WillTheWise

Clipping masterclass

[Reece | Clipping Agency @rhysclipping]

Interesting Alert: Twitch is introducing Stream Recaps, bringing together a streamer's best clips in one place.

YouTube is experimenting with bonuses for Shorts creators who maintain a consistent posting schedule.

The message from both platforms is pretty clear.
Short-form content and consistent distribution are becoming more important than ever.
Streamers and brands already produce hours of content every week

Main challenge over here is not to create more content, rather than to have a right people producing new day to day clips to new audiences, W move.🤝

[Lumina Clipping Agency @luminaclippers]

Your best clip stops performing.

Do you test a new hook, a different edit, or another audience? 🤔

[Reece | Clipping Agency @rhysclipping]

New week starts tomorrow.

What’s the one content habit that you are leaving behind? 🤔

[Arnav Sharma @arnavshr09]

Everyone says reply to leads within 5 minutes. Nobody says who replies at 8pm on a Sunday.

The cheapest answer I've found is the one I built on Day 5. Missed call, wait 30 seconds, send a text. 41 seconds end to end in my test.

The catch: in the US no text reaches a lead until A2P registration is approved, and from what people are posting that can take a few tries. Start it before you need it.

Then a human still has to pick it up on Monday. That's what the internal comment from Day 7 is for, so whoever calls back knows what already happened.

How does your business handle Sunday calls right now?

[WillTheWise @WillTheWiseX]

@WillyTheWizardX Great post bro, so true

[Will | AI Automations @WillyTheWizardX]

ChatGPT is a skill most people never practise.

To start you need:

1. Internet
2. A phone or laptop
3. 30 mins a day

Spend week one on a single task, not twenty. You get better at asking, and that part compounds.

[WillTheWise @WillTheWiseX]

Picture a clipper whose edits are clean and whose clips still get skipped, and it usually comes down to three things that have nothing to do with the cut…

The first is the opening. If the first second doesn't give someone a reason to stay, the rest of the clip doesn't matter, because retention and rewatches are what get a clip pushed to more people (the fix is to open on the strongest moment and cut anything before it)

The second is the on-screen text. It reads as decoration to a lot of beginners, but it's really copywriting. A good line of text tells a viewer why to keep watching, and a weak one wastes the one place you get to speak to them directly

The third is copying the wrong format. Formats differ a lot between niches, so a style that works for one kind of page can flop on another. The fix is to study the top pages in your niche before you cut anything, and notice what they open on, how long the clips run and what the text looks like

What he should've done is fix those three before spending any more time on the edit, because they're quicker to change and they decide whether the clip is seen at all

Most clips that don't land weren't badly made, they were made for a viewer who'd already scrolled past

[Arnav Sharma @arnavshr09]

Day 6. Fixed yesterday's bug. The missed-call text-back was texting me every time I tested my own number.

The fix is one If/Else block before the text. If the caller's number is mine, the workflow ends. Otherwise the text goes out.

Took 12 minutes. 8 of them were finding where the condition lives, under the contact's phone field, not the call itself.

Tested it twice. Called from my own phone, no text. Called from a friend's phone, text landed in 38 seconds.

Next I'd add a list of staff numbers, not just mine. The owner isn't the only one who rings the line to check it works.

Anyone found a cleaner way to exclude internal numbers in HighLevel?

[John Zhao | TikTok Shop from 0 @JohnZhaoLog]

Making a sale on TikTok Shop and getting paid for it happen weeks apart...

Commission isn't released when someone buys. From a few creator payout breakdowns, it gets confirmed after the order is delivered and the return window closes. Settlement is usually around 15 days and can stretch to 31 during policy or security checks (check the current timing in your own affiliate dashboard, it changes)

What that means if you're starting:

- Pending and settled show up separately in your dashboard. Pending isn't money yet, so don't count it

- Returns cancel the commission on that order. TikTok Shop also just added box-free returns at around 10,000 US drop-off spots, so keep an eye on your return rate

- Expect a gap between your first sale and your first payout. That part is normal

[WillTheWise @WillTheWiseX]

Picture a clipper whose edits are clean and whose clips still get skipped, and it usually comes down to three things that have nothing to do with the cut…

The first is the opening. If the first second doesn't give someone a reason to stay, the rest of the clip doesn't matter, because retention and rewatches are what get a clip pushed to more people (the fix is to open on the strongest moment and cut anything before it)

The second is the on-screen text. It reads as decoration to a lot of beginners, but it's really copywriting. A good line of text tells a viewer why to keep watching, and a weak one wastes the one place you get to speak to them directly

The third is copying the wrong format. Formats differ a lot between niches, so a style that works for one kind of page can flop on another. The fix is to study the top pages in your niche before you cut anything, and notice what they open on, how long the clips run and what the text looks like

What he should've done is fix those three before spending any more time on the edit, because they're quicker to change and they decide whether the clip is seen at all

