Chris J. Witting

Takin' Care of Business at Syndication Networks Corp. (SNC) Media Consultant and Entrepreneur

[Chris J. Witting @witting]

AM/FM radio remains the nation's media reach leader, reaching 87% of US adults on a weekly basis...outpacing every other platform Nielsen measured, including smartphone apps, connected TV devices and traditional television.

[Chris J. Witting @witting]

Radio Remains Resilient As Americans Pull Back From Algorithm-Driven Media: new study from Crowd React Media. "Formats that cannot be gamed by an algorithm or flooded with AI content are the ones holding their ground.”

[Chris J. Witting @witting]

Nielsen: Radio Maintains Dominance In U.S. Audio Market. Radio strengthened its position in the U.S. audio landscape during the first quarter of 2026, increasing its share of daily listening across key demographic groups

[Chris J. Witting @witting]

Listening data for adult 18+ Honda drivers or riders shows AM/FM radio far ahead of all other audio platforms. For nine competitive auto brands, AM/FM radio is just as dominant.

[Chris J. Witting @witting]

Nielsen: Radio reaches 93% of adults 18+ every month, making it the top-reaching media platform in the United States.

[Chris J. Witting @witting]

With midterm spending poised to hit record highs, candidates wanting to win the audio war have a clear answer: AM/FM radio. Its share of ad-supported audio time among registered voters exceeds Spotify, Pandora, SiriusXM, YouTube Music, and Amazon Music combined.

[Chris J. Witting @witting]

@RobHartWBBM @WBBMNewsradio A great guy and a total professional. Sending condolences to his family.

[Chris J. Witting @witting]

As streaming options multiply and grow, traditional radio isn’t going anywhere. AM/FM Radio’s weekly reach remains “stable and dominant,” per new research from FMR/Eastlan Listening Survey. Radio’s reach among adults 25-64 holds at 84% in 2026.

[Chris J. Witting @witting]

A Katz Radio Group survey finds adult women rate radio as the most trustworthy medium, outperforming television, newspapers, podcasts, and social platforms – a distinction with meaningful implications for advertisers.

[Chris J. Witting @witting]

Nielsen reports: Americans spend 64% of their daily ad-supported listening time with broadcast radio, compared with 19% for podcasts and just 17% combined for streaming and satellite radio.

[Chris J. Witting @witting]

Edison Research reveals that traditional AM/FM radio continues to hold the largest share of Americans' daily audio time -- even in an increasingly digital landscape.

[Chris J. Witting @witting]

AM/FM radio streaming shares have grown and now beat Pandora and Spotify -- Edison Research

[Chris J. Witting @witting]

74% of Americans regularly listen to AM/FM in the car, making it the most-used in-car media source. (Podcast consumption in the car is 31%.)

[Chris J. Witting @witting]

Edison Research’s Share of Ear survey for the fourth quarter of 2024 finds that AM/FM still dominates in-car listening with a share of 86%.

[Chris J. Witting @witting]

REPORT: Radio’s Digital Revenue Surges Past $2 Billion In 2024, Setting a Record.

[Chris J. Witting @witting]

Radio continues to dominate ad-supported audio listening, whether at work, home, or in the car - even among Millennials and Gen Z. Edison Research shows nearly 90% of ad-supported in-car audio listening belongs to AM/FM.

[Chris J. Witting @witting]

Whether it's for lifesaving information like the California wildfires or events like the 2024 elections, more Americans turn to AM/FM as their primary source for audio news, per Edison Research.

[Chris J. Witting @witting]

Global Radio Market Expected To Grow By $8.48 Billion Over Next Four Years.

[Chris J. Witting @witting]

Recent research reveals AM/FM Radio is not just the leading ad-supported audio platform, but the undisputed champ of all audio in the US from Q4 2023 through Q3 2024, including with Millennials and Gen Z.

[Chris J. Witting @witting]

In Q3, radio captured 67% of all ad-supported audio listening time, with Millennial and Gen Z radio consumption rising.