2022 I began my journey into branding as a niche, and with little experience, I created the "Odyssesy" brand. I was happy with the stride i achieved despite starting my design career using a phone. Fast forward to 2026, with improved ideas and experience I've updated the Odyssesy
Book covers and interior layouts are what make a reader pick up and stay fixed on a book.
The content alone won't sell the book
Invest in the visuals of the book
I do have a shameless apology to make to Nigerian women.
"What can I buy for my boyfriend?"
If I've ever trolled you for buying boxers, please forgive me.
Buy these men boxerrsssssss. 😭
Your Nigerian men partners treat boxers like leg chain. It doesn't come off. 😭
In this 21st century, every store or building should be selling fufu
I can't be spending 15 minutes looking for it
Both banks o, car wash, police station.... everybody be selling fufu
Please🙏
Only got 1 designer 😭
1 motion designer 1 graphics designer still needed. I need a working portfolio attached to all your professional work. Pls recommend.
When I was in Nigeria, I never missed my monthly tithe.
When I got to the UK, I sent tithe to my home church about twice, then stopped.
My mom called me about not sending tithe to the home church anymore.
I told her we don’t pay tithe in the UK, and even offering isn’t compulsory.
I also told her we eat every Sunday, and there’s a place you can pick up free food if you don’t have any at home.
All the tithe we paid in church in Nigeria where did it go? There was never a time we had food for the poor or a room where food was kept.
Isn’t that the essence of tithe?
Her response was: “You are backsliding.” 😂
A friend reached out to me concerning a community she wants to create specifically for women 20 and above.
Having shared the idea with me
I came up with a quick sketch to meet the timeline to launch the community.
the bloom circle
Membership is still open
Knowing how to profile your target customers and positioning your brand as the best fit requires deep strategy
This session on brand strategy aims to help brands gain clarity on their ideal customers, brand positioning, and consistency in their branding.
2 slots are available,
Having a product that solves a problem won't guarantee success
The product is not the problem
Many founders are obsessed with their products that they fail to realise not everybody is an Ideal customer, even when you think they would need your product.
Startups do not fail because of bad products or services, but they fail due to wrong brand profiling & positioning.
When the right products meet the right market
Sales, satisfaction, and recommendations occur simultaneously.