William Terdoslavich

[William Terdoslavich @williamtnyc]

Sometimes you have to scrape to get insights.

https://t.co/vjtaaELjtY

[William Terdoslavich @williamtnyc]

Focus groups got a 21st century upgrade.

https://t.co/16Ocdj1hnS

[William Terdoslavich @williamtnyc]

@silentdibs Bloc party?

[William Terdoslavich @williamtnyc]

Not every campaign goes right.

https://t.co/dYKrK5nHak

[William Terdoslavich @williamtnyc]

AI is getting smarter, but it's not smart enough...yet?

https://t.co/T2EiWOW02E

[William Terdoslavich @williamtnyc]

Align all teams to sell stuff.

https://t.co/4sOkKXbpAp

[William Terdoslavich @williamtnyc]

Selling is not possible without inventory. Just how do you get it right?

https://t.co/2Zot2ysTci

[William Terdoslavich @williamtnyc]

Digital marketing is trying to figure out how to use new tech.

https://t.co/l9Re99oxGl

[William Terdoslavich @williamtnyc]

Focusing on your customer is pretty basic. The tools you use to gain that focus are changing.

https://t.co/nPmtnaOejB

[William Terdoslavich @williamtnyc]

If it's not a cookie, it's a cracker?

https://t.co/SyUdP8EI3O

[William Terdoslavich @williamtnyc]

Tracking cohorts, not cookies.

https://t.co/R7NAz0qpmP

[William Terdoslavich @williamtnyc]

Marketing is digital. Messaging is creative.

https://t.co/KblFHFoDrz

[William Terdoslavich @williamtnyc]

If it can be measured, it can be managed.

https://t.co/WEgnIzMgDW

[William Terdoslavich @williamtnyc]

If you can put a number on it, you can manage it.

https://t.co/WRTBx01vWn

[William Terdoslavich @williamtnyc]

Know how much it takes to find the next customer.

https://t.co/iGcX9U9Zco

[William Terdoslavich @williamtnyc]

Industrial Age metrics are too damn slow.

https://t.co/R8w5dfwelD

[William Terdoslavich @williamtnyc]

Traditional "return on investment" metrics miss measuring the outcome of the marketing spend.

https://t.co/fxgn8kdJGj

[William Terdoslavich @williamtnyc]

You should be able to tell a brand to give you the buzz--or buzz off.

https://t.co/cJ0scAsYEu

[William Terdoslavich @williamtnyc]

Zero has value.

https://t.co/fUYnGw4g7b

[William Terdoslavich @williamtnyc]

Know where your customers are, but only if they let you.

https://t.co/XYMpD0wctq