Most clips that don't land weren't badly made, they were made for a viewer who'd already scrolled past

[WillTheWise @WillTheWiseX]

@winnerbiology fiireeee

[Winner Biology @winnerbiology]

most men are overcomplicating it

your grandfather didn’t track his macros

he didn’t measure his cortisol

he didn’t read studies on sleep architecture

he woke up before the sun

he moved heavy things

he ate real food

he went to bed when it got dark

and he was built like a weapon

somewhere between 1950 and now men traded instinct for information

now you’ve got a guy with 47 supplements a CGM on his arm and a sleep score app who still can’t get out of bed before 9am

the science is not the problem

you are the problem

wake up

piss

attack your goals like an animal

sleep

do it again tomorrow

that’s the entire protocol

everything else is just a man searching for a reason not to start

[WillTheWise @WillTheWiseX]

Both, and the order you use them in matters more than which one you pick…

Competitor posts are the best place to start for format. Every niche has its own style, so studying the top pages first shows you what's working (what they open on, how long the clips run, what the on-screen text looks like). The danger is stopping there, because if everyone cuts the same moment from the same top pages, you end up posting the clip everyone else just posted

Audience questions are where the different angle comes from. The comments under the source video, the questions people keep asking and the points they argue about all show you what viewers actually care about, and a clip built around one of those stands out from a feed of near copies (if the audience is already arguing about it, the opening is half written)

The way I'd run it is a daily sourcing folder: a few minutes each day saving competitor clips for format and audience comments for angles. When a campaign needs content you're choosing from a pile instead of starting blank

Copying competitors gets you into the feed, and listening to the audience is what gets you noticed once you're in it

[WillTheWise @WillTheWiseX]

I'd take the ten clips at 100K each, and the reason isn't the views, because the total is the same…

On Promote you're paid per verified view, so 1M views is 1M views whichever way it's split (at the same rate, the cheque is identical). That makes the real question which one you can do again

One clip at 1M is partly luck. The moment, the timing and the way the algorithm happened to pick it up all had to line up, and you can't be sure which of those did the work. Ten clips at 100K each says something different: the format, the hooks and the niche all work for your page, and you've now got ten data points instead of one

That's the useful part of tracking. Once a week, note your posts, your verified views, your average rate and your best-performing page, and ten steady results tell you what to repeat in a way a single spike never will (one big clip is a story, ten decent ones are a pattern)

Brands notice it too. A clipper who delivers consistently is easy to plan a budget around, whereas a lucky one is hard to rely on

I'd still take the 1M if it was the first of ten, because one big clip tells you what to make more of

The viral clip gets the attention, and the ten clips are what pay the bills

[WillTheWise @WillTheWiseX]

This is true, with one catch worth knowing if you're a clipper being paid per view…

A post with 10k views from the right audience can do more for a brand than 500k from people who'll never care (it depends on the niche and the offer, but the logic holds). Someone who watches a clip about something they're actually interested in is far more likely to click through, follow or buy

The catch is the pay. On Promote you're paid per verified view, so audience fit doesn't change what a single campaign pays you. What it changes is whether the brand wants you back. A brand that sees clicks and customers from your clips has a reason to fund the next campaign, and one that only sees a big number with nothing behind it has no reason to

That's why niche fit is worth more than chasing the highest rate. A campaign in a niche you understand, with an audience that's genuinely interested, gives you clips that perform for the right reasons, and a page that's built around one topic keeps attracting the same sort of viewer

You can go after big numbers and still lose, because views are only worth what the people behind them do next

The clipper who knows exactly who they're clipping for will outlast the one who's only chasing the biggest number

[Arnav Sharma @arnavshr09]

Day 4. Built the missed-call text-back. 23 minutes, 14 of them spent finding where phone numbers live.

The whole thing is 3 blocks in the workflow builder. Trigger on a missed call. Wait 30 seconds. Send a text. That's it. The automation every agency charges $300 a month for is three boxes and a phone number.

What the tutorials skip: the trigger doesn't exist until you've bought a number inside HighLevel. $1.15 a month. The workflow builder just shows nothing under "missed call" until that's done, no error, no hint. I rebuilt the workflow twice before I worked that out.

The text I kept boring. "Sorry we missed your call, this is [business]. What can we help with?" I tried a cleverer one first and it read like a bot. Boring reads like a person who was busy.

Tested it by calling the number from my phone and hanging up on the second ring. Text landed in 41 seconds. The 30 second wait plus whatever the carrier adds.

The thing I didn't expect: it fired on my own test calls to myself too. So a business owner who rings their own number to check it works gets texted by their own business. Tomorrow I'm adding the condition that stops that.

[John Zhao | TikTok Shop from 0 @JohnZhaoLog]

Brands are reportedly losing money on TikTok Shop, and honestly that's a decent sign for creators right now...

