.

This Tuesday, a new Catalog drops on Bolero. 👀

Get ready to invest in legacy.

Investing involves risk.

[staysaasy @staysaasy]

Think different

[Nikunj Kothari @nikunj]

https://t.co/3mnuYn7jfP

[William Bailey @williambailey_]

💸 $200M for Britney Spears’ catalog.

Why?

23.5-year average age.
18.2M weekly streams in the last 12 months.
1B+ annual streams.

Top 5 songs drive 47% of revenue.
478 others drive 53%.
Durable demand + diversified cash flow.

When a body of work remains embedded in global culture for 2 decades, it behaves less like entertainment and more like infrastructure: recurring, predictable, globally diversified revenue streams, largely decorrelated from traditional market cycles.

Strategic move by Primary Wave.
-----

Britney isn’t on @boleromusic_ (yet).
But you don’t need $200M to access the asset class anymore.

We’ve already opened more than 3,500 works to individual and professional investors, because music rights shouldn’t be reserved for insiders alone.

[William Bailey @williambailey_]

@NoctisCrypto Première fois que je lis une analyse complète par la liquidité dans tous les bruit actuel. Très intéressant.

[William Bailey @williambailey_]

@AshCrypto In music rights. On @boleromusic_.

[William Bailey @williambailey_]

Culture at scale has changed, music no longer lives on peaks, it compounds.

A few signals from the past 12 months:
- Songs & catalogs behave like long-term economic units
- Value is driven by IP longevity, not short hype
- Catalogs outperform spikes in mature markets
- Revenue now spans streaming, sync, film, gaming & social
- Longevity > virality in a saturated ecosystem

That’s why we see music rights as a real asset class.

Full editorial: https://t.co/MhStyEPr9J

P.S. Photo taken at Vinyl + Thread in Dumbo, records store are still one of the best pulse checks on culture. 🗽

[William Bailey @williambailey_]

@basedguston @YesJulz @whamcbfw4 @boleromusic_