Laura Atkins

Industry analysis, deliverability information, how to reach the inbox

[Proofpoint @proofpoint]

Bulk #phishing attacks are no longer an anomaly. They’re the norm. Learn more about these attacks and strategies to prevent them in our #StateOfThePhish report. https://t.co/H4tT3jdKJW

[Laura Atkins @wise_laura]

In the last few months, three ESPs have reported employee credentials have been compromised through phishing or social engineering, leading to customer data being exposed. ALL ESPs should be doing a full security audit Right Now. #email #security #EmailMarketing

[Laura Atkins @wise_laura]

We have come completely full circle. In 2000 when I was abuse@ a major problem was phishing AOL accounts to compromise them and use them to send spam… today we’re talking about compromised accounts at mailbox providers sending lots of spam. #sameasiteverwas

[Spamhaus @spamhaus]

It’s a glorious day in #London Town, made even better by seeing familiar faces and new @M3AAWG 😊 We’re looking forward to things officially kicking off at 10.30am…. (See you all for the party tonight 🎉) #M3AAWG55

[M3AAWG @M3AAWG]

A productive week ahead in the fight for a better & safer Internet experience as @M3AAWG gathers in London for #mtg55. Terrific keynote tomorrow, sessions #EU #email #cybersecurity challenges, #brand protection, #cyberinsurance & more. https://t.co/VatLHrstHh

[Laura Atkins @wise_laura]

@emailDELIVbyJEN @kickbox @spamresource @TPitkar @hurix_digital @simon_data Very good advice all around about how to manage sunsetting. #PixelLoad #NotAnOpen #Deliverability

[Laura Atkins @wise_laura]

@Art_Storefronts Send me an email and I’ll have my PA get you on my schedule for a call. Email address is on my website (as I can’t DM you directly).

[Jennifer Nespola Lantz @emailDELIVbyJEN]

Did you know that there are aspects of content that can cause #deliverability headaches & it's not the word FREE. Check out what Mary Youngblood, @wise_laura, John Peters, @EmailKarma, @TPitkar, Nicola Selenu, Benjamin Billon & I have to say! #emailgeeks
https://t.co/02WvBjPKWh

[Laura Atkins @wise_laura]

@TBIRDFROMTX Coming back to this website to find such kind words! I had a great time chatting with y’all.

[Laura Atkins @wise_laura]

Thoroughly disgusted with @ricohuk. One of our customers forces us to use them and Ricoh UK has been unable to pay an invoice from May. But their sales team is repeatedly harassing me to lower my prices. I will never willingly do business with them. Ever.

[Laura Atkins @wise_laura]

@AbhisheekPatra 1) Spam filters that followed every link in an email.

2) Yahoo pre-fetching images for their users

3) Gmail pre-fetching images for their users.

[Laura Atkins @wise_laura]

My holiday wish for #emailmarketing is that we give up the mistaken terminology that a pixel load is an open. Loading a pixel is not a sign someone opened your mail. It hasn’t been for at least a decade. 1/?

[Laura Atkins @wise_laura]

@SusanPrater We can even still use it as a metric - it does tell us things about our list and emails. But it doesn’t tell us a message has been opened. Call it a pixel load and not an open and it will be clearer what we’re measuring.

[Laura Atkins @wise_laura]

@remybergsma ISPs have been pre-loading images for a while now and have been very public about it. Spam filters have been following all links in emails (including images) for a while now.

You’re still calling them opens - which is exactly the bad thinking / labelling I’m talking about.

[Laura Atkins @wise_laura]

@remybergsma I have been around too long to believe that is the case. We’ve had entire industry initiatives to deal with ‘non-human-interactions’ for years and marketers are still using ‘opens’ as a metric.

[Laura Atkins @wise_laura]

An image being loaded does not mean we can assume an email has been opened. An image not being loaded does not mean we can assume an email has not been opened. #OpensWereNeverReal

[Laura Atkins @wise_laura]

The bad terminology has led to bad metrics, bad benchmarks and significant problems with managing #EmailDeliverability. Making a minor terminology change from ‘open’ to ‘pixel load’ makes it clearer what we’re really talking about 2/?

[Laura Atkins @wise_laura]

I’m so excited for this talk next week. It’s a topic I think needs to be explored more. Come join me!

[Laura Atkins @wise_laura]

Legitimate marketing folks don’t change domains in order to avoid blocks.

[Laura Atkins @wise_laura]

Had so much fun telling stories at #EmailCamp. Normally the scary CTO phone call story happens late at night at the conference afterparty.

Thanks to @pathwireHQ for having me and letting me be spoooooky