Woola

We use waste wool to replace plastic packaging.

[Creative Boom @creativeboom]

The Pentawards 2024 shortlist: our sustainable favourites https://t.co/ZdMIy59WfK

[SchwarzeneggerClimateInitiative @ArnoldSCI]

Replacing bubble wrap? @woolapackaging makes it work by using leftover sheep wool that would otherwise go to waste 🐑🇪🇪 “Failure is where I’ve gotten most of my knowledge. My advice would be to stop thinking so much about the How, just #getstarted!”, CEO Anna-Liisa Palatu.

[Woola @woolapackaging]

Ukraine is protecting Europe's freedom to live in peace and run our businesses.

So, we're organising a charity run in April to raise money for medical evacuation trucks (MedEvacs) for the Ukrainian army.

Find out more and sign up 👉 https://t.co/RHrXtsIKMs

[Woola @woolapackaging]

@Luminaria98 @EstoniaInvest Yes! But most European sheep wool is too rough on the skin to be used for making clothes — so it's often burned or buried. That's the kind of wool we use for making packaging.

[Woola @woolapackaging]

Join us, we're hiring: https://t.co/dl2vRBidie

[Invest in Estonia @EstoniaInvest]

📦🇪🇪 #Estonian startup @woolapackaging secures €2.5M in funding to transform underutilised #sheep #wool into an eco-friendly alternative to plastic. https://t.co/lef6lz7cT8

[Tech.eu @tech_eu]

Woola secures €2.5M funding to replace plastic with sustainable packaging https://t.co/NuxNYQVx1a

[Woola @woolapackaging]

In case you've been living under a rock: the world's most important discussions on climate change are being hosted and led at #COP28 by Big Oil in Dubai.

So, we poured our hearts out into a letter to say NOPE, this is not okay.

Read more: https://t.co/U5AlOqHjQh

[Woola @woolapackaging]

P.S. If you look closely at the photos, you may find a sneak peek of a new Woola packaging prototype we've been working on. 😉

[Woola @woolapackaging]

Another win for team Woola! 🏅 Our CEO Anna-Liisa flew to Singapore this week to land us among the global top 5 winners of the Oppo Inspiration Challenge.

[Woola @woolapackaging]

Dipping our toes in Asian waters has been an eye-opening experience. From having to drop some brand elements in our slides (for sake of fairness, all had to use the same template and font) to actual cash prizes (many awards these days come with just a warm 🤝 and ~exposure~).

[Woola @woolapackaging]

Dig into the details on our blog: https://t.co/l3gi2rNTJS

[Woola @woolapackaging]

What does an average ecommerce package look like?
We analysed 42 parcels from retailers like @cultbeauty, @tousjewelry, @hellotushy and @PIXIBeauty to find out. 🕵️‍♀️

Here are the main findings. 🧵

[Woola @woolapackaging]

✨ 6. Ecommerce packaging is still untapped as a brand-building vehicle.

In most cases, the brand elements on the postal packaging were limited to a printed logo or branded plastic tape.

Retailers can learn a thing or two here from the likes of @rapha here 👀

[Woola @woolapackaging]

Oh and we’re now a part of La Maison des Startups @LVMH — the accelerator that helps startups develop business opportunities with the 75 distinguished Houses (Maisons) of the LVMH Group!✨

More on that: https://t.co/YmFyoiuS40

[Woola @woolapackaging]

We have good news and bad news.

👎Bad news: it’s official, the camera doesn’t like our faces. Despite doing our best to be presentable, we still look like we haven’t slept since 2020.

👍Good news: being photogenic is not a prerequisite for changing the world.