Will Nelson

Helping coaches scale to 7+ figures

[Will Nelson @willnelsoncoach]

We made this client’s leads 40% more expensive…

…and their cost per call went down 15%.

That change was part of how we went from a business stuck at a few hundred dollars a month to $100K in 7 days.

And no, the previous coach didn’t screw anything up.

They had already done a lot right. The client had a proven webinar and solid mentorship.

We just found a few nuances specific to this business.

First, we stripped the webinar funnel down.

Killed the unnecessary stuff.

Then we looked at the creatives, found what was actually working, and doubled down.

But the biggest change was what we optimized for.

Instead of optimizing for cheap webinar registrations, we moved the front end to a $7 purchase.

That immediately made acquisition more expensive.

Cost per lead: +40%

But then look downstream:

Cost per call: -15%

Show rate: +30%

So yes, we paid more to book a call but revenue was up.

But we generated sales opportunities more efficiently, and more of those opportunities actually showed up.

That’s the part that matters.

The goal isn’t to get the cheapest lead.

It’s to build an acquisition system where the economics improve as the lead moves deeper into the funnel.

That’s what we finally unlocked.

And now we’ve got a proven offer, proven creatives, a simpler funnel, and downstream economics that work.

Now we scale.

[Will Nelson @willnelsoncoach]

@joshdgavin I paid $47 why i not make $100k scam

[Will Nelson @willnelsoncoach]

@Max_D_Hoffmann appreciate the push

[Will Nelson @willnelsoncoach]

I’m loving YouTube more than ever.

And honestly, it’s not even just because of what it’s doing for my clients.

It’s for my own sanity.

I’ve spent the last year spending millions on Meta ads.

And there’s something I’ve realized:

I don’t want my entire business, or my entire mental state, tied to whether an ad is working today.

YouTube feels different.

The content compounds.

The people watching have actually chosen to sit down and listen to you.

You have more time to explain what you actually believe.

And the better your business gets, the more valuable that becomes.

Experienced buyers don’t need you screaming some crazy promise at them every 30 seconds.

They want to understand how you think.

They want the deeper insights.

They want to know why you believe what you believe.

They want to see that you’ve actually done this.

That’s why I’m more bullish on YouTube than I’ve ever been.

Not because I think Meta is dead.

Quite the opposite.

I’ll probably continue spending a ton of money on Meta.

But YouTube gives you something paid traffic can’t buy:

Time.

Time for people to get to know you.

Time for your ideas to compound.

Time for your best content to keep working months and years after you publish it.

And frankly…

I’m at a point where I don’t want to constantly have to convince someone to buy from me.

I’d rather create something so valuable that the right people watch it for an hour and think:

“Okay. I want this guy to help me.”

That’s a much more enjoyable business to build.

[Will Nelson @willnelsoncoach]

@RyanClogg this is what we like

[Will Nelson @willnelsoncoach]

Shoutout @whop team

I said I need my $10M plaque for all my YouTube videos

They said we got you 🤝

[Will Nelson @willnelsoncoach]

People don’t realize how great the last 6-8 years have been in the info space.

It’s never been easier to make money simply from an idea.

Some of you just mentally masturbate over your ideas for months and do nothing with them.

Take the idea.

Go talk to people who would actually be interested in it.

Sell it.

That’s it.

You don’t need to spend 6 months building some elaborate product before you find out if anyone gives a shit.

Go see if people will pay you first.

[Will Nelson @willnelsoncoach]

Info is one of the easiest ways to run a business with high margins

[Will Nelson @willnelsoncoach]

@creativly01 Doesn't work

[Will Nelson @willnelsoncoach]

I’m more bullish on YouTube than I’ve ever been.

and honestly, it’s because of what happened after spending $2M+ on Meta ads last year and doing over $12M in sales.

The more money I’ve spent on ads and the more experienced our buyers have become, the more I’ve realized:

You don’t need crazy promises to sell high-ticket.

Your buyer has seen everything.

They’ve seen the “make $100k in 30 days” ads.

They’ve seen the screenshots.

They’ve seen the Lambos.

They’ve heard every version of “you’re one funnel away.”

They’re not stupid.

The more sophisticated the buyer becomes, the less impressed they are by another massive promise.

