William Merchan

[Sensor Tower @SensorTower1]

As the US @tiktok ban continues to be a top story of '24, We're helping leading media outlets tell the data-story. @BusinessInsider @Reuters & @CNBC trust us for the most accurate data. You can too.

Want deeper insights into TikTok? Full report here: https://t.co/1ETs7Ajqve

[Sensor Tower @SensorTower1]

Sensor Tower is announcing our acquisition of mobile marketing firm @dataai. We're thrilled to welcome https://t.co/BsQKpadyjF's products, loyal customers & amazing team into the Sensor Tower family as we embark on this new chapter together. For more info: https://t.co/gcCDNCTWul

[William Merchan @williammerchan]

Our research team has been putting together some world class insights. Here’s a quick roundup from @SeemamShah https://t.co/IfYF7FsB41

[William Merchan @williammerchan]

Anyone tumble-rabbit-hole style into #Cannes2023? Fancy a meeting with the Sensor Tower crew at our Gelato-fest tea party? Can't wait to connect with old pals and new! Don't be late for this very important date! 🎩🍨
#canneslions20…https://t.co/hrnj7tqR1A https://t.co/SPaByM2ezy

[William Merchan @williammerchan]

Look forward to a great week at MAU Vegas. Take a look at our latest report breaking down the market trends in mobile. https://t.co/jVRhsRLfFq

[William Merchan @williammerchan]

Who is following the White Rabbit to #CannesLions? 🐇

You’re invited to the Mad Hatter’s tea party - only instead of tea it’s gelato and instead of down a rabbit’s hole it’s in the south of France. So yeah, total upgrade.

Come by our Mad Hatter gelato…https://t.co/zztrfSp2sD

[William Merchan @williammerchan]

Look forward to attending #MAUVegas for the first time! Lets meet up, excited to share what we have brewing over some coffee or craps.

Book time with us here: https://t.co/2fk4EgEjr0 https://t.co/TNUwOQq6SO

[William Merchan @williammerchan]

What can you do with Sensor Tower data? Here is a snapshot of what's possible, Forbes reporting using our data on the recent acquisition news from Mint Mobile and T-Mobile: "...downloads of Mint Mobile’s apps soared 34% in the fol…https://t.co/MdqfPpFUkq https://t.co/T2ttHPLGDt

[William Merchan @williammerchan]

Look forward to connecting IRL at MWC this year. Feel free to use this link to book a time to meet with the team. We are hosting an invite only Paella making dinner as well. Message me to get on the list! 🥘 🇪🇸
https://t.co/kgyYnCGPT0 https://t.co/bbiYkE9WQl

[William Merchan @williammerchan]

I’m happy to share that I’m starting a new position as Head of Brand and Interim CRO at Sensor Tower! https://t.co/VlYGivRtG1

[William Merchan @williammerchan]

Unfinished business alert! I'm thrilled to announce that I'm joining the Sensor Tower team as their Head of Brand and Interim CRO. Thanks to Phil Schraeder, @kweiner and Lane Schechter for the support and partnership in building the Verity business. It'…https://t.co/I26CwzB2xm

[William Merchan @williammerchan]

I'm thrilled to be attending CES 2023! This is a massive year for contextual and the future of the Mindset Matrix.

I'll be on-site from Tuesday, January 3rd to Friday, January 6th 2023. Come say hi - Let's connect IRL! https://t.co/RnuEn9X7ny

[William Merchan @williammerchan]

Our team has been busy creating the future of targeting, measurement & optimization delivering on our vision of the Mindset Matrix. Starting in 2023 we will have attention measurement across GumGum’s display media via leading attention and optimization... https://t.co/uLCpETH6W7

[William Merchan @williammerchan]

https://t.co/0UGjUmenYD

[William Merchan @williammerchan]

100% perfect score on every quiz. Thanks to our marketing and product teams for putting this first step in educating the market on contextual advertising together! https://t.co/unfvYmaa1K

[William Merchan @williammerchan]

Awesome to see our CEO Phil Schraeder talking about GumGum's focus on a mindset-first approach to digital advertising at the NYSE!

Exciting times for GumGum ahead 🚀 https://t.co/cO338UDJm7

[William Merchan @williammerchan]

I spoke to INC about the future of digital advertising & how developments in AI are creating a viable alternative to the Cookie. Now we just need to convince our agency and marketer friends that they don't need to rely on user data any more. https://t.co/pvqjqJoW4e

[William Merchan @williammerchan]

GumGum NYC office is back! We will be moving into our flagship Farmhouse office in NYC. We're excited to build a truly green and sustainable office environment like no other 🌱 https://t.co/fCh9wHmcCi

[William Merchan @williammerchan]

https://t.co/rfFQH7nFJk

[William Merchan @williammerchan]

Great to see the winds of change moving in your direction. Contextual targeting powered by GumGum is going to plan a key role in the future of digital. https://t.co/HTtEXSRDMj