Roblox prioritizing shareholders over creators is not surprising at all; they are a public company, and that's their duty.
If you want to understand the direction the company is heading, don’t look at the marketing aimed at creators. Read how they talk to investors vs how they talk to developers and artists.
In investor communications, the focus is on scalability, efficiency, margins, and AI-driven growth. In creator-facing messaging, the word “AI” is often avoided entirely, replaced with vague buzzwords like “real-time dreaming” or “4D.” That disconnect is calculated.
The strategy is clear, though: leverage developer and artist content to train their own AI labs and reduce dependence on human-created UGC over time. Whether that future arrives in 2 years or 10, the direction is obvious. At the end of the day, platforms under investor pressure look for ways to scale content creation without scaling payouts.
It’s visible in earnings calls, investor decks, hiring patterns, and the language used, depending on the audience. Creators should pay attention because the story told to shareholders contrasts with the one told to them.
What do I know? I've been on both sides: as a successful UGC creator and now as a UGC game/platform. I met with many of the big companies you can think of and was part of many discussions on monetization and business strategy for those businesses. I know this space from the core; I started from absolutely nothing and worked through every aspect of the business.
But hey, that's just my personal opinion ;)
I am happy to share that we (the @GoogleAIStudio team) are now a sponsor of the @tailwindcss project! Honored to support and find ways to do more together to help the ecosystem of builders.
Vercel will be officially sponsoring https://t.co/QF7eOed81b. That's a given. We as a community and industry owe @adamwathan and team a lot. Tailwind is foundational web infrastructure at this point (it fixed CSS 😉). I've also reached out to Adam to explore how we can make this a longer-term commitment.
Interrupting my holiday break to say: iOS 26 is bad. Worse. It's not just liquid glass. Everything is now one or more extra taps away. Actions buried. Keyboard downgraded. Siri is essentially dead. Apple undid years of good work.
The Creator Awards hosted by @Younite premieres today at 5PM PT! We’re thrilled to celebrate this community-led show alongside you.
Join the experience to see a museum of curated assets from this years iconic creators, and tune in live for new game reveals and awards.
Thank you to everyone, including the 380+ backers who have supported us and helped us to reach our funding goal in 2 days, the biggest Roblox Kickstarter of all time! We are over the moon and committed to developing a game that everyone can enjoy!!
Thank you. 🤍 🚂
You requested it, now it’s here - introducing Proton Sheets! The privacy-first alternative to Excel and Google Sheets.
Spreadsheets form the framework of modern businesses, and with Proton Sheets, you can ensure your data is private and secure.
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@ClareONeilMP banning the safest platforms for under 16s*
you have to be old enough to consent in order to use social media in this country
how are you so stupid 💔
All aboard!
Our Kickstarter for Egg Hunt 2026: The Grand Eggspress is now live!
Check out our trailer below, and the full video on Kickstarter!
https://t.co/Vgnq9dfFMd
from #roblox to a full on #indiegame!
the past ~7 years of #gamedev have been quite a ride
😮💨
support us by picking up the game on #steam? 🥺🙏
https://t.co/WUbUo3SOhd
#gaming
The all new Affinity is here!
Design, edit photos and layout your work, all in one app — for free 💥
Download Affinity now on macOS or Windows: https://t.co/ezAfO0T3Ih