Major award shows which introduced K-pop/Asian related categories:
• GRAMMYs (2027)
• iHeartRadio Music Awards (2024)
• Billboard Music Awards (2023)
• American Music Awards (2022)
• EMAs (2021)
• VMAs (2019)
Wasn't all that special. Anyone could had gone into the west and brought in that kpop formula and they would had gotten famous as well. In fact I would say if EXO or GG would had done it before bts, bts wouldnt had any chance to succeed