Fraudster: “Act now.”
Laziness Saves: “Maybe don’t.” 😂
That simple tension became seven comedy-led episodes, a JioHotstar property, social conversations and some very unconventional OOH from @HDFC_Bank.
That’s a lot of campaign mileage from one behavioural insight.
#HDFCBank #LazinessSaves #VigilAunty
Khada bulandi pe Khuda ka lakh shukr karu
Amal khaas nahi toh aakhirat ki fikr karu
Usko shayad pasand hai mera tootna
Musibat bhejta hai taaki uska zikr karu.
#MunawarFaruqui#MKJW#BiggBoss20#BB17