@veefriends The lobster is a soft mushy creature inside a rigid shell. In order for the lobster to grow it has to shed its shell, become vulnerable and go hide under a rock and create a new to grow into. The lobster symbolises being comfortable with being uncomfortable ๐ฆ๐๐ฆ
โWeโve gotten really clear on our brand purpose and understanding the role @7eleven plays in the lives of our customersโ -Marissa Jarratt, SVP and CMO, @7eleven
Before you can create a brand style guide, you first need to design an identity system.
Got a brand problem? Book a free one hour brand consult with us. ๐https://t.co/mER5AYWzVH
Join us for this collaborative workshop and explore some techniques and principles for crafting mission statements that are simple, clear, and guide organizations to structure their actions and measure impact.
Read more and reserve your space at https://t.co/ryI13qnjxV