William Grobel

Marketing transformation Director @DeloitteDIGI_UK #innovation #strategy #brands #digital #cx #martech

[William Grobel @WilliamGrobel]

Excited to start our week-long Deloitte/Google CX Hackathon today #DGCXHackathon23 Loads of great ideas so far to drive efficiencies, improve customer experience and help customers with the cost-of-living
@DeloitteUK @GoogleCloud_UKI @DeloitteDIGI_UK

[William Grobel @WilliamGrobel]

@edgreig @ilicco For an even better experience and still being efficient I hear @ilicco is rather a fan of cross-platform apps - like killing two birds with one stone

[William Grobel @WilliamGrobel]

Programmatic OOH opens up new ways for brands to target their customers using first party data https://t.co/PnijSqkCvX

[William Grobel @WilliamGrobel]

Are you a Problem Person? We’re looking for people that love solving rich, tough, complex problems. Is that you? Message me for a chat. #ForProblemPeople #DeloitteDigital https://t.co/ugyBoEbmWB

[William Grobel @WilliamGrobel]

@Paul_Framp It’s interesting there are nearly half as many women CMOs in retail and consumer (traditionally more female-orientated) than financial services (typically more male-orientated). Maybe there are lessons to be learnt from FS

[William Grobel @WilliamGrobel]

@Pollage This is really neat. What will be next? TV, radio? A true one-stop (automated) shop for media buying

[William Grobel @WilliamGrobel]

This should be the norm, not headline-worthy… Lidl to sell misshapen drought-affected vegetables https://t.co/sgp67LKFuS

[William Grobel @WilliamGrobel]

Online’s share of UK ad spend is set to grow to 74% in 2022 as total UK advertising market grows 10.9% to £35.4bn. Resilient growth. 4.4% growth forecast for 2023. @ad_association @WARCEditors

https://t.co/Q97rjKeM4y

[Ad Association @ad_association]

Learn how to implement the All In Action Plan by watching our All In How-To sessions.

They're available on demand here: https://t.co/pcbwU26yxd

Keep your eyes peeled, we'll be soon be announcing the dates for our next How-To sessions! 👀

[William Grobel @WilliamGrobel]

“There is a clear link between growth and owning your own customer data” https://t.co/EhhKi06V9k @ITPro @DeloitteDIGI_UK

[William Grobel @WilliamGrobel]

Article from yours truly in @WSJ on how brands can prepare for a cookieless future
https://t.co/iLDRPzRoRY

[William Grobel @WilliamGrobel]

This vision of shopping in the #metaverse makes websites look totally retro

[William Grobel @WilliamGrobel]

CMO priorities, circular economy, retail footfall: 5 interesting stats to start your week @DeloitteDIGI_UK https://t.co/72GUWZxTqE

[Anne-Marie Malley @MalleyAnneMarie]

Great conversation with @GoogleCloud's @LaurenceLafont, hearing her views on women in tech, why every job is now a #tech job and how leaders should be supporting #inclusion across the industry. Watch here:

[William Grobel @WilliamGrobel]

How a #CDP can fuel customer-orientated transformation for retail ⁦@DeloitteUK⁩ ⁦@GoogleCloud_UKI⁩ https://t.co/Zr6N0WR6BY

[Praveen Vaidyanathan @v_praveen]

In advertising, less is more

So yes, say one thing — and say it well

via Justin Lane; University of Alberta

[William Grobel @WilliamGrobel]

@Paul_Framp Social commerce is already big in US. It was forecast to reach $23bn in 2020, used by 76m users which is 40% of all social network users. Extrapolate that and it’s quickly mainstream

[William Grobel @WilliamGrobel]

More essential reading for any marketer

[Mark Ritson @markritson]

It's marketing planning season in the UK. I've helped build, break, execute and review more than a thousand marketing plans in my career. and here is everything i've learned....https://t.co/jCdgr0ekPJ

[William Grobel @WilliamGrobel]

We have lots of open marketing roles at @DeloitteDIGI_UK. If you have #Adobe, #Salesforce, #Google #CRM or marketing experience and want to work in a dynamic environment, on some of the best brands and their biggest challenges, DM me

https://t.co/pBXdVHTFM6