Cubed - Next-gen MTA driving marketing ROI

The essential tool for eCommerce category leaders. Find out where your marketing contributes value and where budget is simply wasted.

[Cubed - Next-gen MTA driving marketing ROI @withCUBED]

Fatface’s last click attribution model was incorrectly attributing £6 million in revenue to its direct & email channels.

Using Cubed tracking, the true share of revenue attributed to display was 9%, not the <1% figure obtained using the last click model.

https://t.co/CyE6rdsTQj

[Cubed - Next-gen MTA driving marketing ROI @withCUBED]

A few weeks ago, we hosted a digital marketing event on the future of eCommerce featuring speakers from @PushONltd, @Lovehoney and Cubed.

The recordings from all three presentations have been featured in @YardDigital's latest newsletter, watch them here:
https://t.co/2Okd2jPa02

[Cubed - Next-gen MTA driving marketing ROI @withCUBED]

Our recent digital marketing event featured Timothy Willis from @PushONltd and Simon Boice from @Lovehoney; delivering fascinating presentations on PWAs and the shift to a MTA model.

We’ve rounded up some of the best insights in our latest blog post:
https://t.co/g04LHUgu2t

[Cubed - Next-gen MTA driving marketing ROI @withCUBED]

Not a bad view for it too! #MarketingEvent #Cardiff #eCommerceEvent

[Cubed - Next-gen MTA driving marketing ROI @withCUBED]

Our next digital marketing event — The Future of eCommerce — takes place tomorrow at 5pm.
Join us for some insightful talks, networking and drinks on us.

Sign up by using the link below:
https://t.co/wlO67nvI5B

We look forward to seeing you tomorrow.

#CardiffMarketing

[Cubed - Next-gen MTA driving marketing ROI @withCUBED]

Our next digital marketing event takes place on 9th June at the Capital Tower in Cardiff.

We’ll be joined by Timothy Willis from @PushONltd, Simon Boice from @Lovehoney and Sonny Driscoll & Andrew Skinner from Cubed.

Sign up by using the link below:
https://t.co/hBv432b6J7

[Cubed - Next-gen MTA driving marketing ROI @withCUBED]

Our team are delighted to have contributed towards the success of this project!

[Yard @YardDigital]

The DAPTEC Flat Holm exhibit — our #data visualisation project in partnership with @cardiffmet, @Techniquest, and @cardiffcouncil — has been featured on @BBCNews. The supporting video feature will be aired on @BBCWalesNews tonight at 6:30pm.

https://t.co/YXKaTUj6PP

[Cubed - Next-gen MTA driving marketing ROI @withCUBED]

We're delighted that @Econsultancy have featured our case study that details how Cubed helped generate an additional £734K profit per year for @Lovehoney.

Read the full case study on Econsultancy: https://t.co/GQwe2LpLhn

#attribution #marketing

[Cubed - Next-gen MTA driving marketing ROI @withCUBED]

How do you evaluate the most influential touchpoint of your customer journey?

This blog will help you understand the value of each point of contact with your customer and gain an understanding of how to utilise data.

Read here - https://t.co/G11uIMvAH8

#attribution #marketing

[Cubed - Next-gen MTA driving marketing ROI @withCUBED]

PushOn are hosting an eCommerce event in Edinburgh.

They will be discussing how you can flip the switch on your Paid Media strategy and optimise from the initial interaction through to checkout.

Join PushOn at the Outhouse from 5:30 pm on 26/05.

https://t.co/jilNYfy3eU

[Cubed - Next-gen MTA driving marketing ROI @withCUBED]

By 2023 all major browsers will have ruled out the use of third-party cookies.

41% of marketers believe the biggest issue will become the inability to track the right data.

Stay ahead of the curve on your marketing output-
https://t.co/iHl8rwxUHQ

#thirdpartycookies #marketing

[Cubed - Next-gen MTA driving marketing ROI @withCUBED]

This piece from TechRound gives a brilliant and varied number of tips from industry professionals on how to draw more traffic to your website.

Our Head of Campaigns, Lou Ali wrote for TechRound, read the full article here - https://t.co/QNNp6ZVYYY
#websitetraffic #userengagement

[Cubed - Next-gen MTA driving marketing ROI @withCUBED]

Staying up to date with news stories with negative headlines can be mentally taxing.

Our Senior Digital PR Manager @Lekha spoke to @MediaCatMag about creating a work life balance to help mental health.

https://t.co/UKdCmECmJD

#mentalhealth #wellbeingatwork

[Cubed - Next-gen MTA driving marketing ROI @withCUBED]

🌍 It’s Earth Day today, lets talk about reducing our digital carbon footprint.

Cubed provides the insight required to measure the carbon impact of having visitors to your website.

Find out more - https://t.co/qO5gSr923J

#climateaction #earthday #ecologi

[Yard @YardDigital]

@TheBodyShopUK what happened to the cities in Wales, Scotland or NI?
https://t.co/dji238c68u
Clearly states 'The Most Empowering Cities for Women in the UK', not just England.

[Cubed - Next-gen MTA driving marketing ROI @withCUBED]

After the success of our digital event last Tuesday, we wanted to share our latest case study on the topic.

Read here to find out the methods the Cubed team used to generate Lovehoney more than 734k in additional revenue.

https://t.co/XheKUJtvhF

#Attribution #MarketingROI

[Cubed - Next-gen MTA driving marketing ROI @withCUBED]

Today is your last chance to sign-up for our event tomorrow morning, Powering Paid Search.

For your last opportunity to sign up head to - https://t.co/S6lz4tgMhk or contact [email protected].

This one is not to be missed!

#Attribution #MarketingROI

[Cubed - Next-gen MTA driving marketing ROI @withCUBED]

April 5th, we're back to hosting events at Capital Tower where we'll be joined by guest speaker Russell O'Sullivan who will be taking your questions.

Head over to our event page or reach out to [email protected]. https://t.co/S6lz4tgMhk #Attribution #MarketingROI #PPC

[Cubed - Next-gen MTA driving marketing ROI @withCUBED]

We'll finally be hosting our Digital Marketing Drop-in event on the 5th of April after some rescheduling due to illness

Head over to our event page or reach out to [email protected]. https://t.co/S6lz4tgMhk #Attribution #MarketingROI #PPC

[Cubed - Next-gen MTA driving marketing ROI @withCUBED]

Would you be willing to trust robots in the future or did Terminator put you off for life? 🤖

Cardiff Metropolitan University and Cubed conducted research into the human perception of robots.

KESS Doctoral Graduate, Joel Pinney discusses our findings - https://t.co/c9dZrOQxza