Mary Williams

Sales, Marketing & Communications | Freelance or Employee

[Bernie Sanders @BernieSanders]

Trump gave the 1% a trillion in tax breaks. Now he’s working overtime to block SNAP benefits for 42 million Americans who rely on them.

Tax breaks for billionaires. Cuts for hungry kids.

We must stand up to Trumpism and build a government that works for all — not just the few.

[Jody Wilson-Raybould (JWR), PC, OBC, KC 王州迪 @Puglaas]

Today is Indigenous Veterans Day—we honour the significant contributions of First Nation, Métis and Inuit veterans past and present. Gilakas’la for your service to our country. 🇨🇦 #IndigenousVeteransDay

[PROTECT ALL WILDLIFE @Protect_Wldlife]

Would you support a WORLDWIDE BAN on #TrophyHunting.

Please answer YES or NO.

[Mary Williams @williamsmary35]

@Protect_Wldlife YES

[Bernie Sanders @BernieSanders]

We are living in a dangerous and unprecedented moment in American history.

I’m getting a lot of calls from people who are not only upset about what’s happening, but are wondering how we best go forward.

Here are my thoughts:

[Tansu Yegen @TansuYegen]

When the baby, who had a nightmare, wakes up and sees his mother, he breathes a sigh of relief and smiles🤍

https://t.co/4YYUiqb5GI

[Michelle Obama @MichelleObama]

I’m so proud of my girl, Kamala. Barack and I are so excited to endorse her as the Democratic nominee because of her positivity, sense of humor, and ability to bring light and hope to people all across the country. We’ve got your back, @KamalaHarris!

[Coldplay @coldplay]

Thank you Michael J. Fox for making our dream come true 🩵

[Neil Patel @neilpatel]

You are posting too often on social media and not using enough social platforms.

In the last week, we analyzed 8,029,303 social media posts across all the major platforms.

Guess how many of those posts got engagement?

And by engagement, I mean likes, comments, and shares.

Only 39.58% of the content.

When you use social media, you see the stuff that has engagement, as most social networks are discovery networks.

Where they show you what’s hot based on your interests.

So you aren’t really seeing the stuff that hasn’t been doing well.

To top it off, not only are most people not engaging with most of the content being published…

But we surveyed 3000 marketers to get a better understanding of why:

- On average, people post 2.6 pieces of content daily per social network.
- They have accounts on 8.3 social networks but, on average, only use 6.1 social networks.
- They spend, on average, 24 minutes to create each piece of content.
- Less than 10% of their content generates more than 10 likes.

What most marketers don’t get is algorithms penalize you for putting out crap content.

When you start putting out good content for once, it takes a while for it to start performing well, as you have to rebuild the credibility of your account.

So, instead of posting too often on social media, focus first on posting quality stuff people want to engage with.

Once you get that right, then increase your posting frequency.

And if you aren’t sure what people will like, test a lot of content out on X.

See, X doesn’t really penalize you if you put up crap content.

So, post as often as you want on X, take your winners, and post them on the rest of the social networks.

If you do that you’ll start getting engagement and save time.

At least the posts you are publishing will get traction, so you won’t be wasting as much time.

[Historic Vids @historyinmemes]

Johanna Quaas is a 98-year-old gymnast from Germany, she started competing in gymnastics at the age of 10 in 1935.

[Barack Obama @BarackObama]

This Earth Day, let’s protect the only planet we’ve got by taking action in the fight against climate change.

One way to do that is through @POTUS’s American Climate Corps, which will provide opportunities for thousands of young people to gain skills and find good-paying jobs tackling climate change in their communities.

[Rick Mercer @rickmercer]

Not all heroes wear capes. Some run 42 kilometers a day in all weather, on a prosthetic leg.
The Terry Fox run has has raised more than $850 Million for cancer research in Canada. Visit https://t.co/gU3hlGM3lY and get this amazing shirt #TerryFoxRun #NoMatterWhat

[Lynda Steele 🇨🇦 @steeletalk]

Another very dark day for Canadian media. ☹️

[Ian Hanomansing @ianhanomansing]

Thinking about my colleagues at CTV who have lost their jobs in the mass layoffs today. But I'm also thinking about news consumers in Canada. We need various sources of credible news in this age of disinformation. Choice and competition make for better journalism.

[Hootsuite 🦉 @hootsuite]

Dig deeper into the future of AI in our Social Trends 2024 report 🧐 https://t.co/kQQt0QAyHj

[Heart & Stroke @HeartandStroke]

Excellent editorial about the problem of youth vaping by university student advocates and Heart & Stroke volunteers Bianca Mammarella and Mika’il Visanji. Great to see the next generation working to #BeatYouthVaping.
Read more: https://t.co/6SVWzfj3gy.
@healthing_ca

[Heart & Stroke @HeartandStroke]

Today is #NationalDayforTruthAndReconciliation.
Challenges accessing healthcare, persistent risk factors and disadvantages associated with social determinants of health have created a wider health gap for #IndigenousWomen facing heart disease and stroke. (1/2)

[PulsePoint @pulsepoint]

Thanks for the support Chief!