POLLYANNA WARD

Strategist | Curate interesting things from the world of marketing | Views my own. IPA contributor. Lecturer. Mini MBA alum. Book me at the link 🔥

[POLLYANNA WARD @Pollage]

The “kernel”, or the core, of good strategy has 3 pieces 👇

From Good Strategy/Bad Strategy by Richard Rumelt

[POLLYANNA WARD @Pollage]

https://t.co/mi34plEhuh

[POLLYANNA WARD @Pollage]

How to actually build your brand in 2026

https://t.co/9POcmb7FDm

[The Line @TheLine_show]

“Damon Hill looked at me with disdain”

Red Bull Racing, @F1mech on The Line

Full interview out now on YouTube. Link in bio

[POLLYANNA WARD @Pollage]

Wrote a new Substack that gives you access to how my brain works 🧠

https://t.co/vhTrlSO1UD

[POLLYANNA WARD @Pollage]

What shall I write about next?

Some topics swimming in my head:

- Your KPIs are boring, do this instead.

- Unusual places to look for cultural insights.

- How you behave is more important than what you look like. Discuss…

[POLLYANNA WARD @Pollage]

Are campaign phases irrelevant?

I think they might be… but I have new frameworks that could be the solution!

https://t.co/j4hfqVCFBu

[POLLYANNA WARD @Pollage]

Brands don’t build community, people do.

Latest Substack now out

https://t.co/N1xCLWDb7h

[dave trott @davetrott]

Be fair, this is funny

[Joonas Virtanen @joonasvirtanen]

Tried @lovable for the first time last night and vibe coded an interactive graphic wall art generator that reacts to current time & weather

[POLLYANNA WARD @Pollage]

Played around with laws of growth and brand world building

[POLLYANNA WARD @Pollage]

Calling it, Anna Camp will win an Emmy for #YouNetflix

[POLLYANNA WARD @Pollage]

New substackkkk

https://t.co/JrtCv2Ru2e

[POLLYANNA WARD @Pollage]

https://t.co/L6e4orAV5Q

[POLLYANNA WARD @Pollage]

New Substack -> https://t.co/HffroGjqwP

[POLLYANNA WARD @Pollage]

https://t.co/nXLYBeFGre

[Bethany Facer @bettyonthebrain]

We’ve planned, plotted & pulled it all together - now ✨NeuroNights✨ is go!

Comedy + neuroscience = two mind-blowing nights

🧠 Apr 10: Neuro Myth Busters (feat. Disabilarity)
🧠 Apr 24: Battle of the Brains

Laughs, facts & all for a good cause

🎟️ https://t.co/3HPBakYrbX

[POLLYANNA WARD @Pollage]

More at the link:

https://t.co/EPwgEnSoIM

[POLLYANNA WARD @Pollage]

Wrote things about piracy being seen as a Good Thing for brands and how to lean into it to drive growth

https://t.co/XPwtIjVecS

[POLLYANNA WARD @Pollage]

Sunday Scaries really took the most basic format and repeated the same line over and over and over again and now has brands from Nike to White Lotus to Severance all over the feed.

Be brave enough to post the same thing again and again until you are seen and wanted.