Helping purposeful risk-takers achieve their biggest goals. Woodrow is #GivingTuesday Data & Insights Lead, using data to understand and grow generosity.
Another year and another set of the same boring takes from #GivingTuesday skeptics. If thinking about it as an appeal, then yes - most of the criticisms are valid. But those same criticisms can be laid at the feet of ANY appeal - transactional, generic, boring. BUT the data? ๐
It's September and that means the usual debate about #GivingTuesday has already begun. I am a proponent of being involved in the day but also understand a ton of the criticisms. I wrote a piece for @mcahalane that I feel still holds true. Here's some data I personally love: ๐งต
"We are yearning for something warmer, deeper, more meaningful than we are getting through algorithms and confirmation bias. And that is fundamentally hopeful." The Past Ten Years of Cynicism and Generosity by @RadioFreeAsha https://t.co/dVw9aqfkMB
Black Friday and CyberMonday spending was down, but giving still went UP on GivingTuesday. $2.7B donated on #GivingTuesday in the US, up 9% from GT2020. '
Generosity wins always. Thanks generous humans.
https://t.co/qGO3ENq0U8
@DA4SG@GivingTuesday @AishaThinker @GiveBlck @alixguerrier@GlobalGiving@ABFE@mariobasa @justicefunders Had a call with this panel today and they are gonna drop some important truth as well as clear calls to action. If you're working on impact measurement as a practitioner or researcher, this is for you
Whether it was making someone smile, helping a neighbor, or showing up for an issue, on #GivingTuesday you transformed how we think about giving all year long
GivingTuesday announces the total online + offline giving in the United States at $2.47 billion: https://t.co/1Z0tZz2Q7K