One founder shared data from 100+ brands this week. Their average TikTok Shop margin this year was -7.5%, while the same brands made 32.8% on Amazon and 23.8% on Shopify. Another brand owner posted 4.6% on TikTok Shop vs 50.2% on Amazon

So why do they keep spending:

- A lot of it is for the videos. Creators make hundreds of them, and brands rerun the best ones as ads on Facebook and Instagram

- That's probably part of why samples and open collabs are as easy to get as they are right now. They're basically paying for content through the commission

- Good time to build a track record. When brands get pickier later, creators who already have videos that sold will get picked first

Overall, point is brands want videos they can reuse, so make ones they'd actually want to run

Would you let a brand run your video as an ad?

[Zuko @Zuko_ecom]

you are COOKED if you cant make $10K+ a month with AI organic dropshipping in 2026

1. AI makes your videos in 20 minutes. no camera, no face, no filming
2. facebook and tiktok will show your product to millions of people without you spending a penny on ads
3. the supplier ships everything. you never touch a single product
4. manychat answers your comments and sends your link 24/7 while you sleep

a few years ago one video took 13 hours to film and edit. ring lights, a studio, inventory in your garage

today its 20 videos in 3 hours from your laptop

my last 30 days: $132,596. 985 orders. $134 average order

thats ~$4,400 a day. every single day between $2K and $6K for a month straight. no ads

and its not just me:

a 15 year old in montreal did $10,600 in 26 days. 70% of it came from facebook, 0% from tiktok

a 17 year old made $3k in his whole first year. then found one concept and did almost $200K in 2 weeks

a 19 year old in the UK was stuck at $15K months for 6 months. changed ONE thing, the product. next month: $70K

one operator tested 30 products and made $16K. cut it down to 3-4 bangers and did $180K. same hours

so i put everything into one 4 book AI organic bundle

BOOK 1: THE AI CONTENT MACHINE
→ the anatomy of a viral video, second by second
→ the concept library of formats going viral right now
→ how to make AI images so real nobody asks
→ rebuilding proven viral videos at scale with one prompt
→ the Q4 content playbook

BOOK 2: THE $100K PRODUCT
→ why one product pays $1K per million views and another pays $15K
→ the test order trick that shows you exactly how much a competitor's store made
→ one product, many audiences: how a heated robe becomes 3 products
→ the bundle offer that raises every order by 28%
→ build your whole store with AI in one afternoon

BOOK 3: SCALE MODE
→ how one outlier becomes 10 viral videos
→ the multi account method that did $80K in 4 days
→ trial reels, the instagram feature that made one operator close to $100K
→ how a 19 year old hit a $220K month with just 2 creators
→ the exact road from $10K to $100K months

BOOK 4: THE OPERATOR
→ the dream life math that shows you your real number
→ why skills arent what's keeping you stuck at $10-30K
→ 15 real case studies from 15 year olds to a 35 year old beginner
→ a 30 day plan that pulls the whole series together

one sale covers the bundle. probably 10x over

comment "GUIDE" and ill DM you the link to grab it

**must be following + retweet to receive**

[WillTheWise @WillTheWiseX]

Why do two clippers working from the same moment end up with such different results? It's usually not the clip itself…

The first reason is that one of them posted the clip everyone in their group chat had just posted. When a brand's feed fills up with five near-identical versions, nobody stands out, and the one that gets noticed is the one that cut something different from the same source

The second is recognisability. Pages that keep a consistent editing style (the same type of captions, the same pacing, the same look) get remembered, so a viewer who liked one clip is more likely to look for the next. A page that changes style every post never gives anyone a reason to follow

The third is that one of them is tracking and the other is guessing. Once a week, write down your posts, your verified views, your average rate per 1,000 views and your best-performing page. After a month you'll have a picture of what's working that no amount of gut feel can replace

Same footage, same campaign, and the gap is mostly in the habits around the clip

Nothing in there is difficult, which is exactly why so few people do it

[WillTheWise @WillTheWiseX]

Both, and the order you use them in matters more than which one you pick…

Competitor posts are the best place to start for format. Every niche has its own style, so studying the top pages first shows you what's working (what they open on, how long the clips run, what the on-screen text looks like). The danger is stopping there, because if everyone cuts the same moment from the same top pages, you end up posting the clip everyone else just posted

Audience questions are where the different angle comes from. The comments under the source video, the questions people keep asking and the points they argue about all show you what viewers actually care about, and a clip built around one of those stands out from a feed of near copies (if the audience is already arguing about it, the opening is half written)

The way I'd run it is a daily sourcing folder: a few minutes each day saving competitor clips for format and audience comments for angles. When a campaign needs content you're choosing from a pile instead of starting blank

Copying competitors gets you into the feed, and listening to the audience is what gets you noticed once you're in it

[Reece | Clipping Agency @rhysclipping]

Morning clippers.

Do your content clipping ideas come from customer questions or competitor posts? 🤔