Good writing is NOT about being an expert.
Instead ...
- Invite readers to discover with you
- Share the best of what you learn
- Relate with readers as a work in progress
Vulnerability + curiosity = great writing
1. Focus: she made her book more about readers than herself
2. Momentum: by engaging thoughtfully with her small community, she grew it
3. Feedback: she relentlessly honed her concept with the help of others
Want readers to trust you?
There are 3 *really* simple ways any writer can do this!
Yesterday, 600+ people learned how to build rapport with their readers.
Miss the issue?
Grab it below ↓
https://t.co/t9lzkTkUew
I just challenged my 600+ newsletter readers:
How do you instantly gain readers' trust?
I suggested 3 strategies.
If you want to join us, read this short issue:
https://t.co/K0nzWS4H1v
Building trust with readers is everything.
Here’s how to do it:
1. Be a reporter
2. Be a learner
3. Be an anti-hero
Tomorrow, I’ll show 600+ people how to use these strategies, with examples from books I love.
If you want to join us, subscribe to my newsletter (Link in bio)
If you're on social, ask questions.
Here's why:
- Increases engagement
- Shows you’re a listener, not just a talker
- Teaches you what your community cares about
- Ups your chances of providing value
- Informs your writing
Summary of how to attract publishers:
1. Make engagement your top social media priority
2. Focus your writing on felt needs
3. Establish a regular rhythm of writing
4. Ask better writers for feedback
4/ Ask better writers for feedback
Practice + feedback from experts = fastest growth
Don’t let fear of feedback hold you back.
Be more afraid of stalling without it.
Don’t assume readers will naturally flock to your idea.
Instead:
- Anchor your book in a felt need (WHY)
- Identify a target niche (WHO)
- Promise a payoff if people stick with your writing (WHAT)
2/ Focus your book concept on a felt need
As writers, it’s easy to get excited about our ideas:
”Everyone will want to read this, right?”
Wrong.
I call this “concept blindness.”
Here’s the cure:
Focus on engagement ⬇️
- Respond to comments
- Post questions that invite responses
- Comment regularly and positively on what others post
Make authentic interaction your playbook.
Numbers will come.
1/ Make engagement (not numbers) your top social media priority
Everyone wants a big platform, but numbers aren’t everything.
Unengaged followers = unlikely readers.
Here’s a better way to approach platform…