What actually gets their attention is a deeper insight.

Something that makes them stop and think:

“Wait… I’ve never looked at it that way.”

That’s where I think YouTube is going to be incredibly powerful because you can actually go deep.

You can spend 20 minutes breaking down one idea.

You can show people how you think instead of just telling them what to think and if you’ve actually done the thing, there’s a ridiculous amount of interesting shit you can talk about.

For me, that means talking about what I’ve learned spending $2M on Meta.

What changes when you scale.

Why certain ads work when they shouldn’t.

Why certain offers stop working.

How experienced buyers actually make decisions.

The mistakes I’ve made.

The things I believe today that I completely disagreed with a few years ago.

That’s the stuff I want to consume.

And I think it creates a much better buyer too because I’m not trying to convince someone I’m smart.

I’d rather show them how I think and let them decide.

If someone watches me break down a problem for 30 minutes and thinks, “This guy sees something I don’t,” that’s a much stronger position than getting them excited with another crazy promise.

I think we’re moving toward a world where depth beats hype.

The best buyers don’t need you to scream louder.

They need to see that you understand something they don’t and if you can consistently do that, you don’t have to sell nearly as hard.

[Will Nelson @willnelsoncoach]

One of the most important things when building a coaching offer is understanding your TAM.

Ultimately your TAM is going to influence what you can charge, how many clients you need, and ultimately what kind of coaching business you can build.

Think about it like this:

High TAM + Low Price

You have a huge pool of potential clients.

But because the price is lower, you need volume.

This is where things like group coaching, memberships, courses, or lower-ticket programs can make a lot of sense.

High TAM + High Price

This is the best-case scenario.

There are a LOT of people who have the problem you’re solving, and they have the money to pay you to solve it.

Now you can build a high-ticket coaching business without needing a massive client roster.

Low TAM + High Price

Also a really good business model.

You don’t need a huge market if the people inside that market have a very expensive problem and are willing to pay a lot to solve it.

You might only need 20–50 clients.

Low TAM + Low Price

This is the one I’d be worried about.

You don’t have many potential clients AND you’re not making much per client.

Now you need a ton of volume from a market that doesn’t have much volume.

That’s a tough coaching business to build.

So before you decide:

“Should I charge $2K?”

“Should I charge $5K?”

“Should I charge $10K?”

I’d first figure out:

How big is the market?

How much money does my ideal client have?

How painful/valuable is the problem I’m solving?

How many clients do I actually need to hit my income goal?

Because the goal isn’t to have the “right” price.

The goal is to build an offer that makes sense for the market you’re actually selling into.

Your TAM is a huge part of that.

[Will Nelson @willnelsoncoach]

@RyanClogg Did Zynn prices go up you can't afford a Thumbnail person lol

[Will Nelson @willnelsoncoach]

@PixAn_Tweets 🤝

[Will Nelson @willnelsoncoach]

@thenerdeditor That's me

[Will Nelson @willnelsoncoach]

I built a SaaS product in 3 days using AI that I believe can do $300K+ a year we're close to that already

It’s called Will AI.

And this isn’t some basic chatbot.

Will AI is basically me, available to you every day.

I’ve made over $12M in the last 12 months, and you can talk to an AI version of me daily to help you think through your business, make decisions, and figure out what you should actually be doing.

It also has:

• Sales roleplay
• Content creation
• Carousel builder
• AI-powered business coaching
• Sales analysis
• DM automation
• And it can replace tools like ManyChat

And here’s the part I think is absolutely insane.

Some of my clients are using AI to create new money in their businesses.

Then they take that new money
their “house money” and use it to invest multiple five figures into my coaching.

They’re essentially using money AI helped them create to bet on themselves and build an even bigger business.

A few years ago, building something like Will AI would have required developers, months of work, and a massive upfront investment.

I built it in 3 days.

AI didn’t just make building software cheaper.

It changed what one person can build.

Most people are using AI to write a stupid IG post.

We’re using it to build companies.

[Will Nelson @willnelsoncoach]

@editorjisan Pretty good video I'd hit more of the ppl making crazy promises from the first 3 but overall good vid 🤝

[Will Nelson @willnelsoncoach]

@joshdgavin Bro i got hit too

Im like f it its engagement im not paying you shit lol