Will Lin

COO | Founder: Cornerstone | Co-founder: Khun, | Ops: | Charity: | Dad of 2 | Husband of 1

[Will Lin @willlinprod]

People romanticize becoming a creator: lighting, gear, the perfect plan.
I'm just recording the day, throwing it into a sloppy vlog, and posting it.
Starting is ugly. I'll keep doing it until it isn't.

[Will Lin @willlinprod]

My bottleneck isn't filming anymore. It's the pipeline.

- The daily cadence on my main channel is figured out
- https://t.co/9yvsiubbJh events keep growing, and people love the stills
- Now I'm applying the same system to tennis footage
- Every other day or a weekly batch? Still deciding

Shooting is easy. Getting it out fast is the job.

[Will Lin @willlinprod]

Our AI side hustle meetup just went international.

- The first UK session was hosted by one of our Ediku co-founders
- It's free, open and beginner-friendly
- The goal is to bring people closer to AI, with a real support community behind them

Recap coming soon.

[Will Lin @willlinprod]

A side project outside of work: my kids' school.

- It's a non-profit church school with basically zero marketing budget
- Admissions are down as birth rates drop
- We unified the branding, rebuilt the structure, and launched a new website
- Next come street banners and local out-of-home ads

Helping them learn gives me real case studies to bring back to other businesses.

[Will Lin @willlinprod]

I lifted a cooler full of melted ice water out of the SUV by myself.

- Bad form
- Hurt my back
- No tennis, no lessons, no rallies this week

Ego lift, real lesson. Letting it heal.

[Will Lin @willlinprod]

Khun is officially on our phones.

- Closed beta for the co-founding team
- A 30-day experiment where AI suggests how we spend our days
- My first day using it hard kept me on track
- It slips in small, research-backed habits, like a 10-minute walk in the sun

With ADHD and shifting priorities, that structure is everything.

DM me "Khun" if you want in when it opens.

[Will Lin @willlinprod]

Teaching AI in Thai, from zero.

- The free 5-day challenge waitlist goes live tonight
- The first paid Thai course waitlist opens alongside it
- Lesson 1 is job hunting and applications with AI
- Then prompts, projects, agents, and eventually MCP and tool use

Back to basics, for everyday beginners.

[Will Lin @willlinprod]

Intense week. High action, nonstop running around.

- Even when it feels like I don't know what I'm doing, a lot is getting done
- All of it is documented
- All of it is tracked

Today I'm taking a couple of hours off to swim with my kids.

[Will Lin @willlinprod]

@Daniel_Farinax @bot @Muse 🤣🤣🤯

[Will Lin @willlinprod]

I freaking love this! 🤣🤣

[Dan @Daniel_Farinax]

A few days ago I met friends who work at a major space company and at government agencies. None of them had heard of @bot or @muse.

Yesterday my mom started using muse, and I never told her about it. 🤷

[Will Lin @willlinprod]

Some people at my AI session had never edited a video before.

- It's been two sessions in a row on AI and content creation.
- We walked through my DaVinci Resolve setup.
- Then we built motion graphics with AI from scratch.
- The skill gap to get started is shrinking fast.

You don't need to be an editor to start documenting anymore.

[Will Lin @willlinprod]

Here's the stack behind last night's motion graphics test.

- Claude (@AnthropicAI) for the storyboard and structure
- Adobe After Effects for the animation
- Higgsfield for visuals
- Next I'll swap in Canva, @CapCut, and Grok or ChatGPT (@OpenAI) to compare.

Same brief, different tools. I'll share what wins.

[Will Lin @willlinprod]

I used to do motion graphics by hand.

- A small logo animation could take one to three days.
- Every keyframe and every transition was manual.
- Last night, a 1:33 animated explainer came together in one session.
- I know exactly how much work that used to be.

That's why this one hit me.

[Will Lin @willlinprod]

Last night at our AI session, we built a full motion graphics video from a PDF.

- The AI generated the whole storyboard from the source document.
- Version 1 was 60 seconds with no graphics.
- Version 2 was 1:33 with voiceover, transitions, text and graphics.
- There are small details I'd still tweak as a producer.

It completely blew my mind.

[Will Lin @willlinprod]

My YouTube channel went from 2 subscribers to 18 this week.

- That's one full week of daily vlogs.
- I forced myself to shoot and publish every day.
- Nothing fancy, just documenting.
- I'm not successful by anyone's standards yet.

But it's moving, and I'm not stopping.

[Will Lin @willlinprod]

I'm losing followers every day, and I'm still growing.

- Some people unfollow when they realize my content isn't for them.
- New people follow who it is for.
- Lose 3 and gain 1, that's -2. Lose 4 and gain 7, that's +3.
- The last few days have been net positive.

Small increments are still progress.

[Will Lin @willlinprod]

The hard part of documenting isn't the camera.

- It's the friction between shooting and posting.
- Every slow step is a reason to skip a day.
- AI is how I'm making that workflow fast.
- Fast and frictionless is what makes you consistent.

Consistency beats polish when you're starting out.

[Will Lin @willlinprod]

Quick ADHD moment mid-edit.

- Reviewing vlog footage, remembered I skipped a whole day of journaling
- Caught it up so yesterday is tracked (Peter McKinnon-inspired)
- Back to editing: shots are overexposed and look bad
- Posting them anyway

I did bad. I gotta learn from it.

[Will Lin @willlinprod]

There are two kinds of content now.

- Storytelling is planned, designed and high production. It will always have value.
- Documentation is tracking what you do and sharing it, good or bad.
- Tests, trials, failures, wins. All of it counts.
- Documenting doesn't need high production value. It needs you to show up.

I'm choosing to document.

[Will Lin @willlinprod]

Editing this vlog with AI.

- Base cut first, so there's a story to assemble
- First cut done
- Background beats generated in Suno
- Exported before heading to the office

Honest take: AI editing is limited by credits. I hit the caps, and they take a while to reset.

[Will Lin @willlinprod]

ChatGPT is running a transcription through DaVinci Resolve right now.

- AI handles the transcript in the background
- Esther's fever is coming back
- I'm at the medicine box grabbing the thermometer
- Getting her situated and sorted comes first

The tools keep running. The dad job doesn't pause.