EVERYONE deserves clear answers about what they’re eating.
WISEcode helps you understand ingredients, spot ultra-processed foods (UPFs) and make smarter choices instantly 👏
👉 Ultra-Processed Foods have become one of the biggest conversations in food and WISEcode is at the forefront of helping people better understand what they’re eating
Do you know what's in your food?
WISEcode CEO Peter Castleman wants to solve the food information crisis by bringing clarity to nutrition panels.
Download WISEcode UPF Detector to get clear answers: https://t.co/iBy5Y5Yuxi
We go way beyond the nutrition facts panel. 🔍
A barcode scan turns into clear information about what you're eating. Make informed choices with the WISEcode UPF Detector app!
One scan. Clear answers. Your choice: https://t.co/iBy5Y5Yuxi
A'SMORE's signature hot chocolate is officially verified Non-UPF!
Look for the WISEcode Non-UPF Shield coming soon to grocery and online stores. 👀 🙌🏽
Brands, get your products verified: https://t.co/TOUTTI9hU7
We’re at Expo West this week!
Try out our UPF Detector app in our booth grocery aisle and learn about our comprehensive data standard for Non-UPF verification.
📍Visit us: ACC Level 3 | BOOTH 8813
🚨 We just launched at Expo West: The Non-UPF Shield and WISEcode UPF Detector app - the first non-ultra-processed food verification built on real ingredient-level food data.
📍Find us at Booth 8813, ACC Level 3.
Read more: https://t.co/5IRx5fP9MB
Grocery shopping just changed forever: Introducing WISEcode UPF Detector! 💡
See how processed your food is with a simple barcode scan.
Download the WISEcode app - start seeing what's behind the label.
https://t.co/HOrBeZYbdI
Your food cravings are not a failure.
They’re a response to foods mathematically designed to bypass your satiety signals and light up your reward system.
Want to learn more about UPFs and how the industry is beginning to pivot? -> https://t.co/C0qwRxlreG
#BlissPoint#UPFs
#GRAS isn’t a malfunction. It is a mismatch, designed for single ingredients and deployed on ultra‑processed systems tuned for bliss point, shelf life, and scale.
That gap is where health costs, lawsuits, and “how was this allowed?” now live. -> https://t.co/gSrtryxuZL
#UPFs
"Just read the label” was never enough. Labels miss processing, additive stacks, and how food behaves as a system. WISEcode turns opaque labels into real food intelligence for businesses and consumers. -> https://t.co/Nrq4ySJXxy
#UPF#NutritionLabels#DecodeUPF
Eat more, weigh less, according to new studies: whole foods can do that, ultra‑processed usually can’t - and WISEcode shows you the difference in one scan.
Read to learn more -> https://t.co/uiyxc0jifs
#UPFExposed#UltraProcessedFood#FoodSystemTransparency
Retailers face UPF liability risk. WISEcode turns exposure into advantage with AI-powered audits across 730K+ foods. Transparency is no longer optional. → https://t.co/d4pOMdZl1D
#UPFLawsuit#FoodSystemTransparency#RetailStrategy#UPF
Ultra-processed food isn’t a “junk aisle” issue anymore; it’s a system failure shaped by FDA delays, GRAS loopholes, and analog supply chains. Read the newest UPF Exposed for more. -> https://t.co/7HYiXtOdUs
#UPFExposed#FoodSystemTransparency#CPG#Retail#UPFDefinition
SNAP is buying soda and paying for the fallout. New soda bans are turning “healthy food access” into a political showdown. Here’s what’s really going on. -> https://t.co/bksszpm2wx
#FoodSystemTransparency#UPFs#UltraProcessedFood
Food isn’t just tasty, it’s engineered. The “Bliss Point” is designed to keep you eating, not keep you healthy. Read how food became an optimization problem. 🔗👇
https://t.co/TWdacTwaRi
#UltraProcessedFood#FoodSystemTransparency
The food industry built an empire on secrecy.
We're ending it with radical transparency.
730K+ foods decoded. Free for everyone.
Learn more: https://t.co/bWPjoXcWN3
#UPFDefinition#FoodSystemTransparency#WeAreWISEcode
UPFs look cheap at checkout, but the true price shows up later as meds, hospital bills, and lost healthy years. Following the money trail makes the case for one thing: if we want lower health costs, we need higher food transparency. -> https://t.co/VPghBeeZ83
#UltraProcessedFood
Was Harvard an agent for "UPF pushers"? Evidence shows industry payoffs used academic prestige to hide sugar's risks. Here's how they're connected. -> https://t.co/gXkeVzH4X0