Will Hall

Husband. Father. Brander. Pug botherer. Not necessarily in that order. Agency founder and brand strategist. Ex @landor_fitch, @SkyUK & @weareHeavenly

[Will Hall @Willythinks]

Enjoying come back to this from time to time. Journalists absolutely chomping at the bit to celebrate the Abu Dhabi hype machine and to gaslight Arsenal. He’s far too quick to come to conclusions because these sorts of opinions generate engagement.

[Henry Winter @henrywinter]

Never mind the symbolics. Arsenal lit a fire at their training ground as a motivational image. But it was Manchester City who brought the fire to the game. City dared more and deservedly won. Better principles - more attacking. Better team - more leaders. Better manager - more adventurous and experienced. And so it’s advantage a fired-up City in the title race.

Pep Guardiola and his big-game hunters can smell wounded foe, can sense victory will be theirs. City have big players relishing the pressure in the biggest game of the season. Bernardo Silva outstanding, small of frame but huge of heart. He’ll be hugely missed as ball-winning player, creative player, team player and role model. Rodri commanding. Haaland pouncing when opportunity knocked. Cherki dribbling and dazzling. O’Reilly so young but so mature in his positioning and decision-making. Guehi a top defender and leader, such a massively influential signing in January.

Arsenal? Second again? They need more than fire now. They need City to slip up. Guardiola’s side do still have to go Everton and Bournemouth but they have the belief and the momentum. They know the way to the finishing line, it's a muscle memory.

Arsenal tried hard. They were gritty, good pressing first half, some promising counters but they dropped off, invited City on and Pep’s men need no second invitation. Arsenal invested heavily this season, and will doubtless do so again this summer, as the years of hurt lengthens since the Invincibles. Arteta needs more flair as much as fire. He also needs a re-think on his approach.

His subs will come under scrutiny. Arteta inexplicably kept the fading Odegaard on. Odegaard embodies Arsenal’s nice, neat football but doesn’t hurt elite opponents enough. Arteta could have moved Eze central not taken him off.

Arsenal will argue fine lines, Havertz had a huge chance at the death, but were fortunate that Gabriel was not sent off for pushing his forehead into Haaland’s. If/when the fire is fully extinguished, the Arsenal inquest will be long and painful. It sounds like it's already begun amongst their fans, their fire snuffed out by City. #MCIARS

[Will Hall @Willythinks]

@joedirt501 @RaminNasibov If someone said I no longer had any responsibilities I would boot this up right now.

[Louis Dunford @LouisDunford]

The Story of The Angel ❤️

[ᜰ 🇦🇷🇯🇵 @markklfc]

Emmanuel Petit on Premier League clubs mocking Arsenal after the final defeat:

🗣️ “I have to say, I found it embarrassing.

The second Arsenal lost, some Premier League clubs couldn't wait to jump on social media and remind everyone about their European trophies.

That tells you everything.

Instead of supporting an English club representing the league on the biggest stage in club football, they were busy celebrating Arsenal's pain.

For me, that's not rivalry. That's insecurity.

Arsenal were 90 minutes away from doing something special, and rather than show respect, people were desperately searching through the history books for old trophies to post online.

Why? Because they were terrified of seeing Arsenal join that club.

Let's be honest, some of these clubs spent the entire season watching Arsenal compete at a level they couldn't reach.

The jealousy was obvious.

The moment Arsenal fell short, they treated it like they had won something themselves.

That's the mentality of people who would rather see Arsenal fail than focus on their own success.

The trophy may have slipped away, but the reaction from some rivals showed exactly how much Arsenal still live rent-free in their heads.”

[Will Hall @Willythinks]

@ASmurfyDreamer @hughlaurie Typically classless response from a supporter of a classless club

[Will Hall @Willythinks]

@DjedSpence Classless. Typical Spurs player.

[Will Hall @Willythinks]

@EDU_cfc1 @now_arsenaI @DjedSpence He literally doesn’t

[Thierry Ennui @TitiEnnui]

For Those Who Waited 22 Years.

[Will Hall @Willythinks]

@EPLBible Why don’t you spend your time making a video of all the decisions Arsenal didn’t get this season? Rather than building a very one-sided argument designed to make you feel better about the club you support?

[Will Hall @Willythinks]

@brianlfc0210 @Kyle124810 @MiguelDelaney Giving you a little clap? We won the league at your place mate.

[Ebere Eze @ebukapag]

It all worked out

[𝗗𝗘𝗖 𝗥!𝗖𝗘 @DR41fanpage]

Good-morning Champions 🏆❤️

[🚨The Celebration Police🚨 @PLCPolice]

Arsenal celebrating like they’ve won the league

[BBC Sport @BBCSport]

ARSENAL ARE PREMIER LEAGUE CHAMPIONS 🏆

[Will Hall @Willythinks]

@FootballviralHQ This man is a fantastic advert for contraception.

[Will Hall @Willythinks]

@eaamalyon Not really.

[Will Hall @Willythinks]

@boyrudekizz1 @FabrizioRomano Good job Arsenal had a perfectly good penalty overturned for nothing in the first leg to make up for it then isn't it? Did you complain about that one?

[Will Hall @Willythinks]

@UtdTopCee Good job Arsenal had a perfectly good penalty overturned for nothing in the first leg to make up for it then isn't it? Did you complain about that one?

[Will Hall @Willythinks]

@BBCMOTD GIVE IT A REST BBC. We get it already, you love City.

[Will Hall @Willythinks]

The whole 'Arsenal fans are celebrating like they've won it' thing. For a start, grow tf up, people are allowed to be happy. Secondly, it's not a premature celebration, it's pure catharsis. 20+ years of pain being eroded every game and a season of being told how shit we are.