Will Christoferson

Marketing expert & cofounder of sibco creative. Passionate about brand, digital, & innovation. former cmo | tx native | family man | shih tzu lover

[Will Christoferson @willtherock]

While I prepped for the week this afternoon I asked my AI agent Red to negotiate my energy bill for me. I logged into my account and he took care of the rest. With minimal intervention and me watching the chat realtime on Red’s machine, he got it done. The future is now.

[Oracle @Oracle]

Recent media activity about the Abilene site are false and incorrect. First, Crusoe and Oracle are operating in lockstep to deliver one of the world's largest AI Data centers in Abilene at record-breaking pace. Two buildings are completely operational and the rest of the campus is on track. Second, Oracle has completed leasing for the additional 4.5GW to deliver on our commitments to OpenAI.

We continuously evaluate sites around the world to meet the growing demand for OCI by working with great partners and customers all the time.

https://t.co/rwuwL1QusC
https://t.co/ZJbK257gAv

[Will Christoferson @willtherock]

@sweatystartup Tweeted like a true D player

[Cully Cavness @Electron_Cowboy]

In 2021 @CrusoeAI deployed a turbine fueled by raw natural gas flowing from underground (otherwise being flared/wasted) to power modular data centers at a remote site in North Dakota. VCs invested $350m shortly after we demonstrated this scaling power generation capability.

[Will Christoferson @willtherock]

@maorshlomo Yep in the dashboard. Thanks! Love your product. It's like a coding superpower.

[City of Abilene, Texas @CityOfAbilene]

Coming 2026 ✈️
New direct United Express flights from Abilene → Denver and Abilene → Houston

Operated by SkyWest Airlines in partnership with the City of Abilene and the Development Corporation of Abilene.

Learn more: https://t.co/npdb7BCjlg

[Sam Altman @sama]

Progress at our datacenter in Abilene. Fun to visit yesterday!

[Oracle @Oracle]

Together with @sama and the @OpenAI team, we’re developing three additional new AI data center sites in Shackelford County, Texas; Doña Ana County, New Mexico, and a site in the Midwest.

Here’s the latest news on Stargate and the rapid progress at the flagship campus in Abilene, Texas: https://t.co/NpObL28Epz

[Will Christoferson @willtherock]

@Aureliusltd28 What exposure?

[Will Christoferson @willtherock]

@chasesfish all stock deals are addicting tho.

[Will Christoferson @willtherock]

@ShannonJean I’m a “I’ll leave mine one if you leave yours on” power player. Generally sorts itself out.

[Will Christoferson @willtherock]

@boldcoastmaine @NocturnalsLuck My mom died at 64 when I was 27, Craig. If this is your only argument, you may want to sit this one out.

[Jack Bech @jackbech7]

GOD DID! And TIGER DID!
RAIDER NATION WHAT UP!!!!!

[Will Christoferson @willtherock]

I don’t think brands lose credibility for being on TT. TT skews younger (biggest group: 25-34), while IG’s audience is slightly older. If targeting 50+, FB (70% of 50-64 y/o) & YouTube (86%) are stronger plays. That said, platform choice is irrelevant if the content isn’t quality.

[Will Christoferson @willtherock]

@chasesfish Were they cross-sold a credit card though

[Will Christoferson @willtherock]

Why did I think @ksorbs was talking to me?

[Will Christoferson @willtherock]

📢 This week in marketing (3/5/25):

📞 Google’s AI phone service launches—marketers, time to dial up your strategy?

💬 Meta’s Messenger lead forms debut—boosting conversions or just more clutter?

⚖️ Omnicom seeks nod for IPG merger—ad world shakeup incoming!

🤖 X’s Grok AI ads auto-craft copy—creative edge or lazy shortcut?

⚡ Amazon’s AI ads in 4 clicks—speedy campaigns, but do they pack a punch?

📊 Trends: AI-driven ads, platform updates, and mega-mergers.

#MarketingNews #BrandStrategy #AIMarketing #adtechIN

[Will Christoferson @willtherock]

@commbankerguy Because they’re typically sold as a package from a third party vendor with their own app, deals, or terms. Consumers want VALUE, not just whatever company decides what a “reward” is.

[Will Christoferson @willtherock]

📢 This week in marketing (2/19/25):

🔥 Coca-Cola enters the prebiotic soda market with Simply Pop—can it out-fizz the competition?

🔎 Affiliate marketers sue coupon browser extensions, alleging commission theft—is your revenue at risk?

💰 Omnicom's $13.25B acquisition of Interpublic Group reshapes the ad industry—what does this mean for marketers?

🎨 Airbnb's CMO, Hiroki Asai, emphasizes the power of in-house creative teams—does he think agencies becoming obsolete? (Spoiler alert: they're not).

🐷 National Pork Board launches a new domestic marketing campaign—will it sizzle or fizzle?

📊 Trends: AI-driven marketing, in-house creative strategies, and legal challenges in affiliate marketing.

#MarketingNews #BrandStrategy #AffiliateMarketing #AI #InHouseCreative